Manager, Healthcare Social & Influencer Strategy, DIG, Ruder Finn

About this role

Ruder Finn is one of the world's largest independent global communications and integrated marketing agencies, recognized for bold ideas, strategic thinking, and a culture that continually pushes   what's   next. The agency continues to earn recognition for its industry leadership, creativity, and growth, including being named Large Agency of the Year at the 2026 PRWeek U.S. Awards and one of PRWeek's Best Places to Work.  

Ruder Finn is seeking an experienced Manager,   Healthcare   Social & Influencer   Strategy to join our growing Digital   Health   practice. In this role, you will help develop   unbranded and branded   influencer strategies and creator-led programs for healthcare and pharmaceutical clients. You will support influencer campaign planning, creator identification, content development, and execution across a variety of client accounts.  

The ideal candidate brings a strong digital skillset, a sharp understanding of the creator landscape, and proven experience developing influencer programs that connect   health care   brand   objectives   with authentic, engaging content. This role requires someone who can think strategically, identify the right creator partners,   manage appropriate issues vetting of potential partners,   guid e branded and unbranded   influencer content   in a compliant manner , analyze performance, and collaborate closely with clients and cross-functional teams to deliver high-impact programs.  

As a   Manager   you will work directly with   cross-functional internal teams,   clients, partners, creators, vendors, and practice groups. This role offers meaningful opportunities for growth, allowing you to apply your creativity, strategic thinking, and influencer marketing   expertise   across key areas of the business.  

If   you’re   passionate about healthcare, energized by complex challenges, and excited to build campaigns that make an impact, this could be the perfect role for you .    

Key Responsibilities  

• Develop influencer strategies and creator-led programs for healthcare and pharmaceutical brands, integrating organic, paid, and earned tactics supported by data-driven insights  

• Serve as an influencer and creator strategy lead across client accounts, developing recommendations that align   to   audience   behavior, campaign   objectives , platform best practices, and brand goals  

• Lead influencer campaign planning and execution, including creator identification,   issues   vetting, briefing, contracting support, content development, approvals, posting coordination, and performance reporting  

• Guide the development   of   branded and unbranded   influencer-first content, including creator briefs, messaging guidance, platform-native concepts, content guardrails, and recommendations tailored to audience behavior and channel best practices  

• Bring an understanding of the regulatory landscape to create compliant, yet innovative, content   

• Partner with   account leads,   creative, paid media, analytics, social strategy, and healthcare communications team   member s to ensure influencer programs are integrated across broader digital and communications campaigns  

• Serve as a client contact and influencer strategy expert, helping clients strengthen their understanding of creator trends, platform dynamics, influencer best practices, and digital opportunities  

• Support influencer talent relationships, including communication with creators, agents, managers, and external vendors to ensure smooth execution and high-quality deliverables  

• Support the operational performance of accounts, ensuring high-quality work, adherence to deadlines, budget tracking, and thoughtful campaign management  

• Deliver superior client service by aligning influencer and digital   objectives   with senior management direction, providing clear updates on project timelines, and ensuring seamless coordination across internal teams and external stakeholders  

• Mentor and develop junior team members, fostering   expertise   in influencer strategy, creator research, content review, platform trends, and integrated digital campaign execution  

• Review and analyze influencer and campaign performance to develop client-facing reports,   identify   actionable insights, and recommend optimizations that enhance content effectiveness, audience engagement, client reputation, and strategic impact  

• Partner with external vendors, when needed, to support influencer identification, creator management, paid amplification, digital reputation management, issues response, and crisis communications strategies  

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Qualifications  

• A minimum of   2 + years of experience in influencer marketing, creator strategy, social media, digital, or content strategy, with experience in healthcare or pharmaceutical communications preferred  

• Bachelor's degree in communications, public relations, marketing, or a related field preferred  

• Demonstrated experience developing and executing influencer or creator-led campaigns, including creator identification, vetting, briefing, content review, approvals, and performance reporting  

• Strong understanding of the influencer and creator landscape, including platform trends, creator partnerships, audience behavior, disclosure requirements, and content best practices  

• Experience working with creators, talent managers, agents, influencer platforms, or external vendors to support campaign execution  

• Strong passion for influencer marketing, social media, digital storytelling, and creator-led content, with the curiosity to   identify   and apply emerging platform trends, formats, and best practices  

• Expertise   in influencer strategy, social-first content development, social listening, data analysis, insights reporting, and performance optimization  

• Paid social or paid amplification experience preferred, including familiarity with boosting creator content, paid content recommendations, and performance considerations

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