Partner Development Manager

About this role

Partner Development Manager, Business Development Channels

at SmartAsset

Remote, Contiguous United States

About SmartAsset:

SmartAsset is an online destination for consumer-focused financial information, educational content, personalized calculators, and tools. Our mission is to help people make smart financial decisions, reaching an estimated 23 million people each month through our educational content, publishing partners, calculators, and tools.*

To extend that mission, we also operate the SmartAsset Advisor Marketing Platform (AMP), which helps connect consumers with participating fiduciary financial advisors. SmartAsset has been recognized as a 2025 ThinkAdvisor Luminaries winner in the Firm Award – Product or Service Innovation category and was ranked #2574 on the Inc. 5000 list in 2023. SmartAsset has also been featured on Y Combinator’s list of Top Companies, a curated compilation rather than a numerical ranking.** In 2021, SmartAsset completed a $110 million Series D funding round that valued the company at over $1 billion.

*Based on average monthly reach data for 2025 across SmartAsset-owned properties and publishing partners.

**Other than application, licensing, or similar administrative fees, SmartAsset did not provide compensation in connection with the referenced awards or recognitions.

About the team:

At SmartAsset, we are on a mission to help people make smart financial decisions. But connecting high-intent investors with top-tier financial professionals doesn't happen by accident—it happens through the strategic, high-energy efforts of our Sales and Account Management Organization.

As a Partnership Development Manager, you will join a high-performing sales and account management team that drives our B2B growth strategy. Reporting directly to SmartAsset’s Vice President of Sales and Account Management, you will work closely with sales leadership within a collaborative environment that champions your ideas, and a clear, highly visible path to making an impact on SmartAsset’s mission and growth.

About the Job:

The Partner Development Manager, Business Development Channels, is a strategic, high-impact role responsible for securing and expanding relationships with Business Development partners, including large wirehouses, banks, and decentralized Registered Investment Advisor (RIA) firms. The primary objective is to gain product approval and adoption, drive revenue growth through these channels, and develop relationships with new and existing Business Development partners.

Responsibilities:

Partnership Acquisition & Product Approval

• Partnership Expansion : Identify, prioritize, and pursue new strategic partnership opportunities within targeted Business Development partners.

• Due Diligence Navigation: Serve as the internal and external lead for the due diligence process, working closely with compliance, legal, and product teams to successfully secure product approval and distribution placement on partner platforms.

• Relationship Mapping : Develop deep, multi-level relationships within partner organizations, targeting key decision-makers across product, sales, and marketing teams.

Strategic Relationship Management & Growth

• Revenue Expansion: Own the ongoing growth and performance of assigned partnerships, consistently identifying opportunities for increased sales volume and product adoption within the channel.

• Sales Enablement: Coordinate product training, presentations, and webinars for prospective and current financial advisor clients within our Business Development universe.

Contracts, Negotiations and Compliance

• Contract Negotiation : Partner with VP of Sales & Account Management on complex negotiations for Master Services Agreements (MSAs), partnership contracts, and subsequent renewals, ensuring favorable terms for pricing, service levels, and legal obligations.

• Pricing Strategy: Coordinate with VP of Sales & Account Management and Sales Operations and Strategy on pricing discussions, negotiations and implementation.

• Compliance Adherence: Ensure all partnership activities, contracts, and marketing materials adhere to strict regulatory and compliance requirements specific to our partners, the financial services industry, and SmartAsset.

Cobranding, Marketing & Enablement

• Joint Marketing : Collaborate with the internal Marketing department and partner marketing teams to develop and execute targeted, co-branded marketing campaigns and sales collateral.

• Content Development: Assist in creating high-quality partner-facing content, including pitch decks, training guides, and case studies.

• Driving Inbound Interest: Collaborate with B2B marketing and SmartAsset Sales on strategies to drive inbound advisor prospects from our Business Development partners.

Skills/Experience you have:

• 5+ years of experience in business development, channel management, or strategic partnership management, specifically within the B2B financial services industry (FinTech, FinServ, Asset Management, Broker-Dealer, or RIA space).

• Proven track record of leading complex contract and price negotiations with large enterprise organizations, including contract of Master Services Agreements and vendor review processes.

• A proven ability to effectively collaborate across multiple departments including sales, marketing, legal, compliance, and product.

• Deep understanding of the operational structures, compliance requirements, and product approval processes within major financial institutions (wirehouses, banks, large RIAs).

• Bachelor’s degree in Business, Finance, Economics, or a related field.

Skills/Experience preferred:

• Experience as a project manager or lead on cross functional projects

• Existing relationships with banks, wirehouses, registered investment advisory firms and/or turnkey asset management platforms (TAMPs)

• Experience working with marketing and business development teams at financial advisory firms

• Knowledge of wealth manageme

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