Manager, Global Social Media Creative

About this role

Be part of an iconic story.

At Calvin Klein, we believe in fostering an inclusive and collaborative culture by celebrating different perspectives, backgrounds and beliefs to truly connect with our associates and consumers. Join us and have a meaningful impact on the world – and – endless opportunities to design your future. Immerse yourself in Calvin Klein here! ( YouTube , Instagram , TikTok )

POSITION SUMMARY:  Reporting into the Global Social Media team in the Brand Image department, the Manager, Global Social Media Creative position within the CALVIN KLEIN CMO Group will oversee the Creative development, execution and optimization of social-first creative assets, in alignment with the overarching brand creative guidelines and seasonal direction.

This role requires a deep knowledge of current social media best-practices, trends, and platforms, as well understanding of style and fashion-focused visual storytelling and formats.

PRIMARY RESPONSIBILITIES/ACCOUNTABILITIES OF THE JOB: 

• Oversee full development of social-first creative programming inclusive of developing creative pitches, treatments and talent briefs, determining content crews, on-set creative direction, post-production oversight, rollout development, and asset QA

• Execute real-time design and production of social-first assets by channel – including but not limited to video, static images, graphic treatments, etc.

• Be on-set for Social Creative campaigns and initiatives, supporting Director, Social Creative as well as leading select photo and video shoots

• Prepare and manage retouching and other production needs on projects

• Partner closely with Social Media Strategy team to lead, develop, and execute smart, unexpected creative content, series and storytelling in alignment with brand identity aesthetics to meet department objectives and KPIs, deployed across all Global social media channels

• Collaborate with Social Media Strategy team to brainstorm campaign and always-on content strategies, tailored to the editorial calendar and emerging best-practices

• Continuously develop knowledge regarding new design trends, innovation in the creative and social media fields, and technology and pitch new ideas based on cultural trends and past content KPI impact

• Participate in internal meetings as well as interact with external vendors, inclusive of agencies, content crews, and post-production vendors

• Work closely with, communicate and present creative with all key stakeholders, inclusive of Senior Leadership

• Partner cross-functionally with the Global Integrated Marketing, PR, E-Comm, Fashion Office, and Production teams to plan, brief, communicate and adjust social media content

QUALIFICATIONS & EXPERIENCE:

Experience:   5-7 years of social media content creation experience, in house or at an agency. Fashion, beauty and lifestyle experience required.

                                                    Education:   Bachelor’s Degree Required

Skills:  • Superior understanding of the history of Calvin Klein Advertising and the current Brand platform

• Exceptionally skilled at storytelling through short and longform video formats, image curation, visual storytelling, typography, layout, form and color

• In-depth knowledge of Adobe Creative Suite

• On-set and live event art director experience required

• Comfortable and confident directing and interviewing high profile-talent

• Well-rounded video and design experience across all social media channels

• Keen sense for color, layout, form, imagery, typography, and composition

• Obsessed with the ever-changing landscape of Social Media and internet culture at large

• Deep knowledge and ability to keep up to speed on all critical Global and Regional Social Media platforms

• Stays on top of Social Creative trends – out-of-the-box executions, trending talent, and innovative creative partners (photographers, videographers, animators, CGI artists, etc)

• Thrives working at speed of social and pop culture — works nimbly, quickly, resourcefully, and collaboratively. 

• A self-starter and proactive

• Highly creative and positive with a can-do spirit

• A good listener, having the ability to influence others

• Must be comfortable working select evenings after-hours and weekends, as determined by the marketing and cultural calendar

Internal:    Social Media Marketing and Creative teams            External: Agency partners, freelance creatives, video editors

SUPERVISORY RESPONSIBILITIES:

Direct:  N/A               Indirect: N/A

BUDGETARY RESPONSIBILITIES: Awareness of budget (if applicable) for any given project and ability to create within those parameters if needed.

DECISION MAKING: Will be responsible for decision making around social media content and strategies

RESOURCEFULNESS/CREATIVITY: This role must be fast-thinking and highly creative in executing Creative solutions in relation to social media marketing initiatives including designing content, strategy, and production needs.

ENVIRONMENT: Fast paced, deadline driven work environment.

Pay Range:$104,500---$141,200

PVH currently provides base salary ranges for all positions-on job advertisements-in the United States based on local requirements. These ranges are based on what PVH reasonably believes that it will pay an associate for their base salary for said position at the time of the posting. Individual compensation will ultimately be determined based on a variety of relevant factors including but-not limited to qualifications, geographic location and other relevant skills. PVH is committed to providing a market-competitive total rewards package to eligible associates, which includes diverse and robust health and insurance benefits to meet the varied needs of our associates and an above-market 401(k) contribution to help our associates save for retirement. We also offer career growth opportunities, empowering our associates to design their future at PVH.

Additional Compensation: This role is

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