Marketing Manager, Specimen Management

About this role



 We are the people who give possibilities purpose

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities. 

 Job Description

About the role: The position reports directly to the US Associate Director of Marketing. The product manager for U.S. marketing of Specimen Management (SM) will be responsible for all business functions related to the assigned SM portfolio in the United States including but not limited to: revenue growth, profitability, new product development, clinical affairs, regulatory compliance, sales support, pricing strategy, inventory management, contracts, forecasting, financial planning, customer service, and sales force effectiveness.  

Key Responsibilities:  • Provide leadership for SM assigned portfolio in the U.S. by working closely with internal teams such as manufacturing, quality assurance, research and development, technical service, clinical affairs, regulatory, finance, supply chain, sales operations, and other key stakeholders.  

• Finds opportunities to increase revenues through strategic initiatives focused on both existing products and new product introductions.  

• Manage the entire lifecycle of assigned products including defining target markets, establishing price points, developing promotional programs, managing inventory levels, implementing new product launches, and overseeing product obsolescence.  

• Lead efforts to educate customers regarding the value proposition of BD SM assigned products.  

• Oversee implementation of commercial activities at the local level, including customer training, marketing campaigns, and sales meetings.  

• Work closely with field-based personnel to ensure effective communication between marketing and sales forces.  

• Monitor competitive landscape and identify ways to maintain and grow market share.  

• Support continuous improvement projects aimed at improving operational efficiency and reducing costs.  

• Develop and manage annual operating plans and budgets for assigned products.  

• Collaborate with cross functional team members to drive adoption of new technologies and processes.  

• Ensure compliance with applicable laws, regulations, and industry standards.  

• Maintain awareness of changes in market dynamics, consumer trends, and emerging technologies.  

Minimum Qualifications: • Bachelor’s degree (Preference for Marketing, Biomedical Engineering)

• 4 years of marketing experience in life sciences.

• Solid understanding of clinical and economic factors influencing purchasing decisions in hospital settings.  

• Strong experience applying fundamental marketing concepts and techniques.

• Experienced and comfortable interacting effectively with senior executives within the organization and outside the organization.  

• Demonstrated experience building strong relationships internally and externally w ith all levels of the business.   

• Proven history applying excellent communication skills c onducting product line meetings and partnering with stakeholders to present and implement marketing plans. Articulating portfolio strategy around the product line.

• Proven history displaying e xcellent organizational skills leading multiple projects' simultaneously, while also driving marketing activities.

• Ability to travel 20-30% of the time

Preferred Qualifications: • Master's Degree

• Experience in the Medical device industry.

• Strong excel experience

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.

For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

At BD, we are committed to supporting our associates’ well-being, development, and success through a performance-based culture. For this position, BD offers a competitive compensation package along with the following benefits specific to this role: 

• Annual Bonus  • Potential Discretionary LTI Bonus • Potential reimbursement of vehicle use/mileage  • Potential reimbursement of phone use 

Health and Well-being Benefits   • Medical coverage  • Health Savings Accounts  • Flexible Spending Accounts  • Dental coverage  • Vision coverage  • Hospital Care Insurance  • Critical Illness Insurance  • Accidental Injury Insurance  • Life and AD&D insurance  • Short-term disability coverage  • Long-term disability insurance  • Long-term care with life insurance 

Other Well-being Resources   • Anxiety management program  • Wellness incentives  • Sleep improvement program  • Diabetes management program  • Virtual physical therapy  • Emotional/mental health support programs  • Weight management programs  • Gastrointestinal health program  • Substance use management program  • Musculoskeletal surgery, cancer treatment, and bariatric surgery benefit 

Retirement and Financial Well-being   • BD 401(k) Plan  • BD Deferred Compensation and Restoration Plan  • 529 College Savings Plan  • Financial counseling  • Baxter Credit Union (BCU)  • Daily Pay

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