Merchandising Director, Lifestyle - Saucony

About this role

At Saucony, we exist at the intersection of culture and performance. While our history is rooted in the run, our future is defined by movement in all its forms. We don't just make shoes; we build the breakthroughs that move the industry forward and the styles that define the cultural conversation.

We’re a team that puts excellence first, and the experts agree. Recently, Fast Company named Saucony one of the Most Innovative Companies in the world, specifically honoring our IncrediRUN Foam as a major leap forward in footwear tech. Our reach extends from the track to the street, whether it's the Speed 5 being named “Best Overall” by WIRED or our iconic Shadow 5000 winning the Shop TODAY Sneaker Awards, we are consistently recognized as the gold standard for both performance and style.

The Merchandising Director of Lifestyle will direct all aspects of regional merchandising for the lifestyle product category in the North American region including line adoption for the region; assortment planning by channel; providing channel and category specific consumer insights at all milestone meetings; represent the sales and market POV in the product creation process. Work with Marketing on catalog creation and Go to Market execution. Primary Duties:

• Work with the North American region to   identify   assortment of   lifestyle   products, to order sales samples and   assist   in the creation of   initial   channel-based forecasts .  

• Leads   the creation of channel-based collections and segmentation strategies with a particular focus on the   Tier 2 Athletic Specialty   channel as well as   Tier 0/1 Independents   and department stores that sell   lifestyle   products.  

• Represent the POV of the sales teams in product milestone meetings by   consolidating   and providing feedback on behalf of the NA region. Support them in creating initial projections.  

• Develop a global network of stakeholders, including   buyers , retailers and   sales - people   that are   communicated with   regularly to inform, educate, and gather insights to help   identify   opportunities.   Act as   the   expert on the competition in the market.  

• Lead pre-lining process with key accounts .  

• Support   sell   in,   consolidate   feedback and report back to the product management team,   identify   SMU opportunities.  

• Performs   duties consistent with the Company’s AAP/EEO goals and policies.  

• Perform s   other duties as required/assigned by   manager .  

Knowledge, Skills and Abilities Required:  

• Bachelor's degree required/MBA preferred or equivalent work experience.  

• 10 + years’ experience in   lifestyle   footwear   retail,   sales   or merchandising .  

• Proven leadership skills with at least   6   years’ experience at the   manager   level.  

• Proven working knowledge of   the   athletic   specialty   (mall), independent lifestyle   and sporting goods   industry, including technology and product   assortments , materials,   trends   and the overall marketplace.  

• Extensive product   knowledge   and   understanding of   regional   markets and competitors.  

• Strong business acumen,   merchandising   and analytical   skill   sets .  

• Exceptional follow-through skills and attention to detail.  

• Outstanding communication skills are   required , including the ability to manage strong and effective cross functional relationships within the organization.  

• Proficient   in retail math.  

Working Conditions: Remote working conditions. Some travel may be required. #LI-KD

Wolverine World Wide, Inc. (NYSE: WWW) is a global footwear and apparel company driven by a vision to  Make. Every Day. Better.  Founded in 1883, the Company builds and grows iconic brands including  Merrell® ,  Saucony® ,  Wolverine® ,  Sweaty Betty® ,  Chaco® ,  Hush Puppies® ,  Stride Rite® ,  HYTEST® , and  Bates® , along with footwear licenses for  Cat®  and  Harley-Davidson® . Headquartered in Rockford, Michigan, the Company’s products are sold in approximately 170 countries and territories worldwide. For more information, visit  www.wolverineworldwide.com .

In 2025, the Company was recognized by Footwear News as Company of the Year, by Forbes as one of America’s Dream Employers, America’s Best Employers for Women, and America’s Best Employers for Company Culture, and by Inspiring Workplaces as one of the Most Inspiring Workplaces Globally. Wolverine Worldwide is a Certified™ Great Place To Work®.

Salary Minimum $152,000.00 Salary Maximum $199,500.00 The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities, duties and skills which may be required.

Wolverine Worldwide, Inc. is committed to creating a company that is as diverse as our consumers. We value the differences in one another and believe our differences make us stronger. Our diverse and inclusive corporate culture starts with the recruitment process. We are committed to being an equal opportunity employer. We aim to create equal opportunities for our associates, customers, and suppliers regardless of race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, or any other legally protected characteristic.

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