Manager Brand Insights & Measurement

About this role

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 115,000 colleagues serve people in more than 160 countries. JOB DESCRIPTION: Working at Abbott At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You’ll also have access to: • Career development with an international company where you can grow the career you dream of . • Free medical coverage for employees* via the Health Investment Plan (HIP) PPO • An excellent retirement savings plan with high employer contribution • Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree. • A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune. • A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity Abbott is seeking a Brand Insights Manager to elevate how we build and measure a world-class global brand. In this role, you’ll leverage deep consumer, cultural, and market insights to shape brand strategy and connect brand performance to meaningful business outcomes.

What You’ll Work On • Lead global brand tracking programs, including awareness, consideration, trust, and reputation metrics • Define and evolve brand health KPIs and measurement frameworks aligned to long-term strategy • Analyze brand performance trends and identify key drivers of brand equity growth or decline • Design and execute strategic research (qualitative and quantitative) to uncover audience insights and whitespace opportunities • Translate insights into clear strategic recommendations and a roadmap to strengthen brand performance • Partner cross-functionally with Marketing, Communications, and Analytics to align insights with execution • Connect brand metrics to business outcomes and inform strategic decision-making • Embed insights into campaigns, messaging, and customer experiences • Deliver compelling, executive-ready storytelling that influences leadership decisions

Required Qualifications • Bachelor’s degree in Marketing, Business, Psychology, or a related field (or equivalent experience) • 7+ years of experience in brand insights, market research, or brand strategy • Proven experience leading brand tracking programs and strategic research initiatives • Deep expertise in brand equity measurement and brand health frameworks • Strong grounding in qualitative and quantitative research methodologies • Experience partnering with analytics teams to develop measurement approaches • Demonstrated ability to connect insights to business outcomes and strategy • Excellent communication and storytelling skills, with experience presenting to senior leaders • Strong cross-functional collaboration skills across marketing, communications, and digital teams

Preferred Qualifications • Experience defining or evolving global brand strategies in complex organizations • Background in healthcare, consumer health, or adjacent industries • Familiarity with advanced segmentation, U&A studies, and message testing • Experience working with brand performance dashboards and analytics outputs • Proven ability to influence senior stakeholders and drive alignment across teams • Strong curiosity about external brand trends, benchmarks, and best practices

Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives:  www.abbottbenefits.com

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

Connect with us at www.abbott.com , on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal.

The base pay for this position is $99,300.00 – $198,700.00 In specific locations, the pay range may vary from the range posted.       JOB FAMILY: Market Development and Research DIVISION: PA Public Affairs LOCATION: United States > Abbott Park : AP06D ADDITIONAL LOCATIONS: United States > Chicago : Willis Tower Building 233 S Wacker Dr. WORK SHIFT: Standard TRAVEL: Not specified MEDICAL SURVEILLANCE: Not Applicable SIGNIFICANT WORK ACTIVITIES: Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Keyboard use (greater or equal to 50% of the workday) Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.       EEO is the Law link - English: http://webstorage.abbott.com/common/External/EEO_English.pdf       EEO is the Law link - Espanol: http://webstorage.abbott.com/common/External/EEO_Spanish.pdf

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