Paid Media Strategist, Agentic AI & Performance Strategy

About this role

Citi is looking for a Senior Paid Media Strategist, to shape how one of the world's leading financial institutions goes to market across paid media channels. The roles sits at the intersection of go-to-market strategy, cross-channel performance planning, and the deployment of agentic media capabilities. This is a senior individual contributor role with real ownership and influence, partnering with leaders across the paid media ecosystem to sharpen strategy, elevate performance, and build the intelligent infrastructure that powers Citi's media future.

Responsibilities  

Agentic Development for Paid Media  

• Lead the development and deployment of Agentic capabilities  within the Paid Media function,  identifying  use cases where AI agents can drive efficiency and performance across the media  end to end  lifecycle.  

• Partner with technology, data, and product teams to define requirements,  prioritize  roadmaps, and oversee implementation of AI-driven tools across  areas such as  planning,  targeting,  optimizations  and governance.  

• Establish governance frameworks for Agentic tools, ensuring responsible and compliant deployment in line with Citi's risk and ethical standards.  

• Champion AI and automation as a thought leader internally, driving education and adoption across stakeholder groups.

GTM Strategy & Strategic Counsel  

• Serve as a  senior strategic advisor ,  helping to  up-level GTM thinking, media strategy, and performance frameworks across the broader Paid Media function.  Feed performance insights and consumer research into active projects, providing strategic counsel to both internal teams and agency partners to sharpen GTM execution.  

Performance  Planning  & Channel  Optimization  

• Own  cross-channel performance analytics  for paid media,  establishing  frameworks to measure and  optimize  effectiveness across Paid Search, Paid Social, Programmatic Display, Video,  Affiliates   and emerging channels.  

• Identify  and surface actionable opportunities from data, partnering with analytics and research teams to translate insights into investment decisions and strategic recommendations.  

• Develop and  maintain  performance reporting cadences ,  including  Quarterly Business Reviews (QBRs) ,  that give senior stakeholders clear visibility into media  performance and new media adoption.  

Qualifications  

• 10+ years of experience in  Paid Media  

• Experience defining and executing  GTM strategies ,  with  track record  of acting as a  strategic advisor  to cross-functional teams, elevating capability across an  organization  

• Demonstrated  expertise  in  cross-channel performance  planning  and media strategy across  al l paid channels . Strong analytical mindset with the ability to translate data into executive-level narratives and strategic recommendations  

• Proven experience or strong working knowledge of  Agentic AI or marketing technology  (e.g., automated bidding, AI-driven  optimization , LLM-powered media tools)  

• Excellent stakeholder collaboration skills   

• Executive level presentation skills  

Education  

• Bachelor's/University degree  required ;  Master's  degree preferred  

What we offer   At Citi, senior strategists work at genuine scale shaping media decisions that reach millions of consumers across global markets. This role offers real ownership, access to cutting-edge AI and media capabilities, and the platform to influence how a leading financial institution competes for attention and performance across every major paid channel. • A hybrid working model with 3 days in the office and 2 days working remotely, giving you flexibility alongside meaningful in-person collaboration.

• Senior-level strategic ownership and influence, with the ability to shape media strategy and AI adoption across a large, complex organization.

• Access to leading marketing technology and agentic AI tools, with the opportunity to define how they are used and governed at Citi.

• A collaborative, performance-driven environment where your work directly informs investment decisions and campaign outcomes at global scale.

• Competitive financial reward and benefits, structured to reflect the seniority and impact of this role.

• Learning and development opportunities across media, data, and AI disciplines, keeping you at the forefront of a rapidly evolving industry.

• Wellbeing and work-life balance support, including access to employee assistance programs and family-friendly policies.

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required .

------------------------------------------------------ Job Family Group: Marketing ------------------------------------------------------ Job Family: Advertising, Branding and Media ------------------------------------------------------ Time Type: Full time ------------------------------------------------------ Primary Location: New York New York United States ------------------------------------------------------ Primary Location Full Time Salary Range: $163,600.00 - $245,400.00 In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire. ------------------------------------------------------ Most Relevant Skills Please see the requirements listed above. ------------------------------------------------------ Other Relevant Skills For complementary skills, please see above and/or contact

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