Marketing Data Analyst

About this role

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Team Overview team focused on helping clients maximize the value of their marketing investments through data-driven measurement and analytics solutions. The team partners closely with leading brands, agencies, and internal stakeholders to design, implement, and optimize Multi-Touch Attribution (MTA) solutions that enable fact-based marketing decisions. This team sits within the Marketing Solutions organization and reports to Senior Manager of Data Analysis.

This is a hybrid position and involves regular performance of job responsibilities virtually as well as in-person at an assigned TU office location for a minimum of two days a week. Role Overview and Core Responsibilities • Serve as a technical and business-facing partner to clients throughout the implementation and deployment of Multi-Touch Attribution solutions. • Gather and understand customer business requirements and translate them into scalable data integration and measurement solutions. • Support end-to-end client deployments, including discovery sessions, solution design, configuration, testing, validation, and delivery. • Configure, transform, troubleshoot, and validate marketing data pipelines across multiple data sources and platforms. • Develop and maintain ETL processes using SQL and cloud-based data platforms to ensure accurate and reliable data flow. • Analyze and resolve data quality, transformation, and integration issues across internal and external systems. • Partner with cross-functional teams including Product, Data Science, Engineering, Account Management, and Client Services to deliver successful client outcomes. • Communicate technical concepts effectively to both technical and non-technical stakeholders. • Support product enhancement initiatives and contribute to process improvements that drive adoption, efficiency, and innovation. • Develop expertise across TransUnion Marketing Solutions products, with a primary focus on Multi-Touch Attribution offerings.

Required Knowledge and Experiences • 1–3 years of experience in the MarTech, AdTech, digital analytics, marketing measurement, or related data solutions space. • Bachelor’s degree in Computer Science, Information Systems, Information Technology, Data Analytics, or a related field; equivalent practical experience will also be considered. • Understanding of data integration, ETL concepts, and data transformation methodologies, with the ability to diagnose and resolve data-related issues. • Familiarity with marketing measurement, attribution, analytics, or digital advertising ecosystems and the role of data in driving marketing decisions.

Required Technical Skills • SQL proficiency with the ability to join, manipulate, filter, and validate datasets. • Experience working with cloud data platforms and technologies such as BigQuery, AWS, and GCP. • Familiarity with ETL tools, APIs, browser debugging tools, and data integration workflows. • Understanding of relational database structures and data modeling concepts. • Exposure to analytics and visualization tools such as Tableau, Power BI, Looker Studio, or Snowflake.

We’re Also Looking for the Preferred Skills Below. Whether You Are Proficient or Could Use Some Brushing Up, We’re Happy to Support Your Career Development and Growth In: • Familiarity with attribution modeling, marketing analytics, or advertising measurement methodologies. • Experience working with project and issue management tools such as Jira or similar platforms. • Exposure to statistical analysis, reporting, or data science concepts. • Understanding of digital media, marketing technology vendors, data providers, and tracking partners. • Experience supporting client-facing implementations or consulting engagements.

Benefits that support every part of your life: At TransUnion, we design benefits to help you feel well, do well, and plan well—from day one. For Your Health : Enjoy day-one eligibility for medical, dental, and vision coverage, plus supplemental plan options. Spousal, domestic partner, and other eligible dependent coverage is available on select plans. Choose tax‑advantaged HSA and FSA accounts to make everyday care more affordable. For Your Protection : We’ve got your back with company‑paid basic life and AD&D, optional voluntary life and AD&D for you and your family, and short‑ and long‑term disability. You can also opt into a legal plan, pet insurance, and travel accident coverage. For Your Family : From adoption assistance and fertility planning coverage to caregiver support, we’re here for every chapter. Access Dependent Care FSA for possibility of an employer match, a complimentary Care@Work membership, and up to 12 weeks of paid parental leave with eligibility for a thoughtful, gradual return. For Your Future : Build toward what’s next with our 401(k) with employer match and Employee Stock Purchase Plan (ESPP). Tap financial wellness resources, career coaching, and optional long‑term care insurance to plan confidently. For You : Grow and recharge with tuition reimbursement, flexible time off for exempt employees or paid time off for nonexempt employees, up to 12 paid holidays per year, commuter benefits, employee discounts, charitable gift matching, and paid volunteer time off, plus corporate volunteer events that make it easy to give back. For Your Wellness : Access 24/7 support including professional therapy, coaching, and emotional well‑being programs alongside guided meditation and resources that support physical, mental, social, and financial wellness.

We are committed to being a place where diversity is not only present, it is embraced. As an equal opportunity employer, all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability status, veteran status, genetic information, marital status, citizenship status, sexual orientation, gend

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