Outbound Marketing Manager

About this role

OSCILAR GROWTH OUTBOUND MARKETING MANAGER

ABOUT OSCILAR

Oscilar is building the AI Risk Decisioning™ platform for banks and fintechs.

Our platform enables financial institutions to manage fraud, credit risk, compliance, and onboarding decisions in real time using modern AI infrastructure.

We work with leading fintechs and financial institutions and are backed by world-class investors. Oscilar was founded by Neha Narkhede, co-creator of Apache Kafka and co-founder of Confluent.

We are building a category-defining company — and our GTM engine will be a core competitive advantage.

THE ROLE

We are hiring a Growth Outbound Marketing Manager to own outbound pipeline generation for Oscilar’s newest and highest-potential ICP verticals — Fraud, Disputes & Chargebacks, and AML/Compliance.

Your job is to build and run the full outbound engine for these verticals: research the ICP, craft the messaging, wire up the systems, launch multi-channel sequences (email, cold call, LinkedIn), and generate qualified meetings for BDRs and AEs. You’ll also design and execute direct mail plays — both physical and digital — to break through to high-value targets.

This is not a “set up sequences and hand off” role. You own the pipeline outcome. You write the copy, test the signals, build the automations, read the data, and iterate until it works. Then you scale it.

What makes this role different: Oscilar runs one of the most technically advanced GTM stacks in B2B. We use AI agents and Claude to power research, personalization, and campaign orchestration alongside tools like Clay, Outreach, HeyReach, and Nooks. You’ll be expected to think like a GTM engineer — connecting systems via APIs and MCP connectors, not just clicking buttons in a UI.

This is a high-ownership role reporting to the Head of Growth. You will partner closely with BDRs, AEs, and Sales Leadership.

Location: US remote.

WHAT YOU’LL OWN

OUTBOUND CAMPAIGN STRATEGY & EXECUTION

- Own outbound pipeline generation for new ICP verticals: Fraud, Disputes & Chargebacks, AML/Compliance

- Design multi-channel outbound sequences across email, cold call, and LinkedIn

- Build and execute campaigns on behalf of BDRs and AEs — you run the plays, they run the conversations

- Develop and test ICP-specific messaging, value props, and objection handling for each vertical

RAPID EXPERIMENTATION & SIGNAL TESTING

- Run continuous experiments on intent signals, enrichment sources, and targeting criteria to find what converts

- A/B test email copy, subject lines, send times, call scripts, and LinkedIn messaging at volume

- Build experiment frameworks that generate statistically meaningful results fast

- Kill what doesn’t work quickly. Double down on what does.

DIRECT MAIL (PHYSICAL & DIGITAL)

- Design and execute direct mail campaigns to break through to hard-to-reach prospects

- Run both physical mailers (gifting, dimensional mail, executive packages) and digital direct mail plays

- Coordinate mail timing with outbound sequences for multi-touch impact

- Manage vendors, creative, and fulfillment

GTM SYSTEMS & AUTOMATION

- Wire together the outbound stack: Clay → HubSpot → Salesforce → Outreach / HeyReach / Nooks

- Build custom integrations using APIs and MCP connectors to automate enrichment, routing, and personalization workflows

- Leverage Claude and AI agents to scale research, prospect personalization, and campaign orchestration

- Own data quality and flow between systems — if something breaks in the pipeline, you fix it

MESSAGING & COPY

- Own outbound messaging end-to-end: write, test, and iterate on all campaign copy

- Develop persona-specific talk tracks and value narratives for each new vertical

- Build a library of tested templates, snippets, and sequences that BDRs and AEs can leverage

- Stay close to Gong calls and customer conversations to keep messaging grounded in real buyer language

WHAT YOU’LL DO

- Launch outbound campaigns into new ICP verticals where Oscilar has no existing playbook

- Generate BDR and AE new business meetings through outbound-sourced sequences

- Create and grow outbound qualified opportunities and pipeline

- Run 5–10 active experiments at any time across messaging, signals, and channels

- Build automations that remove manual work from the outbound process

- Partner with BDRs on daily outbound execution and follow-up workflows

- Report on outbound performance by vertical, channel, and sequence — with clear pipeline attribution

WHAT WE’RE LOOKING FOR

OUTBOUND GROWTH MARKETER

- 3–7+ years in B2B outbound marketing, growth marketing, or demand generation

- Proven experience building outbound programs that generate qualified pipeline — not just “leads”

- Hands-on across email sequencing, cold calling workflows, and LinkedIn outreach

- Track record of launching campaigns into new markets or verticals from scratch

GTM ENGINEER MINDSET

- Deep fluency with the modern outbound stack: Clay, Outreach, HeyReach, Nooks, Cargo, HubSpot, Salesforce

- Can connect systems via custom API endpoints and integrations — not just native connectors

- Experience using AI tools (Claude, ChatGPT, or similar) to automate research, personalization, or campaign workflows

- Comfortable with data — can write basic queries, build enrichment workflows, and debug integrations

EXPERIMENTATION-DRIVEN

- You default to testing, not guessing. Every campaign is an experiment with a hypothesis.

- Comfortable running multiple concurrent tests and making decisions from imperfect data

- You measure what matters: reply rates, meeting conversion, pipeline created — not vanity metrics

MESSAGING & COPY CHOPS

- Strong writer who can craft compelling cold outbound copy that gets replies

- Can develop differentiated messaging for technical and executive personas in financial services

- Tests relentlessly — you know the difference between copy that sounds good and co

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