Media Insights Associate

About this role

Muck Rack is the leading SaaS platform for public relations and communications professionals. Our mission is to enable organizations to build trust, tell their stories, and demonstrate the unique value of earned media. Muck Rack’s AI-powered, comprehensive, and integrated platform streamlines the PR workflow to help businesses generate positive media coverage, monitor mentions to manage brand reputation, and analyze PR’s impact on business outcomes. By combining media database, monitoring, and reporting into one dynamic platform, we empower teams to collaborate seamlessly, pitch effectively, and analyze results faster and more efficiently.

Founder-controlled, fully distributed, and growing sustainably, Muck Rack has received several awards for its unparalleled culture and product from organizations like Inc., Quartz, G2, and BuiltIn. We value resilience, transparency, ownership, and customer devotion, and infuse these values into everything we do.

We're looking for a curious, analytical, and collaborative Media Insights Associate to join our growing Insight & Consultancy team.

In this role, you'll support the delivery of communications measurement and insights projects that help organizations understand the impact of their public relations and communications efforts. Working alongside experienced consultants, you'll analyze media data, contribute to client reports, and develop meaningful insights that help clients make informed communications decisions.

This is an excellent opportunity for someone early in their career who is passionate about communications, analytics, media intelligence, and emerging AI technologies. You'll receive mentorship while developing expertise in communications measurement, client consulting, and strategic storytelling.

This role reports to the Director of Insight & Consultancy.

What you’ll do:

Client Delivery & Project Support

• Support the delivery of communications measurement and insight projects across a variety of industries and client accounts

• Assist with project setup, data collection, quality assurance, and report preparation throughout the project lifecycle

• Analyze media coverage and communications data to identify trends, key findings, and actionable insights

• Help prepare client presentations, reports, and supporting materials under the guidance of senior consultants

• Coordinate project deliverables and ensure work is completed accurately and on schedule

• Support onboarding activities for new client projects by helping document project requirements and delivery plans

Insight Development

• Interpret communications and media data to help identify meaningful patterns and trends

• Contribute to written reports that translate data into clear, easy-to-understand insights

• Learn industry-standard communications measurement frameworks and apply them consistently across client work

• Support senior team members in developing strategic recommendations based on communications performance

AI-Enabled Research & Analysis

• Use AI tools such as ChatGPT, Claude, Gemini, or similar technologies to support research, summarize information, and improve analytical workflows

• Review AI-generated content for accuracy and completeness before incorporating it into client deliverables

• Apply critical thinking and human judgment when interpreting AI-assisted outputs

• Stay informed about emerging AI capabilities and participate in team discussions about responsible AI use

Quality & Collaboration

• Follow established quality standards and project processes to ensure accurate, consistent client deliverables

• Maintain organized project documentation using CRM and file management systems

• Collaborate with colleagues across Insight & Consultancy, Commercial, Customer Success, and Production teams to support successful project delivery

• Communicate project updates and raise questions or risks promptly when support is needed

Learning & Development

• Participate in training to build expertise in communications measurement, consulting, and media intelligence

• Contribute ideas for improving internal processes and team workflows

• Support the development of internal knowledge resources and best practices

• Assist with research for thought leadership content, webinars, blog posts, and industry presentations

If the details below describe you, you could be a great fit for this role:

• 2–4 years of professional experience in communications, public relations, media intelligence, marketing, research, analytics, or a related field (internship experience may be considered)

• Strong written and verbal communication skills

• Excellent attention to detail and organizational skills

• Analytical thinking with the ability to interpret information and identify meaningful trends

• Experience working with spreadsheets and presentation software to organize and communicate information

• Comfort learning new technologies and digital tools

• Familiarity with AI tools such as ChatGPT, Claude, Gemini, or similar technologies, and an understanding of the importance of validating AI-generated outputs

• Ability to manage multiple tasks while collaborating effectively within a team environment

• Proactively incorporate AI tools into day to day work to improve productivity and accelerate delivery

If Any of the Below Also Describe You, This Could Be an Exciting Opportunity

• Experience with media monitoring or communications measurement platforms such as Muck Rack, Brandwatch, Cision, or similar tools

• Coursework or experience in communications, journalism, public relations, marketing, research, or data analytics

• Experience working in a SaaS company, communications agency, or consulting environment

• Familiarity with communications measurement frameworks such as the Barcelona Principles or AMEC Integrated Evaluation Framework

• Interest in media intelligence, reputation measurement, or communications analytics

In Addition, We're Always Looking for C

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