Lifecycle Marketing Specialist (Member Retention)

About this role

About Midtown   

Midtown exists to inspire people to become their best selves through the power of movement, connection, and belonging. Founded in 1970, Midtown has grown from one tennis club in Chicago to owning and  operating  eight luxury athletic clubs across the United States and Canada.  

The Opportunity   & Your Impact  

Specialist , Lifecycle Marketing  (Member Retention) | Marketing Team  

Midtown is   seeking   a passionate and experienced Lifecycle Marketing   Specialist to join our Retention Marketing team. In this role, you will own and   optimi ze   member communications, personalized journeys, and digital experiences that strengthen engagement, improve retention, and increase member lifetime value.  

This is a highly hands-on role that requires balancing strategic ownership with det ai led execution.   You'll   partner across Club Operations, Programs, BI/Data, Rev Ops, Engineering, and Marketing to create personalized experie nces that help members feel connected, engaged, and successful throughout their Midtown journey.  

Job Overview  

• Hybrid position based in Chicago, IL, with required in-office attendance each Monday and Tuesday.    

• Full-time position supporting all Midtown club locations.    

• Periodic travel to local and out-of-state Midtown clubs   required   to build relationships, support initiatives, and better understand the member experience.  

• Participates in a shared on-call rotation supporting urgent member communications outside normal business hours as needed.  

How   You’ll   Contribute  

You will help members get more value from their Midtown membership through personalized communications, digital experiences, and lifecycle marketing strategies that drive engagement and retention.  

• Own the   channel   strategy, execution, and optimization of   member   camp ai gns and   lifecycle journeys, including onboarding, engagement, retention, and member lifetime value.  

• Build and   maintain   CRM segmentation, automated workflows, and behavior-based journeys that deliver relevant experiences across the member lifecycle.  

• Develop and execute personalized member communications across   app , push notifications, email, and in-club digital screens to drive engagement and action.  

• Analyze member engagement, retention, campaign performance, and member feedback data (including NPS and online reviews) to   identify   opportunities a nd   optimize   results.  

• Partner cross- functionally   with Operations, Programs, BI/Data, Rev Ops, Engineering, and Marketing teams to deliver effective member experiences and digital solutions.  

What   You’ll   Need to Succeed  

Required Knowledge  

• Lifecycle marketing, CRM strategy, and member engagement best practices.  

• Audience segmentation, marketing automation, and workflow design.  

• Digital analytics, testing methodologies, and performance optimization.    

• Onboarding, engagement, and retention concepts within a membership, hospitality, fitness, or wellness environment.    

• AI-enabled tools and technologies that improve marketing effectiveness, analysis, and workflow efficiency  

Essential Skills  

• Building and   optimizing   multichannel lifecycle campaigns and member journeys.    

• Advanced   HubSpot or similar CRM platform   experti se   required , including segmentation, w orkflow automation, testing,   reporting, and performance optimization.  

• Strong copywriting, editing, and edit orial judgment, with the ability to craft polished, audience-specific communications aligned to brand standards.  

• Using member data, behavioral insights, and testing to develop hypotheses, define success metrics, and   optimize   lifecycle and campaign performance.  

• Project management, prioritization, and stakeholder coordination.  

Core   Competencies  

• Ability to connect business goals to thoughtful member engagement strategies.    

• Ability to combine strategic thinking with detailed execution.    

• Ability to balance creativity with data-driven decision making.  

• Ability to manage multiple priorities without sacrificing quality or attention to detail.  

• Ability to collaborate effec tively across diverse teams and stakeholders.  

Required Experience  

• 3-5 years of lifecycle marketing, CRM, customer engagement, retention marketing, or related experience.  

• Bachelor's degree in Marketing , Communications, Business, Analytics, or related   field .    

• Hands-on ownership of campaigns, journeys, segmentation, and performance optimization.    

• Experience developing cross-channel communications across   app , push, em ai l, and other digital channels.    

• Experience with CRM, CMS, analytics, and marketing technology platforms; HubSpot and Amplitude experience strongly   preferred. Able   to quickly learn, adopt, and   leverage   new technologies   to improve marketing effectiveness.  

Across all roles, candidates must  demonstrate  alignment with Midtown’s core values:  

• Win together   

• Glass half-full  

• Passionate about helping others  

• Better than yesterday  

• Kind  

How   You’ll   Know   You’re   Successful  

Success in this role results in:  

• Increased member engagement and retention through effective lifecycle marketing strategies and campaigns.  

• On-time   delivery of personalized member experiences that drive measurable business outcomes.  

• Consistent achievement of campaign, journey, and engagement performance goals.  

• Strong partnership and collaboration across club, marketing, data, and technology teams.    

• Continuous improvement through testing, analysis, AI-enabled tools, and data-driven optimization.  

Compensation & Benefits  

Compensation Range:   $75,000-$90,000 .   The final offered salary will be based on several factors, including but not limited to the candidate's experience, skills, qualifications, and internal pay equity.    

Some of the benefits offered to eligib

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