Managing Director, Head of Paid Social

About this role

WHO WE ARE

Crossmedia is the global media independent. We’re committed to doing media and business the right way, guided by the principles of TRUST, REASON and the Pursuit of HAPPINESS. Crossmedia US was founded in NY in 2000 and is one of the largest minority-owned full-service media planning & buying agencies in the nation. We are 500+ Crossmedians worldwide with big ambitions to continue to grow with soul.

We focus on what media agencies should do: create innovative connections between brands and people regardless of channel or budget. And we do it in an honest way. We are and always have been a values-based organization. We earn our clients TRUST by ensuring media transparency in our business model and objectivity in decision-making. We apply REASON & logic to finding solutions to our clients' greatest business challenges. The Pursuit of HAPPINESS matters to us. Big time. We invest in each colleagues’ professional & personal wellbeing and growth. It’s why we have countless initiatives, clubs & cultural events dedicated to our people and why we have been the top ranked media agency named to Ad Age’s Best Places to Work for the past seven years in a row.

We have offices in the US, London and Germany. Our client roster includes U.S. Bank, Invesco, Newell Brands, NASCAR, Planet Fitness, American Cancer Society, Ricola, Herschend Family Entertainment, Zalando, Edible Arrangements, Citizens Bank, and more.

Paid social is evolving rapidly, creating new opportunities for brands to connect with audiences, drive performance, and build meaningful business results. We are looking for a senior leader who brings deep expertise in the discipline and a clear vision for where it is headed.

Reporting to the Executive Director, Integrated Investment, the Managing Director, Head of Social will serve as Crossmedia’s senior paid social expert and strategic leader. This role is responsible for advancing the agency’s paid social capabilities across strategy, audience development, platform innovation, activation, optimization, measurement, and emerging opportunities.

We are looking for a leader who brings more than platform expertise. You understand how to translate changing consumer behavior, platform capabilities, data, and creative into sophisticated media strategies that deliver measurable business impact. You bring a strong point of view, challenge conventional thinking, and know how to turn complexity into clear, actionable direction for clients and teams.

You’ll lead the strategic vision for paid social across the agency and work directly with senior clients to solve complex business challenges. You’ll guide and develop our social team and partner across Planning, Analytics, Paid Search, Programmatic, and Integrated Investment to ensure social plays a meaningful role within broader media strategies.

You’ll also help shape the continued evolution of CrossSocial, connecting paid social with creators, content, influencer, and experiential capabilities where they create greater strategic value and impact.

This is an opportunity to have a meaningful influence on the future of paid social at Crossmedia—shaping our capabilities, developing talent, elevating client thinking, and helping define how we continue to lead in an increasingly dynamic social landscape.

YOUR OBJECTIVES

You will set the strategic direction for Crossmedia’s paid social practice, raising the standard for how we approach social strategy, planning, activation, optimization, and measurement.

As a trusted advisor to senior clients, you’ll bring clarity and perspective to an increasingly complex social ecosystem. You’ll connect business challenges with audience insights, platform capabilities, and performance data to develop strategies that are both innovative and grounded in measurable outcomes.

You’ll lead and develop a high-performing team of approximately 25+ people creating an environment that values curiosity, strong thinking, collaboration, and continuous improvement. You’ll establish clear standards for excellence while helping the team build the skills and confidence needed to navigate an evolving marketplace.

You’ll also contribute to the continued evolution of CrossSocial, identifying opportunities to connect paid social with complementary capabilities such as creators, influencers, content, and experiential in ways that strengthen the strategy and create greater value for clients.

KEY RESPONSIBILITIES

Paid Social Expertise

• Serve as Crossmedia’s senior subject-matter expert in paid social, providing strategic leadership across clients, teams, and the broader agency.

• Set the strategic vision and standards for paid social across planning, activation, optimization, testing, measurement, and performance.

• Develop sophisticated, audience-first strategies that connect business objectives, consumer behavior, media investment, creative, and platform capabilities.

• Establish best practices for campaign architecture, audience strategy, experimentation, optimization, and measurement.

• Evaluate emerging platforms, formats, technologies, and capabilities and translate relevant opportunities into actionable client strategies.

• Bring a well-informed point of view on the evolving social landscape and help clients and internal teams navigate change with confidence.

• Partner with Analytics, Planning, Creative, and Investment teams to ensure paid social strategies are integrated, data-informed, and connected to broader business outcomes.

Client & Strategic Leadership

• Build and sustain trusted relationships with senior client stakeholders, serving as a strategic advisor on social and broader media opportunities.

• Translate complex business challenges into clear, differentiated, and measurable paid social strategies.

• Lead senior-level strategy discussions, planning sessions, presentations, and business reviews.

• Bring proactive thinking and new perspectives to client relationships, identifying opportunities to

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