Performance Marketing Lead (Social Media Ads)

About this role

ABOUT US

Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us. Learn more about our story at: https://rubylabs.com/about-us/

ABOUT THE ROLE

We are looking for a Performance Marketing Lead (Social Media Ads) to lead and scale our paid social advertising across the Ruby Labs portfolio.

This is a senior player-coach role. You will own social ads execution across multiple brands and platforms: Meta, TikTok, Snapchat, Pinterest, Reddit, Quora, LinkedIn, and X; train and develop acquisition managers, set account standards, improve performance, and protect account health across a large multi-brand setup.

You will be responsible for scaling spend profitably across all of these platforms and for evaluating and onboarding new social ad platforms as they emerge. You will conduct regular account audits, identify missed opportunities, and make sure every brand is using each social channel to its full potential.

This is not a reporting-only leadership role. You need to stay close to the accounts, understand the details, and be able to challenge strategy, structure, bidding, compliance, measurement, and execution yourself.

We also work AI-first. You will own the social acquisition knowledge base inside Claude, including playbooks, audit frameworks, prompts, automations, QA checklists, and repeatable workflows that help the team operate faster and better.

KEY RESPONSIBILITIES

Portfolio Performance

- Scale profitable spend across multiple brands, geos, languages, and funnels.

- Manage CPA, ROAS, and payback against real revenue data, not surface-level platform metrics.

- Conduct regular account audits across all brands to identify gaps, missed opportunities, inefficient structures, underused campaign types, weak signals, and scaling potential.

- Make sure every brand is fully utilizing the social platforms that are relevant to its audience and funnel, and flag where a brand should test a channel it hasn't tapped into yet.

- Work with Managing Directors and UA Managers to translate brand targets into practical execution.

- Own channel-level recommendations for budget allocation, account structure, bidding approach, testing priorities, and scale-up opportunities.

- Partner with Meta, TikTok, Snapchat, Pinterest, Reddit, Quora, LinkedIn and X teams on betas, new campaign types, product changes, escalation paths, and platform-level opportunities.

Team Leadership

- Coach, train, and develop acquisition managers working across paid social platforms.

- Hire, onboard, manage, and, where necessary, make replacement decisions for social acquisition talent.

- Own performance evaluation, goals, KPIs, feedback cycles, and personal development plans for the social UA team.

- Set the performance bar and craft standards for the team.

- Review account work, train UA managers, and raise the overall quality of execution.

- Make sure every brand has clear ownership, weekly reporting, and strong channel support.

- Stay hands-on enough to audit accounts, challenge decisions, and guide execution from real account data.

Account Architecture & Governance

- Define standards for account structure, naming, conversion architecture, bidding, testing, reporting, documentation, and QA.

- Review major account changes before launch and make sure changes are hypothesis-driven, measured, and documented.

- Run monthly account audits across all social ad accounts.

- Maintain clean documentation so account knowledge, automations, tests, and learnings are not dependent on one person.

- Build repeatable standards that UA managers can follow across brands and platforms without losing brand-specific context.

Policy & Compliance

- Own social platform policy and compliance across all Ruby Labs brands.

- Protect account health across all brands.

- Own policy workflows for ad review, disapprovals, appeals, account restrictions, and escalation across every social platform.

- Work closely with brand teams on ad-to-landing-page consistency, claims, pricing, funnel compliance, and policy-sensitive testing.

- Build prevention-first processes so policy issues are caught before launch.

- Maintain direct escalation paths with platform representatives at Meta, TikTok, Snapchat, Pinterest, Reddit, Quora, LinkedIn, and X.

- Have the authority to block launches that create material account or policy risk.

AI-First Operating System

- Own the social acquisition knowledge base inside Claude, including playbooks, SOPs, audit frameworks, campaign QA checklists, prompts, and reusable workflows.

- Design AI-assisted workflows for creative briefing, campaign builds, audits, QA, reporting, opportunity discovery, and optimization review.

- Train UA managers to use Claude workflows correctly and consistently in their daily social work.

- Evaluate workflow quality, improve the knowledge base over time, and turn successful processes into repeatable team standards.

- Use AI to increase team speed and quality while keeping human judgment, compliance, and account safety at the center.

QUALIFICATIONS

Must-Have Experience

- 7+ years of hands-on paid social experience.

- Experience coaching, leading, hiring, and evaluating paid social specialists, UA managers, or acquisition teams.

- Direct ownership of large paid social budgets, ideally $5M+ per month hands-on and $10M+ per month at portfolio level.

- Strong, hands-on experience with Meta Ads, Snapchat Ads, and TikTok Ads, plus working experience across at least two of: Pinterest, Reddit, Quora, LinkedIn, and X.

- Proven record scaling accounts profitably across multiple countries and languages.

- Strong understanding of subscription economics: LTV, ROAS, pay

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