Narrative and Content Lead

About this role

WHO WE ARE

Percepta’s mission is to transform critical institutions with applied AI. We care that industries that power the world (e.g. healthcare, manufacturing, energy) benefit from frontier technology.

To make that happen, we embed with industry-leading customers to drive AI transformation. We bring together:

- Forward-deployed expertise in engineering, product, and research

- Mosaic, our in-house toolkit for rapidly deploying agentic workflows

- Strategic partnerships with Anthropic, McKinsey, AWS, companies within the General Catalyst portfolio, and more

Our team is a quickly growing group of Applied AI Engineers, Embedded Product Managers and Researchers motivated by diffusing the promise of AI into improvements we can feel in our day to day lives. Check out our CEO’s blog post to learn more about our mission here: Redefining Legacy https://www.percepta.ai/blog/redefining-legacy.

Percepta is incubated by General Catalyst, a global transformation and investment company.

ABOUT THE ROLE

The AI transformation space is becoming increasingly saturated, but we have a real competitive advantage: bringing frontier research talent directly inside legacy industries, product judgment about what should actually be built, and the engineering depth to ship it. How do we articulate what we do, why we’ll win, and why the work we do is compelling? You will shape this story for executives, customers, and candidates.

This is not a copywriting role. At its core, you bring clarity through language in an ambiguous, technically complex space. In addition to crafting blog posts and landing pages, you'll establish the internal vocabulary that aligns how we talk about our product, shape the messaging our founders carry into rooms we're not in, and build the naming and framing frameworks that hold it all together. Language, for you, is the preferred tool for breaking down complex problems and creating the kind of cohesion that lets a company move fast without losing the thread.

This is a first hire, which means a lot of the job is figuring out what work needs to be done and doing it. If you want a brief handed to you, this won't be a fit. If you want to own how a company communicates and is understood, we think this is the best version of that job you'll find.

Our work has real-world implications. You might find yourself in a hospital in Ohio, documenting on the ground how our engineers are working alongside nurses, or in Maryland, where we're accelerating access to state benefits in partnership with Anthropic https://governor.maryland.gov/news/press-releases/maryland-governor-wes-moore-announces-landmark-ai-partnership-transform-state-service-delivery. If you're tired of selling software to other software companies, this might be the place for you.

WHAT YOU'LL DO

- Shape the language of the mission and product. Language drives alignment. You'll help refine how we talk about what we're building: developing naming systems, sharpening product architecture language, and driving coherence in ways that live and evolve rather than sit in a static document. Language drives internal alignment.

- Craft external narrative collateral: CEO vision pieces, conference narratives and pitches, the long-form pieces that set our position in the market.

- Establish and amplify our brand. Our brand is nascent: you will help define it and determine the right media for expression. This might range from crafting landing pages, writing website copy, pitch decks, case studies, and social copy. You can find examples at percepta.ai http://percepta.ai.

- Make technical concepts accessible. You’ll sit with the research and engineering teams, understand the substance well enough to interrogate it, and translate it with precision for different audiences.

WHAT WE’RE LOOKING FOR

If you don’t have experience in all of these areas, we encourage you to apply anyway. We’re looking for smart, curious people and believe in adapting the role to your strengths.

Requirements

- Excellent writing and editorial craft. You make technical complexity accessible through language. You can ghostwrite a founder essay, craft landing pages, and structure a 16-slide deck, and they all sound like one company or the voice of whomever you’re speaking as.

- Investigative instinct. You don't wait to be briefed. When something is unclear — a product decision, a customer's actual problem, a technical concept you haven't encountered — you ask the question underneath the question. You're comfortable not knowing, but uncomfortable staying there.

- Technical proficiency. Our product is technically complex. You don't need to train a model, but you need enough depth to engage with the work seriously — and an appetite to keep learning as it evolves. Experience in a nontechnical role at an AI company is the preferred bar.

- Positioning instinct. You can take a complex, technical offering and find the frame and the words that make it land for a specific reader. You think about category and message architecture, not just clean prose.

- Stakeholder management and synthesis abilities. Experience working effectively with senior stakeholders and the judgment to provide strategic messaging counsel, including when to respectfully challenge existing approaches.

- Self-direction. This is a near-solo function at an early-stage company. There's no playbook and no manager handing you briefs. You set the bar and hold it.

Nice to have

- Design eye. You have an eye for design and you’ve spent time on brand design or product design teams. You understand aesthetics and have enough visual design sense to be able to critique something when you see it.

- Systems and architecture sense. You think in structure and sequence, not just sentences — you can see the shape of a product or a deck and name its parts well. For many people this comes from product or design work close to technical teams; that's often where both the positioning instinct and the fa

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