Marketing Specialist

About this role

Want to be a bswifter?

At bswift we’ve been transforming benefits administration since 1996, making it simpler, smarter, and more human. Our state-of-the-art, cloud-based technology and services empower employees to understand, manage, and love their benefits. From downtown Chicago, and remotely across the country, we serve thousands of companies and millions of people nationwide, reducing administrative burdens and freeing HR teams to focus on creating thriving, people-first workplaces.

We’re looking for motivated and goal-driven individuals who share our passion for delivering excellence and creating solutions that make a difference. The reward is a fun, flexible and creative environment with ample opportunity for professional and personal growth. If you love the bswift values of pursue excellence, embrace accountability, deliver superior service, and be a great place to work, we want to hear from you!

ABOUT US:

bswift is a leading benefits administration company that specializes in providing tailored solutions for our clients. Our mission is to simplify the complex world of employee benefits and deliver exceptional service to our clients. We are looking for a talented and experienced individual to join the Marketing team as a Marketing Specialist.

WHAT YOU'LL DO

The Marketing Specialist will support bswift’s Marketing team across campaign, content and digital initiatives. This role will collaborate closely with the marketing director and senior managers and will participate in a wide range of marketing projects for all audience segments.

WHAT YOU WILL BE RESPONSIBLE FOR (Essential Functions):

Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.

· Provide support to senior managers for a variety of campaigns tied to key brand awareness and lead generation initiatives.

· Creation and coordination of marketing content and collateral to support various partnerships marketing initiatives and strategies.

· Management and coordination within Hubspot of marketing automation, emails, workflows, landing pages, leads process and other initiatives.

· Track analytics and campaign performance across bswift’s key marketing channels and audiences and produce engaging reports for the team and leadership.

· Manage and track invoices and POs for the marketing team, working closely with accounting when required.

· Schedule and set up campaigns for social media content via Oktopost and support employee advocacy program.

· Coordination of press releases with external vendor.

· Monitor and respond to social media inboxes and online reviews.

· Assist with coordination of paid media and publication strategy.

· Assist with conducting marketing content audits and making miscellaneous copy updates across marketing channels.

· Maintain repository of marketing statistics and proof points.

· Conduct competitive research, industry monitoring, and trend analysis and share findings on an ongoing basis with relevant team members.

· May assist with basic corporate website updates and SEO/AEO optimization projects.

· Assist with any special projects assigned by marketing director.

WHAT YOU NEED TO SUCCEED (Required Education and Experience):

· Proven ability and willingness to remain highly flexible in a fast-paced and changing environment.

· Strong organizational skills and attention to detail, with the ability to manage multiple projects simultaneously.

· Experience developing marketing content and collateral pieces.

· Strong analytical skills, with experience interpreting and communicating performance data.

· Ability to collaborate and communicate effectively.

· Experience with project management tools.

· Experience with CRM platforms, with HubSpot strongly preferred.

· Proficient in AI content tools, such as Claude and Co-Pilot.

· Proficient with Microsoft Office Suite.

· Bachelor's degree in Marketing, Communications, or related field, or equivalent experience.

· 5 years of related marketing experience required.

NICE TO HAVE (Preferred education and experience):

· Experience with HubSpot, Monday.com, Oktopost, SEMrush, WordPress and PR Newswire.

· Experience in B2B marketing, healthcare, benefits, or HR technology industries.

· Familiarity with SEO/AEO best practices and digital content management.

Why Join bswift?

At bswift, we empower our employees to make a meaningful impact, innovate, and grow. Joining our team means stepping into a collaborative and dynamic environment that values creativity, initiative, and a passion for client success. We are dedicated to fostering an inclusive workplace that celebrates diversity and values each team member’s unique contributions.

Benefits of Working at bswift:

• Comprehensive Health Benefits : Access to health, dental, and vision plans to support your wellness and that of your family.

• Competitive Compensation : A compensation package that recognizes your skills, experience, and contributions, including performance-based incentives for most roles.

• Remote first, Office friendly environment! No time to commute? No problem!

• Retirement Savings Plans : Options to help you plan for a secure financial future with employer-sponsored retirement savings programs.

• Professional Development : Opportunities for career growth, including training and access to resources to support your career progression.

• Supportive Culture : A work environment that encourages collaboration, open communication, and creative problem-solving, where your voice and ideas are valued.

• Employee Wellbeing Initiatives : Programs focused on mental health, financial planning, and wellness resources to help you thrive inside and outside of work.

Make an Impact : At bswift, your work directly contributes to transforming how organizations approach benefits administration and client engagement. Join us to be part of an organization that is making a meaningful difference in the lives of our clients and

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