MAS CRM Lead, OnStar

About this role

Job Description The Role  

The Marketing Applied Sciences (MAS) team is responsible for developing analytics-driven solutions to help GM Organizations achieve their business goals.     

The Senior Strategist, CRM Analytics & Insights will lead the delivery of CRM Analytics and Insights for the OnStar brand, helping them quantify the impact of CRM activations and providing recommendations for optimization. The ideal candidate will have a strong background in CRM, digital analytics, and marketing technology, with the ability to translate data insights into actionable marketing strategies and integrate CRM analytics into cross-channel experiences.   

This person will work cross-functionally and collaboratively to provide actionable CRM reporting and insights to the OnStar marketing team in the form of automated reports, deep dive analysis, customer profile analysis, and closed-loop reporting.   

  What   You’ll   Do  

• Lead the delivery of CRM Analytics and Insights for the OnStar brand, helping them quantify the impact of CRM and providing recommendations for optimization.     

• CRM analysis & optimization: Analyze CRM influence on lifecycle engagement, retention, and conversion of key funnel activities   

• Identify  opportunities for improvement;  monitor  ongoing campaign performance and  identify  optimization opportunities.    

• Elevate CRM findings to a strategic, consultative, and actionable level. Convey complex stories to internal stakeholders in a strategic way that can be translated into measurable actions.    

• Build and manage relationships with cross-functional stakeholders to  identify  and prioritize key marketing and media questions.    

• Oversee and assist in developing brand strategists, reviewing stakeholder  deliverables  and providing feedback.    

• Help OnStar establish measurement goals and chart a route to activate those goals.      

• Partner with data science and engineering teams to ensure data quality and accuracy.    

• Understand how to connect multiple data sources (email, app, website, and outbound marketing) to deliver reporting and actionable insights.    

• Collaborate with Marketing Technology teams on data requirements.   

Your Skills & Abilities   

• 6+ years of experience in Owned Media, Web, CRM, and/or Customer Lifecycle Analytics   

• Deep understanding of and experience with CRM reporting and measurement frameworks   

• Ability to integrate data and findings from a variety of data sources and present a holistic view of a position   

• Project management duties including project plans, timelines, ad-hoc requests, and managing the implementation of new analytics capabilities for the team   

• Advanced-level understanding of email service providers and associated optimization & analytical tools   

• Strong understanding of Marketing Automation platforms and CRM systems   

• Deep Experience with data visualization tools (e.g., Tableau,  PowerBI ), analysis tools (Excel, Databricks, Snowflake, etc.), data querying (SQL, Python, R, etc.) and Marketing Analytics platform suites:  i.e.  Adobe Experience Platform, Adobe Analytics, Adobe Consumer Journey Analytics etc.   

• Experience with statistical methods and experimentation techniques.    

• Experience developing structured and logical frameworks to define the problem, analyze the data, and derive insights and actionable recommendations.    

• Excellent written, verbal, presentation, and interpersonal skills; fluency interfacing with both technical and management teams. Ability to make complex concepts and analytics understandable and actionable.    

• Demonstrated ability to work proactively and independently while guiding strategy and collaborating with stakeholders   

What Will Give You   A   Competitive Edge (Preferred Qualifications)  

• Bachelor's Degree  required    

• Master’s or MBA degree in Analytics/Data Science, Econometrics, Statistics, Applied  Mathematics  or another quantitative field preferred, but not  required .   

• PMP preferred   



GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc).

This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}.

This job may be eligible for relocation benefits.

 About GM Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us   We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.

Benefits Overview From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources .

Non-Discrimination and Equal Employment Opportunities (U.S.) General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.

All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, preg

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