Manager, Ad Sales Marketing

About this role

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Clear Channel Outdoor Job Summary: The Manager, Ad Sales Marketing, leads the development and execution of strategic ad sales marketing initiatives that support Clear Channel Outdoors’s National Sales organization and broader revenue objectives. This role is responsible for shaping compelling go-to-market narratives, sales enablement tools, and marketing programs that drive demand for CCO’s advertising solutions among agencies, brands, and programmatic buyers. As a key contributor within the Corporate Marketing organization, this position translates business priorities into impactful sales marketing strategies and materials that clearly articulate the value, differentiation, and performance of CCO’s media offerings. While not directly overseeing Product Marketing, this role serves as a strategic partner, ensuring product value propositions and innovations are effectively commercialized through ad sales marketing channels. The Manager collaborates cross-functionally with Sales leadership and teams across Marketing—including Creative, Product, Research & Analytics, Programmatic, and Field Marketing—to align messaging, streamline workflows, and deliver high-quality, revenue-driving solutions at both national and local levels. Reporting to the Director, Ad Sales Marketing, this role also oversees the intake, prioritization, and execution of marketing requests from the National Sales organization, ensuring timely delivery while proactively identifying opportunities to activate key business targets and accelerate revenue growth. Job Responsibilities • Develop and execute strategic ad sales marketing initiatives that drive demand for CCO’s advertising solutions across agencies, brands, and programmatic buyers. • Lead the creation of high-impact sales presentations, one-sheets, pitch narratives, event packages, and storytelling frameworks used by National and Local Sales teams. • Partner with Programmatic Sales and Digital Strategy teams to position CCO’s programmatic offerings, audience solutions, and digital capabilities in a compelling and competitive manner. • Ensure all sales marketing materials align with corporate positioning, business priorities, and revenue objectives. • Partner closely with Product Marketing to translate product innovation, functionality, and data insights into persuasive, sales-ready narratives. • Collaborate with Research & Analytics to develop marketplace insights, category intelligence, and data-driven storytelling that unlock new revenue opportunities. • Work with Regional and Field Marketing teams to develop scalable materials and programs that can be deployed effectively across national and local markets. • Drive cross-functional alignment to ensure consistency in messaging, positioning, and execution. • Serve as the strategic lead for marketing requests submitted through CCO’s “Marketing Solutions” process, overseeing intake, prioritization, and delivery. • Establish clear workflows and expectations across Creative, Communications, Product, Research, Data, and Sales stakeholders. • Ensure deliverables are aligned with revenue impact, business priorities, and quality standards. • Develop on-brand, visually compelling sales collateral supporting new business development and client retention initiatives. • Support RFP responses, category packages, sponsorship programs, and custom marketing solutions that address client objectives and marketplace opportunities. • Proactively identify opportunities to equip Sales teams with tools and narratives that drive incremental revenue. • Maintain a strong understanding of customer needs, competitive dynamics, industry trends, and technological innovation within the out-of-home and ad tech landscape. • Translate marketplace intelligence into actionable marketing strategies that differentiate CCO’s offerings. • Contribute strategic recommendations that inform new marketing initiatives and revenue-generating opportunities. • Drive process improvements that enhance efficiency and clarity across Marketing Solutions, Creative, Product, Sales, and Programmatic teams. • Maintain and evolve centralized libraries of sales materials, templates, and creative assets to ensure accessibility and consistency. • Support all other duties as assigned.

Job Qualifications

Education • BS/BA degree in Marketing, Communications, Business, or related field required. • Advanced degree a plus.

Work Experience • 5 years of experience in integrated marketing, ad sales marketing, or B2B marketing within a media, advertising, or related organization. • Demonstrated experience supporting national sales organizations or strategic marketing solutions teams. • Proven track record developing high-impact ad sales materials, client-facing solutions, and revenue-driving marketing initiatives. • Experience leading cross-functional initiatives and influencing stakeholders at multiple levels of the organization.

Skills • Deep understanding of how advertising media is planned, bought, and sold across direct and programmatic channels. • Strong strategic thinking combined with disciplined project management and creative problem-solving capabilities. • Ability to manage multiple complex initiatives in fast-paced, matrixed environments. • Advanced proficiency in Microsoft Office (Word, Excel, PowerPoint) required. • Experience with Salesforce.com and ad media databases preferred. • Familiarity with graphic design tools including Canva and/or Adobe Creative Suite (Illustrator, Photoshop, InDesign) preferred. • Working knowledge of social media platforms (LinkedIn, Instagram, Facebook, Twitter/X) helpful.

Competencies • Acting with Empathy & Compassion: Genuinely seeking to understand and respect others’ perspectives and emotions; encouraging a culture of compassion, empathy, and support within and beyond the organization. • Achievement Orientation : Focusing efforts on

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