Manager, NA Trade Spend & Broker Governance

About this role

Since 1869, we've connected people through food they love. We’re proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell’s brand, as well as Cape Cod, Chunky, Goldfish, Kettle Brand, Lance, Late July, Pacific Foods, Pepperidge Farm, Prego, Pace, Rao’s Homemade, Snack Factory, Snyder’s of Hanover. Swanson, and V8. 

Here, you will make a difference every day. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us.

Why Campbell’s… • Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners). • Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting. • Campbell’s offers unlimited sick time along with paid time off and holiday pay. • If in WHQ – free access to the fitness center. Access to on-site day care (operated by Bright Horizons) and company store. • Giving back to the communities where our employees work and live is very important to Campbell’s.   Our “Campbell’s Cares” program matches employee donations and/or volunteer activity up to $1,500 annually. • Campbell’s has a variety of Employee Resource Groups (ERGs) to support employees.

HOW YOU WILL MAKE HISTORY HERE… As the Manager, NA Trade Spend & Broker Governance, you will lead the operating discipline that drives broker and trade governance excellence across North America Foodservice. You will transform leadership expectations into actionable performance frameworks by establishing clear KPIs, governance routines, scorecards, training readiness programs, trade investment guardrails, and ROI standards.

In this highly visible role, you will enable Sales leadership and Field Sales teams with decision-ready analytics, broker accountability, and trade investment transparency. By ensuring broker resources and trade dollars are aligned to measurable business outcomes, you will strengthen execution, improve decision quality, and create sustainable operating rigor across the organization.

WHAT YOU WILL DO… Broker Governance • Lead the day-to-day operating discipline for the Broker Center of Excellence (COE), including scorecards, KPI visibility, performance reviews, governance routines, and action tracking.

• Develop and maintain broker KPI dashboards in partnership with broker leadership, broker analytics, and Sales Operations reporting teams.

• Manage monthly broker scorecard processes, including performance tracking versus prior year and AOP, broker rankings, leadership reporting, and follow-up actions.

• Establish and maintain governance frameworks for Broker Leadership and market visits, including standard agendas, expected outputs, action tracking, and escalation processes.

• Ensure broker execution tools, launch materials, new item information, and selling resources remain current, accessible, and effectively communicated through broker network  and related channels.

• Oversee broker training readiness by maintaining training materials in broker training modules, tracking completion where applicable, and refreshing learning paths as priorities evolve.

• Support broker client meetings through agenda development, presentation creation, pre-read coordination, and follow-up tracking.

• Lead foodshow governance processes, including event expectations, allowance guidance, sample management, compliance monitoring, and post-event reviews.

• Coordinate utilization of broker resources, including Analytics, Marketing, Support Services, culinary resources, administrative support, show support, rebate tracking, and promotional support activities.

• Facilitate broker-related culinary engagements and ideation sessions while ensuring clear deliverables and follow-through.

Trade Governance • Manage the NAFS trade governance framework, including operator and distributor guardrails, approval workflows, ROI standards, compliance requirements, and post-event reviews.

• Partner with Finance to enhance trade investment tools, approval criteria, P&L visibility, and ROI measurement capabilities.

• Develop processes that connect contracts, funding, approvals, spend, and performance to improve trade investment visibility and decision-making.

• Support tracking and reporting for SG&A, travel, samples, equipment, marketing investments, giveaways, e-store maintenance, and broker-support expenditures.

• Collaborate with Sales Operations reporting teams to develop trade spend and ROI dashboards, including opportunities for system integration and automation.

• Deliver trade ROI insights, broker analytics, and financial reporting to Sales, Distributor Execution, Finance, and Sales Operations leadership.

Key Business Deliverables • Monthly broker KPI dashboards and scorecards with actionable performance insights.

• Broker governance operating calendars, governance routines, and COE playbooks.

• Broker resource repositories, training readiness programs, and foodshow governance packages.

• Annual trade investment governance frameworks and approval standards.

• Trade spend visibility roadmaps, ROI scorecards, and post-event performance analysis.

• Budget visibility reporting across SG&A, travel, samples, equipment, marketing investments, and broker support expenditures.

• Support for trade compliance, audit readiness, deduction management, and Finance-facing reporting processes.

WHO YOU WILL WORK WITH… You will partner closely with: • North America Foodservice Sales Leadership

• Field Sales and Regional Business Managers (RBMs)

• Broker Leadership and broker Partners

• Finance

• Sales Operations

• broker Analytics

• broker Marketing

• Culinary Teams

• Quality Assurance

• Distributor Execution Leadership

• Cross-functional Commercial Operations stakeholders

This role serves as a critical connector across functions, ensuring governance, analytics, and enablement

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