Marketing and Recruiting Specialist

About this role

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Closing Date: 08/24/2026 Type of Position: Communications (Generalist) Workstudy Position:

No Job Type: Fixed Duration of Project/Grant (Fixed Term)

Work Shift:

Sponsorship Available:

No Institution Name: University of Arkansas, Fayetteville Founded in 1871, the University of Arkansas is a land grant institution, classified by the Carnegie Foundation among the nation’s top 2 percent of universities with the highest level of research activity. The University of Arkansas works to advance the state and build a better world through education, research, and outreach by providing transformational opportunities and skills, fostering a welcoming climate, and nurturing creativity, discovery, and the spread of new ideas and innovations.

The University of Arkansas campus is located in Fayetteville, a welcoming community ranked as one of the best places to live in the U.S. The growing region surrounding Fayetteville is home to numerous Fortune 500 companies and one of the nation’s strongest economies. Northwest Arkansas is also quickly gaining a national reputation for its focus on the arts and overall quality of life.

As an employer, the University of Arkansas offers a vibrant work environment and a workplace culture that promotes a healthy work-life balance. The benefits package includes university contributions to health, dental, life and disability insurance, tuition waivers for employees and their families, 12 official holidays, immediate leave accrual, and a choice of retirement programs with university contributions ranging from 5 to 10% of employee salary.

Below you will find the details for the position including any supplementary documentation and questions, you should review before applying for the opening.

If you have a disability and need assistance with the hiring process, please submit a request via the Disability Accommodations | OEOC | University of Arkansas (uark.edu) : Request an Accommodation. Appli­cants are required to submit a request for each position of which they have applied.

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Department: Industrial Engineering Assistant Director of Strategic Growth and Innovation Department's Website:

https://engineering.uark.edu/ Summary of Job Duties: The Marketing and Recruiting Specialist initiates, plans, and executes a variety of assigned projects, including marketing, brand management, recruitment, and other projects, initiatives, and activities as needed or as assigned to significantly and measurably contribute to the growth of the University of Arkansas’ Master of Science in Operations Management and Master of Science in Engineering Management programs.

Regular, reliable, and non-disruptive attendance is an essential job duty as is the ability to maintain collegial, harmonious working relationships within the program, externally in other university offices or departments, and with external stakeholders. Qualifications:

Minimum Qualifications: • Bachelor’s Degree in Marketing, Communications, Business Administration, Project Management, Public Relations, or a closely related field from an accredited institution of higher education

• At least three years of professional experience in multi-channel marketing, brand management, or recruiting and student outreach

• At least two years of project management experience specifically planning, executing, and tracking cross-functional projects and operational initiatives from inception to completion

• Experience in collecting, analyzing, and reporting on recruitment data and marketing metrics to evaluate campaign effectiveness and guide strategy

Preferred Qualifications: • Master’s Degree in Operations Management, Engineering Management, Business Administration or Marketing from an accredited institution of higher education

• Experience with higher education CRM platforms (e.g., Slate, Salesforce TargetX) and content management systems (CMS)

• Experience in marketing and recruiting engineering, operations, or technical graduate education target audiences

• At least five years of professional experience in multi-channel marketing, brand management, or recruiting and student outreach

Knowledge, Skills, and Abilities: • Knowledge in maintaining, updating, and distributing both digital (website, email, social media) and printed marketing collateral to ensure messaging accuracy and brand alignment

• Knowledge of project management frameworks, software, and workflows to manage timelines, resources, and deliverables for both marketing and non-marketing operational projects

• Ability to flexibly step outside traditional marketing boundaries to manage diverse administrative and operational projects that support overall program health

• Exceptional interpersonal skills with the ability to build consensus and collaborate effectively with program leadership, faculty, admin

• Excellent written, verbal, and visual communication skills tailored for representing graduate-level academic programs to prospective students, university leadership, and extern

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