Media Relations Manager

About this role

Overview

Baker Tilly is a leading advisory, tax and assurance firm, providing clients with a genuine coast-to-coast and global advantage in major regions of the U.S. and in many of the world’s leading financial centers – New York, London, San Francisco, Los Angeles, Chicago and Boston. Baker Tilly Advisory Group, LP and Baker Tilly US, LLP (Baker Tilly) provide professional services through an alternative practice structure in accordance with the AICPA Code of Professional Conduct and applicable laws, regulations and professional standards. Baker Tilly US, LLP is a licensed independent CPA firm that provides attest services to its clients. Baker Tilly Advisory Group, LP and its subsidiary entities provide tax and business advisory services to their clients. Baker Tilly Advisory Group, LP and its subsidiary entities are not licensed CPA firms. Baker Tilly Advisory Group, LP and Baker Tilly US, LLP, trading as Baker Tilly, are independent members of Baker Tilly International, a worldwide network of independent accounting and business advisory firms in 141 territories, with 43,000 professionals and a combined worldwide revenue of $5.2 billion. Visit bakertilly.com or join the conversation on LinkedIn, Facebook and Instagram.  

Please discuss the work location status with your Baker Tilly talent acquisition professional to understand the requirements for an opportunity you are exploring.

Baker Tilly is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability or protected veteran status, gender identity, sexual orientation, or any other legally protected basis, in accordance with applicable federal, state or local law.

Any unsolicited resumes submitted through our website or to Baker Tilly Advisory Group, LP, employee e-mail accounts are considered property of Baker Tilly Advisory Group, LP, and are not subject to payment of agency fees. In order to be an authorized recruitment agency ("search firm") for Baker Tilly Advisory Group, LP, there must be a formal written agreement in place and the agency must be invited, by Baker Tilly's Talent Attraction team, to submit candidates for review via our applicant tracking system.

Job Description:

  The Media Relations Manager helps protect and elevate Baker Tilly's image and reputation by leading day-to-day media relations strategy and execution. Reporting to the public relations director, this position translates firmwide business and growth priorities into proactive earned media strategies, key messages and timely responses to media inquiries. The manager serves as a strategic adviser to leaders and subject matter experts, oversees relationships with third-party public relations agencies and coordinates media outreach, spokesperson preparation, announcements and integrated promotion across public relations, marketing, social media and creative teams.

This role provides functional leadership, coaching, workload coordination and quality review for media relations team members and may include direct supervision. The manager tracks media results and social engagement, evaluates the quality and business relevance of coverage and uses data to adjust strategy and advise leadership.

The successful candidate must demonstrate an unwavering commitment to the highest standards of confidentiality and professionalism. This role involves sensitive projects where sound judgment and discretion are paramount. The ideal candidate has a proven record of handling proprietary and confidential information with care and integrity.

Responsibilities Media Strategy and Reputation Management: • Develop and execute media relations strategies that advance Baker Tilly's business priorities, strengthen the firm's reputation and support go-to-market plans.

• Translate complex business, industry, regulatory and technical topics into clear messages, compelling story angles and timely media opportunities.

• Counsel the public relations director, firm leaders and subject matter experts on media strategy, reputational considerations, executive visibility and response approaches.

• Monitor news and emerging issues in real time and support issues management and crisis communications in partnership with the public relations director.

• Evaluate awards, rankings, sponsorships and other visibility opportunities for credibility, cost and strategic fit.

Media Relations and Spokesperson Management: • Build and maintain relationships with national business, financial, trade, industry and regional media.

• Lead proactive pitching and manage inbound media inquiries, evaluating each opportunity for relevance, risk, timing, message alignment and spokesperson fit.

• Identify, prepare and coach executives and subject matter experts for interviews. Develop briefing materials, talking points, written responses and follow-up plans.

• Oversee the development, review and approval of pitches, press releases, bylined articles, media statements, award submissions and other external materials.

• Coordinate post-placement promotion across social media and digital channels to extend the reach and value of earned coverage.

Agency and Program Management: • Direct the day-to-day work of external public relations agencies, set priorities, align strategy and messaging, review deliverables and assess performance.

• Establish efficient workflows, project plans, timelines and systems for media inquiries, campaigns, announcements and recurring agency work.

• Lead regular agency and internal team check-ins, ensuring clear ownership, timely decisions and effective follow-through.

• Partner with the public relations director on agency scopes, resource allocation and budget considerations.

• Maintain media lists, process documentation and shared tools that improve coordination and continuity.

Team Leadership and Development: • Provide functional leadership, coaching, f

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