Marketing Specialist – Multicultural Brand Marketing (Hispanic Segment)

About this role

Position Overview

PNC is seeking a Marketing Specialist to support multicultural brand marketing efforts, with a primary focus on the U.S. Hispanic segment—one of the fastest growing customer segments in the country.

This role will work closely with the Senior Manager, Multicultural Brand Marketing to help execute campaigns that build awareness, relevance, and consideration of PNC within Hispanic communities nationwide. The Specialist will contribute to the development and activation of culturally resonant, Spanish-first and bilingual marketing initiatives aligned to PNC’s brand platform, Brillantemente Aburrido.

Key Responsibilities

Campaign Development & Execution

· Support the execution of multicultural marketing campaigns across traditional and digital channels, ensuring alignment with brand standards and timelines. · Assist in adapting PNC’s broader brand platform into culturally relevant, Spanish-first and bilingual messaging. · Coordinate with internal teams and external agency partners to deliver high-quality creative and assets. · Help manage project timelines, budgets, approvals, and deliverables across multiple workstreams. Creative & Cultural Support · Contribute to the development of creative briefs and provide input grounded in Hispanic cultural insights, language nuance, and audience understanding. · Review Spanish language creative for authenticity, clarity, and consistency. · Stay attuned to cultural trends, media consumption habits, and community dynamics to inform work.

Measurement & Reporting

· Assist in tracking campaign performance and brand metrics (awareness, consideration, engagement, etc.). · Support development of reporting materials by compiling data, organizing insights, and helping build clear narratives. · Help ensure campaigns are optimized based on performance learnings. Cross-Functional Coordination · Partner with teams across media, analytics, retail, and corporate communications to support integrated execution. · Maintain strong organization and communication across stakeholders to ensure smooth project flow. · Support logistical coordination for campaign launches, activations, and key initiatives.

Qualifications & Experience

· 1–2 years of experience in marketing, advertising, communications, or related field; relevant internship experience strongly considered. · Fluent in Spanish and English (written and verbal); comfort reviewing Spanish-language content required. · Strong organizational and project management skills with attention to detail. · Demonstrated interest in multicultural marketing and/or the Hispanic consumer segment. · Strong written and verbal communication skills; ability to contribute ideas and collaborate effectively. · Financial services experience not required; curiosity and willingness to learn are essential.

Why This Role Matters

· This role supports a critical growth segment for PNC and contributes directly to how the brand shows up in Hispanic communities. · It provides hands-on exposure to national brand campaigns, agency partnerships, and performance measurement. · It offers strong learning and development opportunities within a high-impact marketing team.

What Success Looks Like

· Consistent, high-quality support across campaign execution and deliverables. · Demonstrated growth in cultural fluency, brand understanding, and marketing capabilities. · Strong collaboration and reliability across internal teams and partners. · Meaningful contributions to campaigns that resonate with Hispanic audiences and uphold PNC’s brand standards. This is an ideal opportunity for an early-career marketer with strong cultural fluency, a passion for brand storytelling, and interest in learning how national campaigns are developed, executed, and measured.

PNC is an in-office company that fosters a supportive culture where employees can thrive and achieve balance. We encourage candidates to connect with their recruiter and hiring manager to understand workplace expectations and ensure the role aligns with their goals.  

PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position.

Job Description • Under direct supervision, assists in the coordination of basic marketing program execution. • Develops a strong understanding of existing marketing strategies and ability to implement established programs/initiatives. • Assists in the coordination and execution of marketing programs/initiatives, strategies and activities that may include advertising, sales content and internal communications. Assists in data collection and synthesis in order to identify trends. • Ensures all operating activities are delivered within the established budget framework. • Follows established processes and protocols including coordination with legal, compliance, finance, risk and other key partners. Partners with agencies, third parties and internal business partners to coordinate development and execution of programs/initiatives.

PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be: • Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions. • Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.

Qualifications

Successful candidates must demonstrate appropriate knowledge, skills, and abilities for a role. Listed below are skills, competencies, work experience, education, and required certifications/licensures needed to be successful in this position.

Preferred Skills Advertising, Competitive Advantages, Content Marketing, Customer Solutions, Digital Marketing, Marketing Programs, Marketing Strategies, Negotiation, Results-Oriented

Comp

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