Manager, Growth and Segment Marketing

About this role

Job Classification: Marketing & Communications - Marketing

Prudential’s marketing organization is going through an unprecedented change with a focus on value creation for our businesses. To do so, prioritizing performance is at the heart of everything we do. And our ambition will be achieved by building a team of outcome-driven experts who are obsessed with identifying and delivering ways to drive growth. Therefore, we are seeking a highly motivated manager to help support the Growth & Segment Marketing team and advance our goals.

Work Arrangement / Location This role operates in a hybrid environment designed to balance in‑person collaboration with flexibility. The team typically works from the Newark, NJ office [3 days per week] , with remote work supported based on business and role needs. 

Why This Role Matters:  As part of the newly created function, this role will support the Growth & Segment Marketing team in developing and operationalizing holistic, performance-driven, digital-first strategies to help achieve growth targets across business units. This role will help quarterback all growth and segment efforts by partnering closely with cross-functional marketing partners to translate business and marketing objectives into coordinated omni-channel marketing plans that leverage data, customer insights and channel expertise.   The ideal candidate is a digitally fluent growth marketer with 5–8 years of experience, strong project management skills, a track record of supporting performance-driven marketing programs and a passion for identifying practical, innovative ways to help drive business growth.

What You Will Do: • Translate business unit priorities into omni-channel growth plans and campaigns that deliver against business objectives and measurable value. • Own growth and segment audiences, provide end-to-end campaign oversight and help define which opportunities should be prioritized as growth areas. • Connect strategy to execution by coordinating across channels, technology and partner teams to support audience-first journeys that drive new sales, engagement and cross-sell opportunities. • Use insights and data to help inform customer journeys, audience strategies and test-and-learn   roadmaps, translating recommendations into actionable experiments. • Partner with Marketing Analytics to track, measure and socialize performance results, helping   identify opportunities to optimize growth plans against financial and business targets. • Partner with Product Marketing to understand how to embed product marketing needs into audience-led journeys. • Apply digital marketing knowledge to support recommendations on channel mix, campaign sequencing and activation priorities. • Serve as a day-to-day coordination partner across marketing, functional and channel leads   to drive prioritization, alignment and momentum across key growth initiatives. • Partner with other functional teams to help ensure campaigns are connected and optimized throughout the funnel. • Coordinate with external agency partners and internal teams to help execute content, creative and experiences that   deliver on defined objectives. • Help prepare leadership-ready updates, recaps and materials that clarify progress, risks, decisions and next steps across growth efforts.

What You Will Bring: • 5–8 years of experience supporting omni-channel B2C and/or B2B growth programs that provide measurable impact for the business. • Experience developing end-to-end lifecycle journeys and managing the audiences that move through them. • Experience supporting lead generation and/or ABM campaigns that generate MQLs and SQLs. • Working knowledge of how to maximize the performance and effectiveness of email,   web, digital advertising and other digital channels. • Ability to interpret customer data and insights and transl ate them into clear recommendations   and action plans that support value creation and tell a story • Familiarity with using marketing automation, personalization, analytics platforms and tools to create and manage campaigns and journeys. Adobe Cloud experience a plus. • Strong business acumen and comfort helping build business cases and communicate the   value of marketing to stakeholders. • An experimentation mindset that thrives in a test and learn environment. • Strong EQ and ability to build relationships, influence through collaboration and help stakeholders   align around outcome-oriented initiatives. • Experience coordinating with external agencies and partners to support strong creative and campaign execution. • Comfortable working in complex organizations with multiple stakeholders and able to drive progress outcomes regardless of hierarchy or reporting structure. • Self-starter, highly organized and able to manage multiple workstreams independently while knowing when to escalate. • Outstanding communications skills and an ability to collaborate with various stakeholders   within marketing and business teams.

What we offer you:

Prudential is required by state specific laws to include the salary range for this role when hiring a resident in applicable locations. The salary range for this role is from $114,500.00 to $188,900.00. Specific pricing for the role may vary within the above range based on many factors including geographic location, candidate experience, and skills. • Market competitive base salaries, with a yearly bonus potential at every level.  • Medical, dental, vision, life insurance, disability insurance, Paid Time Off (PTO), and leave of absences, such as parental and military leave.  • 401(k) plan with company match (up to 4%).  • Company-funded pension plan.  • Wellness Programs including up to $1,600 a year for reimbursement of items purchased to support personal wellbeing needs.  • Work/Life Resources to help support topics such as parenting, housing, senior care, finances, pets, legal matters, education, emotional and mental health, and career development.   • Education Benefit to h

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