Marketing Contact Strategy & Analytics Manager Sr

About this role

Position Title Marketing Contact Strategy & Analytics Manager Sr Location Nationwide, MI 48098 Job Summary Flagstar's Marketing Analytics & Activation Team leverages cutting-edge analytics, modern data platforms, and decision intelligence capabilities to drive smarter, more personalized marketing and sales actions across the full customer lifecycle. We are seeking a strategic and hands-on Decision Intelligence Manager to own and advance our next best action (NBA) capabilities focused on existing and former customer marketing for both consumer and small business segments.

In this role, you will be responsible for building and managing the end-to-end processes that determine the optimal next marketing or sales action for each customer — driving cross-sell, reacquisition, engagement deepening, and retention outcomes across all channels. You will own the target audience creation and data pipelines that activate these audiences in an always-on fashion across direct mail, email, targeted digital, and outbound calling channels. You will also partner cross-functionally to define KPIs, direct the development of performance reporting and dashboards, and ensure the technology ecosystem supporting decision intelligence is operating effectively. Job Responsibilities: JOB RESPONSIBILITIES    

Decision Intelligence & Next Best Action Strategy  

• Own the strategy, design, and continuous improvement of next best action (NBA) and next best offer (NBO) frameworks for existing and former consumer and small business customers.  

• Build and manage decisioning logic and prioritization models that balance customer needs with business   objectives   across all product lines including deposits, lending, wealth, treasury management, and merchant services.  

• Identify and operationalize data-driven   moments that matter   — leveraging behavioral signals, life events, transactional triggers, and engagement patterns to ensure the right message is communicated to the right customer at the right time through the right channel, capitalizing on the highest-value opportunities to drive meaningful engagement and action.  

• Develop and   maintain   always-on audience segmentation strategies that   identify   the right customers for the right marketing or sales action at the right time.  

• Leverage existing and former customer data environments to surface high-value opportunities for cross-sell, reacquisition, engagement deepening, and retention.  

Audience Creation & Channel Activation  

• Own the end-to-end process of building, managing, and delivering targeted customer audiences for activation across all marketing and sales channels including direct mail, email, targeted digital advertising, and outbound calling.  

• Manage data pipelines and workflows   required   to extract, transform, and deliver audience files and segments to channel execution partners and platforms in   a timely   and   accurate   manner.  

• Ensure audiences are refreshed and   maintained   on an always-on cadence to support continuous marketing and sales motions rather than solely episodic campaign activity.  

• Partner with channel owners and marketing operations to ensure seamless audience ingestion, suppression logic, and contact frequency governance.  

Technology & Data Pipeline Management  

• Own and manage the technology stack and data infrastructure supporting decision intelligence and audience activation, including cloud data environments (preferably Snowflake), CRM platforms, and marketing activation tools.  

• Build,   maintain , and   optimize   scalable data pipelines that support audience creation, model scoring, and channel delivery.  

• Partner with data engineering and technology teams to ensure data quality, pipeline reliability, and scalability of the decisioning and activation environment.  

• Evaluate and recommend enhancements to the technology ecosystem to improve decisioning speed, accuracy, and channel reach.  

Product & Segment Scope 

• Apply decision intelligence capabilities across the full breadth of Flagstar's consumer and small business product portfolio including:  

• Consumer Deposits:   Checking, savings, money market, and time deposits.  

• Consumer Lending:   Mortgage, HELOC, credit card, and personal loans.

• Small Business:   Deposit accounts, business loans, treasury management, and merchant services.

• Wealth Services:   Financial consultant referrals and wealth product engagement.

• Ensure decisioning frameworks account for the unique needs, behaviors, and lifecycle stages of both consumer and small business customer segments.  

KPIs, Measurement & Reporting 

• Collaborate with marketing, analytics, and business line partners to define the KPIs and success metrics used to measure the effectiveness of decision intelligence and always-on marketing programs.  

• Direct the creation of performance dashboards, reporting, and analytics that provide visibility into cross-sell rates, reacquisition rates, retention outcomes, engagement depth, and channel performance.  

• Monitor program performance continuously and use insights to refine decisioning logic, audience strategies, and channel mix.  

• Communicate results, insights, and recommendations clearly to senior marketing and business stakeholders.  

ADDITIONAL   ACCOUNTABILITIES  

• Performs special projects, and   additional   duties and responsibilities as   required .  

• Consistently adheres to regulatory and compliance policies and standards linked to the job as listed and completes required compliance   trainings . Accountable to   maintain   compliance with applicable federal, state, and local laws and regulations.  

• May   be responsible for   talent management functions   including:   employment, performance evaluations, staff development/training, disciplinary actions, succession planning and ensuring all staff   comply with   compliance requirements.  

JOB REQUIREMENTS   

Required Qualifications:  

• Un

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