Lead Marketing Management -– Marketing Transformation & Operations

About this role

Lead Manager   Marketing   Transformation   &   Operations  

This position requires office presence of a minimum of 5 days per week and is only   located   in the location(s) posted. No relocation is offered.  

At AT&T, we empower leaders to drive change in a fast-evolving, connected world. Your strategic vision will help serve customers and transform lives through innovative solutions and impactful connections.  

Lead Marketing Manager – Marketing Transformation & Operations  

Join AT&T and   reimagine   the communications and technologies that connect the world. Bring your bold ideas and fearless risk-taking to redefine connectivity and transform how the world shares stories and experiences that matter. When you step into a career with AT&T, you   won’t   just imagine the future- you’ll   create it.  

About AT&T  

At AT&T   we’re   redefining the future of connectivity. At our core is passion to serve our customers with products and services that create connections, improve lives, and allow millions to share the stories and experiences that matter. Our Corporate teams are fueled by innovation and a desire to connect the world in meaningful ways. Join our team and bring your bold ideas, supporting and transforming our business across areas like marketing, finance and more.  

About the Marketing & Growth Organization  

The Marketing & Growth Organization is AT&T’s marketing engine, responsible for driving sustainable growth by deeply understanding and championing our customers, captivating them with compelling products, services, and experiences; and building a culturally relevant and beloved brand. We pride ourselves in continuously striving to embody   expertise , simplicity, and inspiration in everything we do.  

About this role  

To win in a connected,   always ‑ on   marketplace, AT&T   requires   consistent, scalable, and disciplined marketing ways of working. This role   is responsible for   defining, standardizing, and embedding   enterprise ‑ wide   marketing operating models that enable marketers to plan, execute, and   optimize   work effectively—regardless of channel, team, or business unit.  

The Lead Marketing Manager – Marketing   Transformation and   Operations   shapes and connects marketing capabilities   for the   Marketing & Growth Organization   to deliver growth.   The   role    shapes   and   delivers   change   in data,   people,   process ,   and tools   across the marketing value chain that help teams work smarter, faster, and with greater impact.  

The ideal candidate would   possess   strong business and financial acumen, with   clear   understanding of AT&T’s business priorities and budget realities. They should   be skilled at transformation enablement and adoption with the ability to influence teams to adopt new tools, workflows, and behaviors through timeline communication and change management tactics. They should also be skilled at stakeholder,   leadership   and executive communications with the   ability to influence through credible, multi-mode communications that reflect the unique needs of different audiences.   

Key Responsibilities:  

Marketing   Transformation and Capability Enablement   

• Define and   maintain   end ‑ to ‑ end   marketing operating frameworks that span planning, intake, execution, optimization, and measurement  

• Establish enterprise standards for how marketing work is planned, prioritized, governed, and delivered  

• Ensure processes are flexible enough to support diverse marketing motions while   maintaining   consistency  

• Continuously assess and evolve ways of working to keep pace with business needs and market dynamics  

• Connect   competency and   operational needs   with   technol ogical   considerations ( MarTech ,   AI,   GenAI,   etc .)  

Leadership & Stakeholder Engagement:  

• Develops and delivers   timely , credible, multi-mode   communications   that reflect the unique needs of different audiences   

• Builds shared understanding and engagement across leaders and team in service of transformation objectives   

• Build strong relationships to drive alignment, adoption, and sustained behavior change  

• Act as a change leader, balancing pragmatism with   long ‑ term   operational maturity  

  Expertise :  

• Minimum of 5 years of experience   of marketing   expertise   in a   large-scale, matrixed organization  

• Proven experience standardizing and scaling marketing processes in large, complex organizations  

• Deep understanding of marketing operating models and value chains  

• Demonstrated ability to enable teams through process clarity, governance, and change management  

• Strong data literacy with the ability to translate operational metrics into decisions  

• Experience wi th personalization and   journey based   marketing   is a plus  

Personal Disposition:  

• Strong decision making, influencing/consensus building and analytical skills  

• Strong analytical skills with the ability to interpret complex data sets and   provide   actionable insights.  

• Ability to innovate and drive a culture of continuous learning and improvement.  

• Change agent and pragmatist; able to drive positive cultural change at AT&T  

• Executive presence to inspire confidence with internal and external constituents  

• Cross functional   collaboration is   a   natural   quality ; willing to roll up their sleeves with the team  

• Detail oriented but able to understand and drive strategic visions.  

• Proactive and diligent about workflow,   priorities   and action items  

• Ability to assess risk and priorities to ensure strategic   objectives   are met.  

• Direct and candid   communication and presentation skills.  

• Confidence in presentations to senior leadership.   

• Strong thought leadership, interpersonal and communication skills  

Education & Experience:  

• Bachelor’s degree in Marketing , Business Administration, Organizational Development,   Liberal   Arts   or a rel

Similar jobs

• Marketing Operations Lead — Pylon Labs · San Francisco
• Marketing Operations Lead — Nexhealth · San Francisco, California, United States
• Marketing Operations Lead — Dandy · Remote
• Marketing Operations Lead — Factory · San Francisco, CA
• Lifecycle Marketing Operations Manager — Hippo70 · Austin, Texas, United States
• Marketing Operations — Base Power · Austin, TX
• Marketing Operations — Profound · New York, New York
• Marketing Operations — Elevenlabs · Remote