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Manager, Customer Experience - Aftersales
Mitsubishimotorsna
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About this role
Join the Mitsubishi Motors North America (MMNA) Team!
At Mitsubishi Motors NA, we are driving innovation, quality, and excellence in the automotive industry. Our commitment to delivering cutting-edge vehicles goes hand in hand with our dedication to fostering a dynamic and inclusive work environment.
Our team members are the driving force behind our success, and we believe in empowering individuals to contribute their unique skills and perspectives. We are a collaborative and forward-thinking team that values diversity, creativity, and continuous improvement.
At MMNA, your career is not just a job but a journey of growth. Benefit from ongoing employee development programs, contribute to our impactful Community Relations initiatives, and enjoy a range of employee benefits that make your experience with us exceptional.
Be part of a company proud of its heritage and excited about the future where together, we shape the future of mobility and drive success in every mile.
Summary of Role:
Mitsubishi Motors North America, Inc. (MMNA) is well on the path of its long term Momentum 2030 plan – and at the heart of Momentum 2030 is a modernized retail model that puts the customer journey and experience front and center. As part of MMNA’s transformation, the Customer Experience Department has recently become a wholly independent department, but one that is responsible for connecting Sales, Aftersales, and all other points on the customer journey.
As a customer-centric brand that puts the customer’s entire lifestyle in mind, we believe that each step of the journey is critical. The ownership portion of the journey, which can last for many years, has the most opportunities for interactions and touchpoints with the customer, and in turn to earn their trust and loyalty. With that framework in mind, the Customer Experience Department is looking for a Manager, Customer Experience – Aftersales to elevate and enhance the customer experience throughout the Aftersales side of our business, working cross-functionally with internal teams, and with our dealer partners throughout the country.
As the Manager, Customer Experience – Aftersales, you will be a key leader in driving measurable, sustainable improvements in the customer experience, partnering with internal teams, external partners, and our independent dealer network. While this role is highly data-driven, you will also rely on your experience and knowledge of what is truly important to customers to enhance their experience. Leveraging internal and external sources of information and feedback, as well as dealer performance metrics, you will identify issues that impact the customer experience positively and negatively, from single dealer partners to network-wide. You will consult with members of the Aftersales team to increase their knowledge and expertise to further drive change. You will also create training programs, action plans, and devise and implement strategic initiatives, to initiate and sustain improvement and reward success.
Responsibilities:
Differentiate Mitsubishi Motors in the Service Drive
At Mitsubishi, we don’t just want to support best practices. We want to truly differentiate ourselves from other brands, treating the customer as an individual and creating a sense of loyalty and brand ambassadorship. To that end, responsibilities include:
• Leading the charge to improve and sustain a high level of customer satisfaction in the service lane, developing strategic initiatives and programs to improve service, analyzing metrics, devising improvement methodology, and accountability for our dealer partners; collaborating with the Manager – Customer Experience, Sales to ensure a holistic, seamless customer journey.
• Working with other members of management in the Aftersales Regions, Service, Warranty, Customer Connections, Dealer Development, Legal, and others to align initiatives, eliminate gaps in the customer journey, identify and report on Regional training needs, and prioritize and allocate resources.
• Developing network-wide insights both on systemic successes and systemic challenges that impact customer satisfaction both positively and negatively. Identifying target dealers and working closely with District and Region Aftersales Managers to conduct in depth assessments, identifying root causes, and creating/adjusting action plans. Additionally, working with our dealer partners where customer satisfaction is high to understand and respond to the needs of the Mitsubishi customer of today and tomorrow.
• Creating meaningful, impactful contests and award programs for customer satisfaction and training, working closely with the CX Manager for Sales to align programs where appropriate.
• Developing and implementing non-technical training for dealer partners’ parts, service and other Aftersales personnel that will have the highest impact on a superior customer experience, including selling skills, enhancing trust, increasing use of digital tools, new programs, customer touchpoints and engagements, and more. This will include web-based training, webinars, video vignettes and more.
• Finally, our Momentum 2030 plan involves the introduction of exciting new product to our vehicle lineup. With more newcomers to the brand than ever, we must ensure that we are prepared to engage and retain those customers. To that end, working cross-functionally with key stakeholders across MMNA on the introduction of new models, including new vehicle training, accessory training, dealer certification, and other areas that increase customer satisfaction is key.
Listen to the Customer
To provide the superior customer experience our customers deserve, we must move beyond survey management to intelligence utilization . In this role, you will listen – and help others learn. Responsibilities include:
• Managing and developing dealer processes to support and improve the customer journey, as indicated and measured by online reviews, CSI syndicated studie
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