Manager, Marketing Technology & Enablement

About this role

At Expedia Group, we help travelers explore the world, one journey at a time. As a global travel company powered by passionate people, trusted partnerships, and leading technology, we connect travelers, partners, and advertisers through our consumer brands, B2B network, and travel advertising business.

Here, you'll do meaningful work that helps millions of people discover, book, and experience travel with more ease, confidence, and joy. Our five Behaviors-Traveler First, Think Big, Operate with Excellence, Ownership Mindset, and Succeed Together-help foster a supportive environment where people can grow their careers and have the flexibility, benefits, and support to do their best work. Join us and build for travelers everywhere.

Manager, Marketing Technology & Enablement  

Introduction to the Team Travel Partnerships and Advertising helps partners, including hotels, vacation rentals, airlines, destination marketing organizations (DMOs) and more, deliver excellent traveler and B2B experiences. We drive growth for our partners and the Expedia Group marketplace through competitive supply and our leading advertising and travel media network.

Make An Impact! We're   looking for a Manager, Marketing Technology & Enablement to join the Martech Platform & Enablement team and own the operational layer that allows teams to use the platform consistently and effectively.   You'll   drive the expansion of our marketing channel capabilities, own global standards and templates, serve as the central enablement leader for our SFMC migration, and own the   efficiency   improvement s   of production processes .   This role combines strategic channel planning, operational process design, standards ownership,   and hands-on enablement to ensure our marketing technology stack scales effectively   for the future.  

In This Role You Will:

Standards, Patterns, and Templates  

• Own and   maintain   global naming standards, program structures, folder hierarchies, and asset organization patterns for   all marketing channels.  

• Develop and   maintain   a library of modular, reusable assets including journey blueprints, automation workflows, data filters, and content blocks; partner   with design and development to build standardized email templates .  

• Create and enfo rce   scalable processes and   blueprints   to enable efficient execution including   QA checklists, testing protocols, launch readiness checklists, and quality standards for campaign launches and automation workflows.  

• Partner w ith   stakeholder s   to evolve standards based on real-world usage and feedback, balancing flexibility with governance; regularly review adoption and friction points, t o   refine the operating model .  

Training & Enablement  

• Serve as the central owner for all Marketing Operations training and e nablement on   all Marketing Operations owned channels .  

• Create comprehensive enablement materials incl uding   migration training,   how-to guides, quick-reference documentation,   and   troubleshooting resources, fo r both   standard   execution a nd new capabilities, enabling Marketing Operations teams to self-serve.  

• Own the operating model for external agency support used for   channel   productio n, including process design, handoff rules, improvement opportunities, and effectiveness of the support model.  

New Channel Strategy, Onboarding & Consulting  

• Lead the evaluation, business case development, and proof-of -concept   for new marketing channels .  

• Define reference architectures   (data flows, integrations requirements, technical architecture)   and implementation patterns for each channel, ensuring consistency and scalability across   platforms and teams .  

• Own the operational rollout strategy for new channels once technical patterns are proven, including phased implementation plans, success criteria, adoption metrics, and rollout readiness.  

• Serve as an internal consultant to teams on automation strategy and operating model design, helping them think through how to best leverage platform capabilities for their specific business needs.  

Platform Governance, Roadmap & Deliverability  

• Contribute   and communicate the Marketing Operations   martech   roadmap, including channel capabilities,   platform   feature adoption, and tool evaluations.  

• Partner with   capability teams   and Senior Manager to manage vendor relationships and contribute to RFPs for new channel tools .  

• Establish and   monitor   baseline email and channel performance metrics (open rates, engagement rates, deliverability benchmarks),   identifying   trends and improvement opportunities.  

• Define governance frameworks   for platform usage including access controls, approval workflows, and compliance requirements, suggesting needs for improvements in process and enablement.  

Experience and Qualifications:

• 6+ years of experience in marketing operations or marketing technology with a strong focus on enablement, training, or process design.  

• 4+ years of hands-on experience with Sale sforce Marketing Cloud (SFMC),   including Email Studio, Journey Builder, and multi-channel campaign orchestration.   Experience with Adobe Marketo a plus.  

• Proven   track record   designing and delivering training programs, enablement materials, and documentation for technical marketing platforms   to diverse audiences (technical vs not) .  

• Experience evaluating and implementing new marketing channels (SMS, push, in-app, social, etc.) including vendor selection, POC execution, and rollout planning.  

• Experience creating templates, standards, and governance frameworks that balance consistency with flexibility across multiple teams   while factoring in improvement to operational efficiency and team effectiveness.  

• Technical curiosity and ability to learn   new marketing   technologies quickly; comfort working alongside technical teams even if not writing code.   Familiarity with   AMPscri

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