Marketing Automation & Quality Technologist

About this role

If you’re passionate about building a better future for individuals, communities, and our country—and you’re committed to working hard to play your part in building that future—consider WGU as the next step in your career.

Driven by a mission to expand access to higher education through online, competency-based degree programs, WGU is also committed to being a great place to work for a diverse workforce of student-focused professionals. The university has pioneered a new way to learn in the 21st century, one that has received praise from academic, industry, government, and media leaders. Whatever your role, working for WGU gives you a part to play in helping students graduate, creating a better tomorrow for themselves and their families.

The salary range for this position takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.

At WGU, it is not typical for an individual to be hired at or near the top of the range for their position, and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is:   Grade: Professional 307

Pay Range: $68,300.00 - $102,500.00 Job Description

The Marketing Automation & Quality Technologist supports all aspects of Marketing Automation and Quality Assurance. This role is responsible for optimizing marketing automation technologies and campaigns to enable communication with students throughout their lifecycle. The position ensures the accuracy, functionality, and effectiveness of automated marketing campaigns and workflows, identifying and resolving errors while verifying audience segmentation to ensure communications reach the intended audiences.

This is a regular full-time position working with our Marketing Team out of our headquarters in Salt Lake City, Utah.   Quality Assurance • Conduct QA checks on all outgoing communications for Email and Engagement team campaigns, including: • Audience segmentation • Smart lists • Links and link tracking • Content optimization • Alignment with ticket requests

• Test and optimize campaigns on an ongoing basis. • Analyze audiences to identify optimization opportunities. • Partner closely with Email and Engagement teams to support technical needs. • Provide regular, detailed reporting to Email and Engagement teams. • Collaborate with marketing teams to maintain consistency, optimize processes, and ensure compliance with industry regulations.

Marketing Automation • Support day-to-day operations of the Lifecycle Team. • Manage data collection, standardization, and normalization. • Assist with administration of Marketo and related business applications, including: • Assist with administration of Marketo and related business applications, including: • RingLead • Twilio • Conversica

• Help define, implement, and maintain marketing automation best practices, including: • Data quality and hygiene • List management • Content optimization • General troubleshooting

• Research new technologies, software, and plugins to enhance Lifecycle capabilities. • Collaborate with cross-functional teams to gather research and implement new processes. • Execute marketing campaigns and best practices within Marketo, including: • Lead scoring • Profiling and segmentation • System integration • Data hygiene • Optimization • Troubleshooting • Reporting

• Provide technical expertise to cross-functional teams on issues involving sales and marketing tools and databases. • Design and optimize integrations between marketing technology platforms and CRM systems. • Build, optimize, and maintain marketing automation operations, including: • Programs • Behavior-based campaigns • Lead scoring • Email templates • Forms • Customer segmentation

• Develop and maintain KPI, campaign, and performance reporting. • Conduct A/B testing to improve customer experiences and conversion rates. • Design and maintain an actionable prospect database and associated processes to ensure long-term data hygiene and list management. • Develop and deploy behavior- and event-triggered email communications utilizing dynamic content. • Collaborate with marketing teams and internal stakeholders to develop campaign assets that drive results. • Create and optimize marketing campaigns across multiple channels, including: • Email • Browser notifications • SMS • Other emerging channels

• Experiment with new technologies and leverage personalization to create meaningful customer journeys. • Escalate critical issues appropriately and promptly. • Attend vendor meetings, as needed.

Qualifications Knowledge, Skills, and Abilities • Process-driven and efficiency-oriented with the ability to optimize systems and workflows. • Marketo Certified Expert. • Thorough understanding of: • Customer journeys • Marketing funnels • Flywheel methodologies • Lead scoring • Marketing automation strategies

• Proficiency with Salesforce CRM. • Strong analytical mindset. • Excellent verbal, written, design, and presentation communication skills. • Working knowledge of HTML and CSS to make basic updates to emails, landing pages, and forms. • Ability to identify underlying business needs and deliver effective solutions within short timelines. • Familiarity with digital marketing platforms and concepts. • Knowledge of integrated marketing communications. • Knowledge of educational marketing. • Self-motivated and highly organized. • Detail-oriented and results-focused with strong follow-through skills. • Strong project management and project planning capabilities. • Ability to identify data-driven opportunities. • Experience troubleshooting and resolving complex data issues. • Strong functional and technical documentation skills. • Experience managing large-scale marketing databases and supporting initiatives focused on: • Database quality • Compliance • Gov

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