Lead, Portfolio Marketing

About this role

Job Description We're   seeking a seasoned marketing leader to spearhead our Portfolio Marketing efforts for two of   our   major pillars : Back to School   and   Evergreen Occasions, a new strategic pillar . As the Lead, Portfolio Marketing, you will   be responsible for   developing and executing comprehensive marketing programs that   build our brands’ equity via   situational   salience, grow   topline sales   in power windows ,   improve   customer relationships, and   deliver strong   ROI. You will   manage   two   direct report s   and collaborate with multiple cross-functional teams, including B rand   Marketing, Media, Partnerships, Away   From   Home,   Sales   Operations   and external agencies.  

Key Responsibilities:  

Portfolio Campaign Development :   Craft breakthrough and   compelling   marketing campaigns that increase brand situational salience, grow   basket   size   and brand cross   purchase ,   and deliver strong ROI   using quantitative data and strategic clarity to inform creative strategy and tactical execution.   

Customer Relationship Building:  Develop   strong creative platforms that allow   for    campaign   creative customization for   priority customers, aligning   both   customer and brand strategies   enabling our   eCom   & Customer Marketing Team and   our   Sales teams to   leverage   as a   driver of growth and improve d   customer   relations .  

Topline Sales Growth:  Partner with   Brand   Marketing teams, Insights, and agency partners to create compelling marketing communications and promotions that drive sales growth   via cross purchase and bundling   during key   moments that matter , including:  

Back to School :   Lead the d evelop ment   of   our   portfolio program   t o   drive sales growth during the   most   critical   time of the year for our   kids   brands .    Tapping into some of our most iconic brands in our portfolio like   Lunchables, Kraft Mac and Cheese ,   Capri Sun and JELL- O   you’ll   have the opportunity to   bring these brands to life in a way that   seasonally   speaks to the needs of kids and parents alike!  

Evergreen Occasions :   Lead the development of   a   new   strategic pillars as we build programs to address the meal occasions that Kraft Heinz brands serve every single day .    Moments like breakfast, lunch and dinner are   central to every household and our brands play key roles across   every day   part   and   you’ll   lead the charge to build our approach.  

Cross Functional Collaboration:   

Align with key stakeholders both horizontally and vertically with leadership across Brand teams,   eCommerce & Customer Marketing , Sales Operations   and Portfolio Marketing on campaign strategy and development.  

Collaborate with Insights and Finance teams to inform consumer & customer strategy and ensure   accurate   financial forecasting.  

Provide   strategic guidance, creative   direction   and feedback to both internal and external agency partners on a regular basis.  

Partner with and manage expectations with Account Directors at external agency partners to deliver the scope of the program against key milestones.    

Requirements:  

• 8+ years of marketing experience, with a focus on   brand or   portfolio marketing and team leadership  

• Experienced in either single or multi-brand strategy & communications   

• Proven   track record   of   positively   impacting   topline sales growth, and ROI   

• Leader in   collaboration and influencing skills, with experience working with cross-functional teams ,   external   agencies   and varied stakeholders within a complex organizational matrix   

• Strong   strategic think er   with a bias to action and proactivity in   problem-solving .   

• S trong communication   and presentation skills, with the ability to articulate complex ideas and strategies to senior stakeholders  

• Recognized as strong people leader who values team and individual development  

Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz’ strategy and values.

New Hire Base Salary Range: $141,500.00 - $176,900.00

Bonus: This position is eligible for a performance-based bonus as provided by the plan terms and governing documents.

The compensation offered will take into account internal equity and may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors

Benefits: Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family’s needs. Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.

Wellbeing: We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families.

You’ll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example: • Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments

• Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training

• Emotional – Employee Assistance Program , Wellbeing Programs, Family Support Programs

• Financial – 401k, Life, Accidental Death & Dismemberment, Disability

Location(s) Chicago/Aon Center

Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.  In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact NAZTAOps

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