Manager - Marketing Analytics

About this role

Holman is a family-owned, global automotive services organization anchored by our deeply rooted core values and principles that have enabled us to continue Driving What’s Right throughout the last century. Our teams deliver the Holman Experience by treating our customers and each other as we would like to be treated, and creating positive, rewarding relationships all around.

The automotive markets Holman serves include fleet management and leasing; vehicle fabrication and upfitting; component manufacturing and productivity solutions; powertrain distribution and logistics services; commercial and personal insurance and risk management; and retail automotive sales as one of the largest privately owned dealership groups in the United States.

Principal Purpose of Position: • Lead the enterprise Marketing Analytics function responsible for delivering data-driven insights that inform strategic decision-making across Holman’s retail and commercial businesses •  Oversee the design, integration, and governance of marketing data across multiple platforms (Snowflake, Power BI, Databricks) to ensure leadership has timely, accurate, and actionable visibility into performance and ROI. • Act as a strategic advisor to Marketing and Strategy leadership, translating complex analytical findings into recommendations that directly influence enterprise media investments, channel strategy, and market share growth.

• Establish processes that identify goals of digital projects upfront, establish KPIs for success, set performance benchmarks, and report back on results 

• Develop quality assurance process that reduces time to delivery and maximizes productivity of individual contributors. Support automation efforts across the marketing organization  • Study and understand industry-level trends and challenges. Incorporate macro-level factors into findings and recommendations to provide context and clarity  • Manage all workload and assign priorities using project management tool. 

• Possess a deep understanding of the Holman companies, products and solutions offered  • Deliver objective quarterly employee evaluations, conduct monthly 1:1 meetings and support individual development goals 

Education and/or Training: • Graduate degree in data science, statistics, analytics, or related field is preferred; Bachelor’s degree in a quantitative discipline with relevant experience accepted • Certifications in Power BI, Databricks, Google Analytics 4, GitHub are a plus • Proficient in Python, R, SQL, and Databricks

Relevant Work Experience: • 8+ years of progressive experience in marketing analytics or data-driven strategy, with demonstrated expertise managing large, multi-source data environments • 3+ years of experience leading cross-functional analytics or business intelligence teams supporting enterprise-level performance • Proven track record in developing data architecture, attribution methodologies, and KPI frameworks that drive measurable revenue and efficiency outcomes

Planning/Organizing/Managerial Knowledge: • Directs enterprise reporting infrastructure and oversees implementation of analytical frameworks across systems (Power BI, Databricks, Snowflake, Qlik). • Plans and prioritizes analytics roadmap initiatives that align data strategy with organizational goals, balancing innovation, scalability, and governance. • Integrates marketing performance insights across functions (Strategy, IT, Fleet, Retail Operations) to influence go-to-market planning. • Leads team and cross-departmental contributors in defining success metrics and evaluating outcomes against ROI and market share objectives. • Demonstrates enterprise-level judgment in allocating analytic resources to high-impact projects; anticipates business needs and ensures organizational readiness for emerging data capabilities. • Strong project management skills with ability to manage multiple projects with a focus on high quality, attention to detail, detailed development plans, and meeting deadlines. • Proactive and driven style; escalates and informs leaders where needed 

Communicating & Influencing Skills: • Serves as the primary analytics liaison to senior marketing and business leadership, presenting complex insights in clear, business-driven terms. Visualize outputs to enhance readability and clarity of supporting data. • Influences enterprise media strategy and budget allocation decisions through advanced performance modeling and scenario analysis. • Builds consensus across technical and non-technical audiences to drive adoption of unified KPIs and reporting standards. • Mentors and develops analysts to communicate insights that influence organizational behavior and decision quality. • Represents Marketing Analytics in cross-functional steering committees and executive reviews. • Strong interpersonal skills, interacts well with reports, colleagues and all levels of leadership with a positive, outgoing and enthusiastic attitude  • Excellent written and verbal communication abilities including comfort in public speaking (both formal/ad hoc), facilitation and demonstrating thought leadership verbally and in writing  • Comfortable with delivering candid, constructive feedback and direct communication styles 

Outputs: • Deliver enterprise marketing performance, channel performance, and ROAS dashboards providing unified visibility into spend efficiency and market share trends • Ensure integrity and governance of marketing data pipelines across reporting infrastructure • Translate complex analytical findings into strategic recommendations that inform media investment and cross-channel optimization • Lead and mentor the analytics team to execute high-impact analyses and build scalable data models supporting organizational growth • Serve as enterprise owner for marketing data vendors and ensure seamless integration of external data sources into Holman’s analytics ecosystem • Continuously evolve analytics methodologies to advance attribution, forecasting

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