Marketing Manager

About this role

We're looking for a new Marketing Manager for our Global Wealth & Asset Management (GWAM) business to coordinate, develop and implement integrated U.S. Retail marketing campaigns across multiple asset classes, distribution channels, and media to support intermediary sales efforts.

Position Responsibilities: • Coordinate and implement marketing materials/campaigns to support products and programs on time and within budget.

• Research, gather, and disseminate information for projects

• Write and present integrated marketing plans that support sales efforts and generate repeatable results. 

• Recommend and develop appropriate communication vehicles for achieving marketing objectives

• Work with other departments to source information and data for projects across media (digital, print, email, etc.)

• Develop and maintain relationships across all departments, including sales, product, legal, compliance, and where applicable, external advisors and distributors.

• Collaborate with product management, internal and external sales management to ensure alignment of efforts.

• Monitor and report on effectiveness of ongoing/existing sales and marketing programs relative to competitor activities and current market conditions.

• Manage the development of materials for new and existing products and programs including advertising, sales brochures, sales ideas, e-mails, web, direct mail and training pieces ensuring materials support business and marketing strategies.

• Manage operational processes to facilitate marketing campaigns such as compliance review, material creation and quality improvement.

• Creatively and effectively manage all media to drive marketing campaigns

• Track ROI, evaluate campaign success using analytics.

• Create, track and manage budgets for areas of oversight

• Develop and deliver effective presentations to key stakeholders.

Required qualifications: • Bachelor's Degree is required.

• 3-8 years of proven experience in a marketing manager or account management role.

• Experience in asset management, retirement, mutual fund industry, and/or investment industry is highly desired.

• Knowledge of industry, markets, investments and investment concepts

• Excellent interpersonal and prioritization skills, including the ability to meet deadlines

• Capacity to work in a fast-paced, often changing environment.

• Excellent communication and presentation skills

• Creative and innovative problem solver with a solution-oriented approach.

• Ability to build and maintain positive relationships at all levels of the organization

• Demonstrated experience handling internal and external client relationships.

• Ability to work independently and collaborate within a team environment.

• Ability to persuade, handle time, prioritize effectively and be results oriented.

• Familiarity with AI-powered tools and a willingness to adopt new technologies to improve productivity, collaboration, and marketing outcomes.

Preferred qualifications: • Ad or digital agency experience is a plus.

• Series 6 or 7 is beneficial but not required

When you join our team: • We’ll empower you to learn and grow the career you want.

• We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.

• As part of our global team, we’ll support you in shaping the future you want to see.

#LI-JH #LI-hybrid

The role being advertised is an existing vacancy.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html .

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact hr@manulife.com .

Referenced Salary Location Boston, Massachusetts Working Arrangement

Hybrid Salary range is expected to be between $92,475.00 USD - $160,290.00 USD Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. If you are applying for this role outside of the primary location, please contact hr@manulife.com for the salary range for your location.

Manulife/John Hancock offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (includi

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