Marketing Operations Specialist

About this role

Do work that matters.

At AlertMedia , we help organizations protect their people, operations, and brand. Our modern Risk Intelligence and Response platform empowers teams to detect emerging threats, assess impact, and respond with confidence. We believe building resilience should be simpler—and it starts with bringing critical information and workflows together in one unified platform.

Our core values drive us in our important mission of keeping people safe & informed:

• We’re humans not robots

• Customers always come first

• We work better together

• Simplicity is our strength

• Our reputation is priceless

• Hard work pays off

As on e of the fastest growing software companies in the nation, we’re focused on finding the best talent and building the best team to con tinue accelerating our ra pid growth to keep up with our demand. We’re also an AI-forward company, and we expect everyone on our team to use modern AI tools such as Claude, ChatGPT, and others, to work smarter, move faster, and optimize processes.

We're  looking for a Marketing Operations Specialist to help build, execute, and continuously improve the campaigns that power  AlertMedia's  marketing engine. You'll work hands-on in Marketo and Salesforce to launch email and nurture programs, keep our CRM and marketing automation systems clean and connected, and partner with enrichment and workflow tools like Clay and Wrike to bring more automation and consistency to how the team  operates . This role suits someone who is  equal  parts builder and troubleshooter: comfortable in the technical weeds of a platform, but just as comfortable explaining a deliverability issue or a tracking gap to a non-technical stakeholder. 

What you get to every day:   

Email & Campaign Execution  

• Own the email process, through QA and delivery, working directly with content, creative, events, lifecycle, customer marketing, product  marketing  and demand generation to build branded emails that are sent with the highest quality and efficacy. 

• Build, QA, deploy, and  optimize  email campaigns end to end in Marketo, including segmentation, personalization, A/B testing, deliverability checks, and scheduling. 

• Work collaboratively with email stakeholders to QA every send using Litmus and  AlertMedia's  email build standards (link accuracy, UTM parameters, tracking, and rendering) before it goes live. 

• Build and  maintain  campaign infrastructure, including workflows, templates, and smart campaigns, to enable scale and consistency across marketing. 

• Create,  maintain , and audit sales email sequences in Outreach. 

• Serve as project manager driving alignment and approvals with key stakeholder for all email campaigns 

Marketing Operations & CRM Support  

• Manage ongoing operational tasks across Marketo and Salesforce, including list management, lead routing support, form and workflow maintenance, and data hygiene. 

• Maintain data quality on form fields (validation rules,  required  fields, duplicate handling) to protect lead database integrity. 

• Partner with web and development teams to troubleshoot tracking discrepancies between Marketo tracking and form submission data. 

• Regularly audit a nd optimize data flow between Marketo programs and Salesforce campaigns, ensur ing camp aign member status mapping is accurate. 

• Maintain naming conventions and folder structures for Marketo programs to support scalable reporting across marketing. 

Webinar & Event Pr ogram Support  

• Coordinate webinar l ogistics  across marketing and other departme nts, including registration setup, reminder and follow-up sequences, platform configuration, and post-event lead handoff. 

• Build and maintain Marketo programs (webinars, in-person events, virtual conferences) using standardized program templates to ensure consistent tracking across all event types. 

• Ensure Salesforce campaigns are set up correctly, so funnel tracking and attribution are correct. 

• Set up and QA registration and confirmation emails, calendar invites, and reminder or follow-up sends tied to event and  webinar  programs. 

• Ensure prog ram suc cess flags and channel and program tagging align with attribution models for accurate marketing-sourced and marketing-influenced reporting. 

Reporting, Process & Documentation  

• Pull and maintain r eporting on email and nurture campaign performance (opens, clicks, conversions, pipeline influence), surfacing insights, flagging anomalies, and communicating deliverability and list-quality issues clearly to non-analytical stakeholders. 

• Use those insights to inform A/B testing and continuous optimization of engagement, conversion, and ROI working in close collaboration with the Lifecycle Marketing Manager. 

• Build and maintain repeatable processes and documentation so campaigns launch consistently, and t he team can scale execution without sacrificing quality. 

• Own end-to-end execution of global campaigns, ensuring scalable, repeatable program delivery across email, paid search, webinars, events, and account-based marketing. 

• Coordinate email localization efforts with EMEA reviewers as well. 

Automation & Compliance  

• Pilot AI-aware patterns and automation (for example, prompt-driven builds) within the email workflow, and partner with GTM Engineering to replace manual steps. 

• Support enrichment workflows in Clay to improve data quality and routing accuracy. 

• Understand and monitor compliance and database hygiene tasks including GDPR, opt-in management, unsubscribes, and invalid or suspended records. 

What you bring to the role:

• 1-2 years of experience in a  marketing operations , campaign management, demand generation, or email marketing role, ideally at a B2B technology company. 

• Must have hands-on experience with Marketo.

• Experience with Salesforce, HubSpot, Zoho or other CRM platforms to build emails, forms, lists, workflows, smart campaigns, and dynamic content. 

• Strong attention to de

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