Marketing Strategy & Planning Manager

About this role

Profound is the marketing platform for the AI era. As people increasingly turn to ChatGPT, Perplexity, and Gemini to decide what to buy, we give brands the intelligence to see how AI represents them and the Agents to act on it. Today, ~13% of the Fortune 500, plus companies like Ramp, Figma, Chime, Calendly, and DocuSign, use Profound to turn AI Search from a black box into a measurable growth channel.

Backed by Lightspeed, Sequoia, Kleiner Perkins, and Khosla Ventures at a $1B valuation, we're a lean, fast-moving team across NYC, SF, Buenos Aires, and London, shipping at a relentless pace and defining a new category at the biggest shift in marketing in 25 years. If you want to do the best work of your career at the frontier of AI, come build it with us.

The marketing team ships a lot at once: product launches, the Zero Click Summit, brand campaigns, research content, lifecycle programs, and the category-creation work underneath all of it. This role is the operating backbone that keeps it coherent.

You'll turn a fast, ambitious marketing org into one that operates fast and efficiently. You'll drive the planning cadence, the operating systems, and the visibility that let the team move fast without dropping things. You'll actively hunt for what's slow, broken, or duplicated, and fix it. Nothing here is a settled playbook, so you'll also co-own getting our biggest integrated launches out the door.

This is an individual contributor role reporting to the Head of Marketing. You'll work across every function on the team and directly with marketing leadership.

What You'll Own

Planning and cadence

- Run the planning process end to end: quarterly priorities, budget tracking, and headcount planning alongside the Head of Marketing

- Turn strategy into a clear, sequenced (but fluid) roadmap the whole team can see and execute against

- Own the operating rhythm - team meetings, planning sessions, retros, and the rituals that keep everyone aligned

Systems & problem-solving

- Go find the friction: hunt down the bottlenecks, handoff gaps, and duplicated effort slowing the team, and fix them at the root

- Drive complex, cross-functional launches from ambiguous brief to shipped on time

- Build the visibility layer so leadership and the team always know what's in flight, what's at risk, and what's blocked

- Stand up and sharpen the tooling and processes that track marketing work and performance, killing anything that isn't working

Initiative execution

- Co-own orchestration of our biggest integrated moments: product launches, campaigns, and events like the Zero Click Summit

- Hold the cross-functional dependencies (product, design, content, lifecycle, sales) together so launches land

Team operations

- Build onboarding and ways-of-working that scale as the team grows

- Bring structure to the ambiguous stuff before it becomes a fire

What Your First 30 Days Look Like

- Map how marketing actually runs today. What's working, where things fall through, and where time is being wasted, then start fixing the biggest offenders

- Stand up a single source of truth for in-flight work and priorities

- Take point on one major launch start to finish, so you learn the team and the team learns you

- Ship the first version of our planning and reporting cadence

What We're Looking For

- 4-6 years in marketing operations, program management, or strategic ops, ideally in fast-moving B2B or startup environments

- A track record of walking into messy, fast situations and leaving them structured

- The ability to align a team who works in sprints and doesn’t believe in detailed annual planning

- An instinct for spotting inefficiencies and the drive to fix it

- Systems thinking: you build processes and tooling that scale instead of one-off patches

- Strong project management instincts and fluency with the tools (Asana, Linear, Notion, or similar)

- Comfort operating lean and fast, with high ownership and real pride in the quality of your work

- The ability to drive accountability across a team without managing anyone directly

- Analytical enough to track both the qualitative (is the team aligned?) and the quantitative (did the launch hit?)

Nice to Have

- Experience at a category-creation or early-stage company where the playbook didn't exist yet

- Familiarity with how a full marketing org fits together (content, brand, creative, lifecycle, PMM, events)

- A point of view on AI and how it's changing search and discovery

How We Work

Operator-first, high talent, low ego. We'd rather ship and learn than polish in a vacuum. If you like building the machine as much as running it, you'll fit here.

Based in NYC, in-office 5 days a week.

Compensation & Benefits Expected base salary range: $140,000–$190,000. Full comp includes base, equity, and benefits. Final offer and title depends on experience and location.

Note: All official communication from Profound will come from a @tryprofound.com email address. If you're contacted by anyone using a different domain, please disregard and report it as spam.

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