Marketing Coordinator (ABVI)

About this role

Mary Free Bed Summary We have the great privilege of helping patients and families re-build their lives. It’s extraordinarily meaningful work and the reason we greet the day with optimism and anticipation. Our hallmark is to carefully listen to patients and innovatively serve them. This is true of every employee, from support staff and leadership to clinicians and care providers.

ABVI is a not-for-profit, 501c3 organization. Founded over a hundred years ago, we work with individuals struggling with their loss of sight, to help them adjust to their new reality. Through our low-vision clinic we evaluate the extent of vision loss and then provide services to help our clients reach their goals. Whether it be assistive technology to improve the ability to carry out daily activities, or in-home rehabilitation to help with daily living skills, or one-on-one supportive counseling to help with feelings of isolation, anxiety and depression or peer support groups to provide encouragement, education and friendships, our specialists will help our clients build a plan that will help them become more independent and live their lives with confidence and dignity.

We serve clients of all ages. As the potential for visual impairment increases with age, most of our clients are senior citizens. No one is turned away from our services due to an inability to pay.

In January of 2020 ABVI became an independent subsidiary of Mary Free Bed Rehabilitation Hospital, allowing both organizations to share knowledge and resources to provide an exceptional service experience for our clients and their families.

Mission Statement Restoring hope and freedom through rehabilitation.

Employment Value Proposition At Mary Free Bed, we take pride in our values-based culture: · Focus on Patient Care. A selfless drive to serve and heal connects all MFB employees. · Clinical Variety and Challenge. An inter-disciplinary approach and a top team of professionals create ever-changing opportunities and activities. · Family Culture. We offer the stability of a large organization while nurturing the family/team atmosphere of a small organization. · Trust in Each Other. Each employee knows that co-workers can be trusted to make the right decision for our family, patients, staff, and community. · A Proud Tradition. Years of dedicated, quality service to our patients and community have yielded a reputation that fills our employees with pride.

Summary The Marketing Coordinator serves as the primary liaison between the ABVI team, the MFB Foundation and the central Marketing Department. This role is responsible for coordinating marketing initiatives, gathering and organizing content, and ensuring projects move efficiently from concept to completion. The person in this role will work closely with clinicians, office teams, and the marketing department to identify compelling stories, collect content, and support the development of marketing materials that strengthen brand awareness and patient engagement. This role also manages the ABVI social media presence, monitors online reputation platforms, and ensures marketing materials remain current and available across all locations.

Essential Job Responsibilities Marketing Project Coordination · Serves as the primary liaison between the ABVI team, MFB Foundation and the marketing department. · Coordinates marketing requests and initiatives from concept through completion. · Gathers and organizes content including patient stories, photos, and program highlights for marketing campaigns. · Track marketing projects, timelines, and deliverables to ensure timely and accurate completion. · Creates marketing materials using established templates and brand guidelines. · Maintains inventory of marketing materials across offices. · Coordinates ordering, distribution, and restocking of marketing supplies.

Social Media Management · Manages and maintains ABVI social media accounts which may include Facebook, Instagram, with expansion to LinkedIn and future platforms. · Develops and maintains a consistent posting strategy and schedule. · Coordinates content collection with clinicians and office teams. · Monitors engagement and collaborate with the marketing team on strategy and performance improvements. · Stays current on creative content trends, tools, and best practices for social media. · Ensures content aligns with organizational messaging and brand standards. · Attends events as needed to gather content during regular business hours and occasional nights and weekends.

Brand & Online Presence Management · Monitors online listings and reputation platforms such as Google Business Profiles, Yelp, and other review sites. · Assists with responding to reviews and ensuring accurate office information across platforms. · Conducts periodic audits of marketing materials and digital presence to ensure accuracy and relevance. Cross-Team Collaboration · Engages and builds relationships with leaders and staff from across the organization to identify and surface marketing opportunities. · Supports marketing-related initiatives tied to patient engagement, community outreach, and brand awareness.

Customer Service Responsibilities Demonstrate excellent customer service and standards of behaviors as well as encourages, coaches, and monitors the same in team members. This individual should consistently promote teamwork and direct communication with co-workers and deal discretely and sensitively with confidential information.

Responsibilities in Quality Improvement Contribute by identifying problems and seeking solutions. Promote patient/family satisfaction where possible; participates in departmental efforts to monitor and report customer service.

Essential Job Qualifications · Strong project coordination and organizational skills · Effective cross-team collaboration · Adaptability and responsiveness with shifting priorities · Excellent interpersonal communication and relationship building skills · Attention to detail and

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