Marketplace GTM Program Leader

About this role

Marketplace GTM Program Leader   

This role has been designed as 'Hybrid' with a requirement that you will work on average 2 days per week from an HPE office.

Who We Are:

Hewlett Packard Enterprise is the global edge-to-cloud company advancing the way people live and work. We help companies connect, protect, analyze, and act on their data and applications wherever they live, from edge to cloud, so they can turn insights into outcomes at the speed required to thrive in today’s complex world. Our culture thrives on finding new and better ways to accelerate what’s next. We know varied backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good. If you are looking to stretch and grow your career our culture will embrace you. Open up opportunities with HPE.

Job Description:

This senior role is part of the HPE Hybrid Cloud Strategy organization, which is responsible for end-to-end go-to-market strategy and operations for GreenLake Marketplace and HPE software offers on hyperscaler marketplaces. The role will define and scale a strategic growth platform for HPE by expanding consumption of HPE-owned IP and third-party AI software partner solutions for HPE Private Cloud customers.

This leader will establish the strategic direction for marketplace GTM programs across HPE’s growing AI software partner ecosystem, including the commercial motions, operating model, and execution framework that enable partners to reach Private Cloud customers through modern marketplace commerce and experiences. The role combines strategy, portfolio management, executive stakeholder engagement, and operational execution to deliver measurable outcomes with software partners, customers, hyperscalers, and enterprise sales teams.

HPE is seeking a senior Marketplace Development leader to own the design and delivery of GTM programs aligned to the HPE Unleash AI partner ecosystem. This cross-functional role requires strategic judgment, senior stakeholder influence, and the operational discipline to drive alignment across sales, business development, marketing, finance, legal, product, and partner management teams.

The ideal candidate will bring deep expertise in hyperscaler cloud marketplaces such as AWS, Azure, and Google Cloud, along with demonstrated experience building and scaling GTM programs that convert marketplace investments into revenue growth. The candidate should have a strong track record of developing strategic business-development programs, influencing executive stakeholders across organizations, and operating effectively at portfolio scale. Success in this role requires the ability to lead ambiguous, high-growth initiatives, establish repeatable operating models, and drive decisions through data, executive communication, and cross-functional alignment.

Key job responsibilities: • Own the strategy, design, and scaled execution of HPE GreenLake Marketplace GTM programs from concept through measurable business impact. • Drive marketplace revenue growth by establishing structured partner prioritization, onboarding, and activation pathways across the AI software partner portfolio. • Lead cross-functional GTM initiatives, including enterprise buyer matchmaking, partner enablement, cohort-based education, sales activation, and marketplace acceleration programs. • Oversee HPE software marketplace readiness across hyperscaler channels, ensuring coordination across finance, product management, sales, offer, and operations teams. • Design and lead executive portfolio business reviews that connect marketplace performance to alliance priorities, sales execution, investment decisions, and Hybrid Cloud leadership objectives. • Establish scalable playbooks, governance models, operating rhythms, and reporting mechanisms that improve execution consistency and expand program impact. • Translate portfolio-level performance data into executive recommendations on success metrics, investment priorities, partner segmentation, and competitive positioning. • Present the Marketplace vision and strategy to sales, partners, and cross functional communities. • Align business objectives and requirements in partnership with Marketplace product management teams.

About You Education: • Bachelor’s degree in business, technology, or a related field. • 7 + years of experience in business development, technical strategy, software, cloud, or technology industries, preferably with experience leading large-scale cloud marketplace initiatives. Sales, alliances, or channel experience is preferred.

Knowledge and Skills: • Strong project management, analytical, written communication, and verbal communication skills. • Ability to build, manage, and influence virtual teams, with strong negotiation skills. • Ability to engage effectively with all levels of management and functional disciplines, both internally and externally. • Strong influencing, consensus-building, and conflict-resolution skills.

What We Can Offer You:

Health & Wellbeing We strive to provide our team members and their loved ones with a comprehensive suite of benefits that supports their physical, financial and emotional wellbeing.

Personal & Professional Development We also invest in your career because the better you are, the better we all are. We have specific programs catered to helping you reach any career goals you have — whether you want to become a knowledge expert in your field or apply your skills to another division.

Unconditional Inclusion We are unconditionally inclusive in the way we work and celebrate individual uniqueness. We know varied backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good.

Let's Stay Connected:

Follow @HPECareers on Instagram to see the latest on people, culture and tech at HPE.

#unitedstates

Job: Marketing Job Level: Master      "The ex

Similar jobs

• GTM Marketing Programs Manager — Squarespace · New York City
• Go-To-Market (GTM) Digital Natives Program Leader — Databricks · San Francisco, California; United States
• Global GTM Planning Program Manager — Genesys · Indiana, United States | Texas, United States | Wisconsin, United States
• Program Manager, GTM Strategic Programs — Stripe · Remote
• Payments GTM (Go-to-Market) Operations and Strategy Lead — Jobber · Remote
• Senior Program Manager, GTM — Zoominfo · Waltham, Massachusetts, United States
• Principal Program Manager-GTM — Palo Alto Networks · Office - USA - CA - Headquarters
• Go-To-Market (GTM) Associate — Workday · New York City, NY | Boston, MA