Marketing Activation Specialist, Foodservice

About this role

Reporting to our Manager of Foodservice Marketing Activation, you will bring activation strategies to life through programs, tools, and assets that support external marketing initiatives and internal sales enablement. You will translate marketing strategies into compelling customer-facing and sales-support materials, manage distributor and broker marketing activities, support national and regional industry events, and help equip sales teams with the resources needed to drive business results. 

A Taste of Your Responsibilities • Develop activation materials and campaigns including point-of-sale assets, advertising, promotional programs, presentations, distributor content, trade show materials, and customer-facing communications. • Translate marketing strategies into engaging tools, resources, and experiences that drive awareness, trial, and sales growth. • Manage distributor marketing programs and support broker-related marketing initiatives. • Assist with planning, coordination, and execution of national trade shows, industry events, customer engagements, and regional marketing activities. • Support sales teams and broker partners at distributor events, operator-facing activities, and industry shows. • Serve as the primary contact for designated industry organizations and external partners. • Develop and maintain product training content, systems, and resources that support sales team effectiveness. • Collect, analyze, and report activation, campaign, and sales performance metrics to identify opportunities and improve outcomes. • Support operational processes including vendor onboarding, invoice management, and budget tracking. • Partner with cross-functional teams to ensure marketing programs are executed on time and aligned with business objectives. • Travel up to 15% for trade shows, customer meetings, and industry events.

Ingredients Required for Your Success • Bachelor’s degree required. • 3+ years of marketing, sales enablement, customer marketing, activation marketing, or related experience. • Understanding of sales and marketing concepts and how distributors, brokers, operators, and direct customers engage with marketing programs. • Experience developing a broad range of marketing materials and campaigns, including sales collateral, digital advertising, presentations, event materials, and promotional programs. • Proficiency with Adobe Creative Suite or comparable creative and content development tools. • Strong project management, organizational, and operational skills with attention to detail. • Experience coordinating multiple initiatives and managing deadlines across cross-functional teams. • Analytical skills and experience using data to evaluate program effectiveness and guide decision-making.

• Excellent verbal and written communication skills with demonstrated success working with internal and external stakeholders.

Number of Days in Office: 3

#LI-Hybrid #LI-Associate #LI-PM1

Compensation  Pay Range:$64,000-$95,000 The annual salary listed above is the expected offering for this position. An employee’s actual annual salary will be based on but not limited to: location, relevant experience/level and skillset, while balancing internal Conagra employees’ equity. Conagra Brands will comply with applicable law regarding minimum salaries for exempt employees.

Our Benefits

We care about your total well-being and will support you with the following, subject to your location and role: • Health: Comprehensive healthcare plans, wellness incentive program, mental wellbeing support and fitness reimbursement

• Wealth: Great pay, bonus incentive opportunity, matching 401(k) and stock purchase plan

• Growth: Career development opportunities, employee resource groups, on-demand learning and tuition reimbursement

• Balance: Paid-time off, parental leave, flexible work-schedules (subject to your location and role) and volunteer opportunities

Our Company

At Conagra Brands, we have a rich heritage of making great food. We aspire to have the most impactful, energized and inclusive culture in food. As a member of our 18,000+ person team across 40+ locations, you are empowered to reach your potential, make an impact and own your career. We're in the business of building champions – within our people and our iconic brands like Birds Eye®, Slim Jim® and Reddi-Wip®.

Our focus on innovation extends beyond making great food, it also reflects our commitment to embracing new solutions that positively impact our team, the communities we serve and the health of our planet. Foodies Welcome.

Conagra Brands is an equal opportunity employer and considers qualified applicants for employment without regard to sex, race, color, religion, ethnic or national origin, gender, sexual orientation, gender identity or expression, age, pregnancy, leave status, disability, veteran status, genetic information and/or any other characteristic or status protected by national, federal, state or local law. Reasonable accommodation may be made upon request.

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