Marketing Manager, Go-To-Market

About this role

WHO WE ARE

Imprint helps the world's best brands grow the lifetime value of their customers. We started with co-branded credit cards and rebuilt them to be smarter, more rewarding, and brand-first. We partner with companies like Crate & Barrel, Rakuten, Booking.com http://Booking.com, H-E-B, Fetch, and Shell to launch modern credit programs that deepen loyalty, unlock savings, and drive growth. But the card is just the beginning. We combine advanced payments infrastructure, intelligent underwriting, and deep customer data to create delightful and personalized experiences for members as well as efficient and profitable relationships for our brand partners. Our robust technology and world-class operations allow us and our brand partners to offer powerful financial products without becoming a bank.

In the U.S., co-branded cards alone account for over $300 billion in annual spend, and most still run on decades-old legacy bank systems. Imprint is the modern alternative: flexible, embeddable, and built for how people actually pay today. Backed by Kleiner Perkins, Thrive Capital, Ribbit, and Khosla Ventures, we're building a world-class team to redefine how people pay and how brands grow. If you want to move fast, solve hard problems, and own real outcomes, we want to meet you.

Marketing Manager, Go-To-Market

The Role

As Marketing Manager, Go-To-Market, you will own launch strategy, execution, and partner marketing for every new partner launch and conversion at Imprint. You are the first marketing person in the room with a new partner, the one setting expectations and educating their team on what great co-branded card marketing looks like, and the one accountable for getting the launch right.

This is a high impact individual contributor role reporting directly to the VP of Marketing, sitting at the intersection of brand, growth, and partnerships. You will act as the marketing lead for partner relationships: translating partnership goals into compelling co-marketing programs, driving acquisition and engagement through partner channels, and ensuring Imprint shows up with consistency and impact across every partner touchpoint.

What Success Looks Like in the First 90 Days

- Established strong working relationships with key partners and internal stakeholders across Growth, Product, Business Development, and Lifecycle Marketing

- Launched or optimized at least one co-marketing program with measurable impact on partner-driven acquisition

- Developed a clear view of the partner marketing landscape and identified 2 to 3 high priority growth opportunities

- Built repeatable frameworks for partner campaign briefs, launch playbooks, and performance reporting

- Earned trust as a proactive, high judgment marketing partner who moves fast and communicates with clarity

What You'll Own

Launch Strategy and Planning

- Define launch strategy and target segments for every new partner launch and conversion

- Partner with GMs and the partner's marketing team to build multi-channel launch plans covering PR, lifecycle, web, affiliates, paid, and organic

- Own launch readiness and execution across all marketing surfaces

- Partner with internal stakeholders to build launch dashboards and establish goals

- Monitor and optimize early performance from 0 to 60 days post-launch

Workback Schedule and Execution Management

- Own the launch workback schedule and execution plan end to end

- Build and maintain detailed timelines across all marketing workstreams

- Track dependencies across teams (lifecycle, creative, ops, paid, data) and proactively resolve blockers

- Manage milestones and deliverables to ensure nothing falls through between launch planning and go-live

- Drive cross-functional alignment and accountability across every team that touches a launch

Lifecycle Marketing Briefing

- Brief lifecycle marketing on launch-specific email, push, and SMS campaigns in Imprint channels, providing objective, target segment, learning agenda, and requirements for each

- Brief internal channel owners on affiliates and paid for multi-channel launch campaigns

- Ensure briefs are specific enough that lifecycle, creative, and channel teams can move without ambiguity

Creative

- Brief creative to build toolkits that standardize messaging across Imprint and partner channels

- Ensure creative and messaging alignment across all launch channels

- Lead creative reviews to ensure all launch assets align to strategy and partner brand standards

- Own final creative signoff for all launch campaigns

Partner Education and Relationship

- Be the primary marketing point of contact for new partners during the launch window, before handoff to the ongoing lifecycle marketing owner

- Educate partner marketing teams on what good co-branded card marketing looks like: channel mix, messaging strategy, acquisition tactics, and journey design

- Set realistic expectations with partners on timelines, creative requirements, and campaign sequencing

- Bring a clear point of view into every partner conversation and the credibility to defend it

Co-Marketing Programs

- Develop and execute co-marketing programs with Imprint's brand and retail partners, including campaigns, content, events, and launch moments

- Collaborate with Business Development, Growth, and Product to translate partnership milestones into marketing activations

- Use performance data and partner feedback to identify what's working, diagnose gaps, and continuously improve program effectiveness

Institutional Knowledge and Standards

- Develop and maintain Imprint's marketing launch playbook, a repeatable, scalable framework that gets smarter with every launch

- Own the launch marketing knowledge base: what we've learned from every launch, what worked, what didn't, and how we improve

- Establish and enforce launch marketing standards across all new partners, ensuring consistency in cardholder experience regardless of partner size o

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