Manager - Global Performance Marketing Technology

About this role

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 115,000 colleagues serve people in more than 160 countries. JOB DESCRIPTION:

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and your family, be your true self, and live a full life. You’ll also have access to: • Career development with an international company where you can grow the career you dream of. • Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year. • An excellent retirement savings plan with a high employer contribution • Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree. • A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune. • A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity According to the World Health Organization, approximately 422 million people have diabetes today and by 2045 the number is projected to rise to 700 million people. The Abbott Diabetes Care FreeStyle Libre continuous glucose monitor (CGM) sensor and customer experience delivers patient-centered solutions and empathetic experiences critical to helping people with diabetes understand how to manage their disease-state and live life to the fullest. Mission of the Role Be the internal engine that connects marketing ambition with feasible, scalable, compliant, and measurable technology solutions for global Performance Marketing. This role is primarily a strategic capability leadership position focused on defining the future-state Marketing Technology landscape rather than hands-on campaign execution or platform administration. Primary Job Scope The Manager - Global Performance Marketing Technology is responsible for shaping and stewarding global Performance Marketing technology capabilities. The role connects marketing strategy with technology execution by defining capability roadmaps, aligning platform and data strategies, enabling scalable operating models, and ensuring investments are tied to measurable business outcomes. Key areas of scope include: • Strategic Partnering & Right-Hand Leadership : Act as a strategic IT partner with Global Marketing, Commercial Excellence, Digital, Data & Analytics, and IT leadership teams to shape the future of Abbott's global performance marketing capabilities, supporting executive briefings, decision preparation, roadmap discussions, and follow-through.   • Driving Marketing Capability Transformation: Co-create and articulate capability roadmaps for performance marketing, media activation, campaign operations, audience management, personalization, analytics, experimentation, and marketing technology enablement.   • Evolution through AI Strategy: Lead the evaluation and adoption of AI-enabled marketing capabilities, including agentic workflows, audience intelligence, campaign orchestration, measurement modernization, and personalization at scale. • Marketing Technology Enablement: Partner with stakeholders across global, regional, and country organizations supporting performance marketing capabilities deployed across dozens of markets worldwide to improve marketing effectiveness, operational efficiency, and customer engagement. • Business Strategy to Capability Execution: Translate business ambition into structured capability strategies, value cases, sequencing plans, and technology investment priorities.   • Data Activation & Measurement: Support capabilities that enable audience strategy, consent-aware data use, tagging, attribution, analytics, dashboards, and closed-loop performance insights. • Business Process & Requirements Analysis: Proactively analyze marketing workflows and translate business needs into clear requirements, capability roadmaps, and technology outcomes. • Technology Governance & Capability Stewardship: Define standards, KPIs, governance models, and scalable architectural patterns that ensure Performance Marketing technologies remain secure, compliant, globally reusable, and aligned to enterprise strategy.  

What You’ll Do: • Technology Strategy & Enablement: Provide strategic guidance to Marketing and Digital teams on how technology can enhance global Performance Marketing capabilities and co-create roadmaps anchored in measurable value. • Application & Platform Management: Oversee and continuously improve the business use of marketing technology platforms, personalization and media activation tools, campaign operations capabilities, analytics solutions, and related integrations. • Marketing Data & Measurement Enablement: Partner with analytics, data, privacy, and platform teams to enable reliable measurement, reporting, audience activation, tagging strategy, and optimization capabilities. • Innovation & Change Leadership: Champion innovation, simplification, standardization, and responsible experimentation across the performance marketing technology landscape. • Solution Feasibility & Architecture Alignment: Recommend solutions aligned to business strategy and enterprise architecture; translate marketing requirements into feasible designs with integration and compliance awareness. • Collaborative Portfolio Management: Partner with PMO, Finance, Marketing, Digital, Data, and regional stakeholders to manage portfolio scope, capacity, risks, value, and sequencing. • Cross-Functional & Regional Collaboration: Orchestrate alignment across Performance Marketing, Customer Experience, eCommerce, CRM, Data / Analyt

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