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LN Concerts, Director of Media and Sponsorship
Live Nation Entertainment
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About this role
Job Summary: WHO ARE WE? Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 620 million tickets sold annually and approximately 10,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 50,000 events annually for nearly 7,000 artists in 40+ countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect more than 1,200 sponsors with the 145 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com .
WHO ARE YOU? Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on!
THE JOB This role will manage strategy, development, ideation, planning, and execution of media sales and across the Live Nation Urban ecosystem. In this role, you will help sponsors and clients tap into these unique connections to achieve their brand and consumer goals.
WHAT THIS ROLE WILL DO • Drive incremental revenue for Live Nation Urban, its subsidiaries, and its strategic partners • In concert with the Chief Operating Officer, LNU President, and sponsorship and media leadership team, help develop an overall sponsorship and media strategy to meet near-term targets and drive longer-term growth • Effectively pitch LNU media offerings across Digital, Social, and other platforms
• Creatively ideate to demonstrate expertise amongst media industry solutions and understanding of brand goals • Lead full sales cycle of prospecting, pitching, negotiating, and execution of media across the marketplace
• Manage sales pipeline to contribute to revenue forecasting • Work collaboratively with LNU sponsorship and media team members and festival and media partner sponsorship organizations to optimize revenue within and across events, tours, LNU Content Creator Network, and partner media platforms • Build/bring relationships across the Live Nation Media and Sponsorship organization, current and potential LNU sponsorship and media clients, partner organizations, and the targeted media, sponsorship, and data ecosystem to maximize opportunities for LNU. • Develop expertise in evolving space of influencer/creator brand marketing. • Help establish and/or refine LNU processes to drive efficiencies throughout the organization (i.e., sponsorships, media, marketing, creative, legal, sponsor activations, festival operations, finance) • Develop/evolve reporting practices to increase visibility for, and improve decision-making ability of, LNU senior management • Where possible, identify and execute opportunities for media and sponsorship to support broader LNU strategic initiatives
WHAT THIS PERSON WILL BRING • Expert knowledge of brand marketing, media tactics, terminology, and metrics • Outstanding communication skills (written, oral, and presentation), including the ability to manage multiple projects with strong attention to detail • Ability to problem solve quickly, think creatively, and conceptualize ideas for partners • Ability to build strong, lasting relationships with brand partners • Excellent digital literacy (PowerPoint, Word, Excel) • Track record of monetizing existing relationships and ability to extend existing network to drive incremental growth within media and sponsorships • Self-motivated, driven, and highly collaborative team member, willing to lead or support team initiatives as required • Able to interact positively and effectively with people across various levels and departments within the company, from corporate executives to front-line event/touring freelancers and vendors • Proven leader and contributor with excellent business acumen. Strong project management, organizational and presentation skills.
BENEFITS & PERKS Our motto is ‘Taking Care of Our Own’ through 6 pillars of benefits:
HEALTH : Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA) YOURSELF : Free concert tickets, generous paid time off including paid holidays, sick time, and personal days WEALTH : 401(k) program with company match, stock reimbursement program FAMILY : New parent programs including caregiver leave, plus fertility, adoption, foster, or surrogacy support CAREER : Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment OTHERS : Volunteer time off, crowdfunding match
EQUAL EMPLOYMENT OPPORTUNITY We aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote environments where everyone can be themselves, contribute fully, and thrive within our company and at our events. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with.
Live Nation strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or brea
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