Organic Growth (AEO/SEO) Lead

About this role

From Fivetran’s founding until now, our mission has remained the same: to make access to data as simple and reliable as electricity. With Fivetran, customer data arrives in their warehouses, canonical and ready to query, with no engineering or maintenance required. We’re proud that more organizations continue to leverage our technology every day to become truly data-driven.

About Us

Fivetran and dbt Labs are bringing together two industry-leading companies with a shared mission: helping organizations unlock the full value of their data.

Together, we’re delivering the data infrastructure layer that helps organizations move, transform, and trust their data — from the moment data moves, through every transformation, to the context teams and AI systems rely on.

Fivetran helps organizations automate data movement across the systems, clouds, engines, and tools they rely on. dbt Labs pioneered analytics engineering, helping teams transform data into reliable, governed insights. Together, we support thousands of organizations as they build a trusted foundation for analytics, AI, and better business decisions.

As we bring our teams and technology together, we’re building on the strengths of both companies while continuing to deliver the products and experiences our customers know and trust. It’s an exciting time to join us: we’re creating a company with the scale, talent, and technology to help more organizations put their data to work with greater speed, confidence, and impact.

During this transition period, you may see references to both Fivetran and dbt Labs throughout our recruiting process as we integrate our teams, systems, and career sites.

About the Role

We're looking for a strategic, results-oriented organic growth lead to drive our acquisition strategy across traditional search engines and emerging AI/LLM platforms. You'll directly shape the vision, strategy, and operating model responsible for driving measurable growth in organic visibility, discoverability, and pipeline through content creation across owned and earned channels. You’ll partner closely with creative, product marketing, web, PR, and brand teams to identify content gaps and build plans, establish investment priorities, and ensure we're positioned to win across an increasingly complex discovery ecosystem.

Success in this role requires balancing long-term strategic thinking with a willingness to dive deep into execution. You'll establish our long-term strategy and priorities while remaining closely connected to the work — creating and reviewing content, measuring and evaluating performance, and continuously refining how we show up across owned and earned channels.

What You'll Do

• Own our content-led AEO/SEO strategy, defining the prompts, topics, formats, and ecosystems that drive measurable growth in traffic, visibility, and pipeline

• Identify and prioritize high-impact content opportunities across product areas, influencing cross-functional teams to bring that content to life

• Map and optimize our presence across the full ecosystem of LLM-ingested content, including YouTube, Reddit, and review sites, to improve AI-driven discoverability

• Design and execute a comprehensive off-page strategy, including link acquisition, digital PR, and authority-building initiatives

• Own technical execution — site architecture, crawlability, structured data, and page performance — partnering with web development teams to ensure content is effectively surfaced, indexed, and performant

• Build net new and repurposed content workflows, leveraging AI tools to accelerate scale and time to production

• Lead the relationship with our agency, setting the brief, holding the work to a high bar, and course-correcting as the search landscape shifts.

• Evaluate emerging trends in search, AI, content consumption, and digital discovery, translating market shifts into strategic opportunities

• Track and report on organic performance (both SEO and AEO), translating traffic, visibility, and pipeline data into a clear narrative for leadership

Skills We Are Looking For

• A proven track record of growing qualified organic traffic and visibility through content strategy and creation

• A demonstrated point of view on modern organic growth, with a proven ability to anticipate and capitalize on shifts in search, AI/LLM, and digital discovery

• Experience creating technical content across multiple platforms and channels (YouTube, social, review sites, etc)

• Strong technical AEO/SEO fundamentals: site architecture, crawlability and indexation (including access for AI crawlers), structured data and schema markup, Core Web Vitals, and content formatting

• Analytical mindset and comfortable pulling reports, diagnosing performance shifts, and quantifying opportunities

• Hands-on experience using AEO/SEO tools such as Conductor and Profound to drive strategy.

• Hands-on experience managing an agency relationship

Technologies You Will Use

• Profound and/or Conductor

• Semrush

• Google Search Console

• Google Analytics (GA4)

• Screaming Frog

• Amplitude

• Looker

#LI-JC1 #LI-Hybrid The compensation range displayed on this job posting reflects the minimum and maximum target for new hire compensation for the target position and level, and may include sales incentives or target bonuses depending on the role. Our compensation ranges are determined by role, level, and location. Our job titles may span more than one career level. Within the range, individual compensation is determined by additional factors, including job-related skills, experience, relevant education or training, business need, market demands. The compensation range is subject to change and may be modified in the future. Your recruiter can share more about the specific compensation range for your location during the hiring process.

Oakland Pay Range $173,624 — $217,030 USD

Perks and Benefits

• 100% employer-paid medical insurance *

• Generous paid time-off policy

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