Manager, Digital Marketing

About this role

At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses: 

• Curiosity : We do our best work when we’re immersing ourselves in culture and breaking through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation, and innovation is the key to our future. 

• Collaboration : Making music and bringing it to the world is all about the power of originality amplified by teamwork. A great idea, like a great song, travels globally. We ignite passions and build connections across our diverse community of artists, songwriters, partners, and fans.

• Commitment : We pursue excellence for our team and our talent. Everything in music starts with a leap into the unknown, and we’re committed to keeping the faith, acting with integrity, and delivering on our promises.

WMG is home to a wide range of artists, musicians, and songwriters that fuel our success. That is why we are committed to creating a work environment that actively values, appreciates, and respects everyone.  We encourage applications from people with a wide variety of backgrounds and experiences.

Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent.   A little bit about our team:  Homemade / WMX is Warner Music Group’s merchandise and e-commerce services division, focused on helping artists connect with fans through merchandise, physical music, touring, vip ticketing, retail, licensing and direct-to-consumer experiences.

We work at the intersection of creativity and commerce, partnering with artists, managers, and label teams to build thoughtful, high-quality products and experiences that fans care about, and marketing them to drive revenue and add value to our clients business. From artist stores and limited-edition vinyl to tour merchandise and global retail programs, we treat merch and physical products as meaningful extensions of an artist’s creative vision.

Homemade / WMX combines the global scale of Warner Music Group with an entrepreneurial, hands-on approach. We value collaboration, ownership, and curiosity, and we’re building a forward-thinking team that’s excited to evolve how artists reach and engage their audiences.

Your Role: • The Manager, Digital Marketing is responsible for developing and executing CRM, fan engagement, and digital growth initiatives that drive merchandise revenue, increase fan lifetime value, and strengthen direct-to-consumer relationships across artists. This role sits at the intersection of growth marketing, fan experience, and CRM operations, helping evolve merch marketing from campaign-based execution into a scalable lifecycle marketing program.

• Merch Revenue and Fan Growth

• Support and execute digital growth strategies for merch with a focus on revenue generation, repeat purchase behavior, and fan retention.

• Develop and execute merch-focused digital growth initiatives that drive conversion and repeat purchasing.

• Manage and optimize fan lifecycle programs from acquisition through repeat purchase.

• Lead segmentation, personalization, and lifecycle optimization efforts across digital channels.

• Analyze campaign performance and identify opportunities to improve conversion, retention, and revenue outcomes.

Campaign Ideation and Fan Experience Design • Conceptualize merch campaign mechanics, fan incentives, and engagement initiatives.

• Design loyalty programs, anniversary activations, and surprise-and-delight experiences.

• Contribute to the development of scalable campaign frameworks across artists.

• Partner with creative teams to align fan experience with performance objectives.

• Apply fan insights and behavioral data to improve campaign effectiveness and engagement.

CRM Operations and Fan Technology Optimization • Support the evaluation, implementation, and optimization of CRM and fan engagement technologies.

• Act as a key CRM platform administrator and subject matter expert.

• Help configure, optimize, and maintain systems supporting fan acquisition and lifecycle marketing.

• Assist in the evaluation and implementation of emerging fan engagement technologies.

• Build internal knowledge and best practices across CRM and fan engagement platforms.

• Collaborate with label marketing and global marketing teams to ensure alignment across campaigns.

Cross-Functional Impact • Collaborate closely with merchandising, label marketing, creative, e-commerce, and operations teams.

• Share fan insights and performance learnings that can support broader artist marketing initiatives.

About You • 3–5 years of experience in CRM, digital marketing, growth marketing, e-commerce marketing, or fan engagement.

• Experience supporting revenue growth through CRM, lifecycle marketing, email marketing, and fan engagement initiatives.

• Experience working with artist management companies, labels, or entertainment brands.

• Hands-on experience with platforms such as Klaviyo, Laylo, Cobrand, and related fan engagement tools.

• Demonstrated ability to quickly learn and adopt new marketing technologies and platforms.

• Strong understanding of fan psychology, loyalty mechanics, and lifecycle marketing.

• Highly analytical with a creative, growth-oriented mindset.

We’d love it if you also had • Knowledge of CRM and fan data tools including Cobrand, Laylo, and Klaviyo.

• Familiarity with Google Analytics and basic paid social campaign execution.

• Experience with creative tools such as Figma, Canva, Adobe Photoshop, or similar.

As the home to 10K Projects, Asylum, Atlantic Music Group, East West, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records,

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