Lead Marketing & Enablement Consultant- Merchant Services

About this role

Location: 726 Exchange Street, Buffalo New York

Position Location Policy • General Location: Hybrid in Cleveland, OH highly preferred. • Hybrid Requirement (if within specific cities): If the selected candidate resides in Cleveland, OH, Buffalo, NY, or Albany, NY, or near a KeyBank office (non-branch location), they are expected to work on-site 3 days per week at the nearest ).

• Remote work offered if outside of Key Bank footprint. Located in Central or East coast highly preferred.

About Commercial Bank The Commercial Bank, now inclusive of Payments, is the heart of KeyBank’s business segment and is targeted for rapid growth. Comprised of commercial client relationship teams, commercial risk, onboarding and servicing, Institutional Bank payments business development, and payments products and solutions, the Commercial Bank serves a wide breadth of industry verticals and client segments. Our solutions support commercial and business entities of all sizes—from a mom-and-pop restaurant to a publicly traded corporation.

JOB SUMMARY As a key member of the Commercial Product Marketing and Enablement Team, the Lead Marketing & Sales Enablement Consultant plays an essential role in how KeyBank brings its Merchant Services solutions to market—and how our field and sales teams are equipped to deliver them effectively. This role partners closely with Product, Business Development (BD), Relationship Management, and Corporate Center Marketing to execute Merchant go-to-market strategies, develop differentiated product positioning, and build a scalable enablement ecosystem that empowers bankers, advisors, and sales teams to identify opportunities, articulate value, and deepen client relationships. The ideal candidate thrives in a fast-paced environment, is detail-oriented, and demonstrates exceptional ownership, accountability, and communication.

KEY RESPONSIBILITIES Go-to-Market Strategy & Execution • Drive execution of internal readiness and sales activation strategies for new and enhanced Merchant Services products. • Translate product strategies into customer centric value propositions, marketing and sales enablement plans, and launch materials. • Partner with Product and BD teams to identify the right audiences, deployment channels, and success metrics for GTM campaigns / webinars / events.

Product Positioning, Messaging & Content Development • Develop client-centric narratives and competitive messaging that differentiate KeyBank’s Merchant solutions and reflect market trends and evolving client needs. • Build consistent messaging frameworks and ensure alignment across Product, BD, Sales, and Marketing. • Maintain deep knowledge of Merchant product capabilities, roadmaps, and client use cases to support effective content development.

Sales Enablement & Field Readiness • Create marketing materials that help front-line teams understand the why , what , and how behind solutions, enabling them to confidently engage prospects and clients. • Build and maintain scalable sales enablement tools including:  • Pitch decks • Product one-pagers and sell sheets • Talk tracks and objection-handling guides • Competitive battle cards • Quick reference guides • Demo scripts and storyboard flows • “Meeting-in-a-Box” and campaign activation toolkits

• Structure and deliver virtual and in-person training sessions, product demos, and sales coaching modules in partnership with product experts. • Manage a centralized content repository to ensure field teams always have access to current and accurate materials. • Gather feedback from the field to optimize enablement content, improve training effectiveness, and inform product positioning.

Sales Play Development • Build solution-focused sales plays that integrate products, market insights, and client needs into actionable guidance. • Provide step-by-step playbooks outlining target segments, discovery questions, value proof points, partner roles, and follow-up actions. • Enable adoption through training, communications, and field support.

Planning & Accountability • Manage marketing and enablement projects end-to-end, including scoping, planning, design, execution, approvals, delivery, and ongoing maintenance. • Maintain clear documentation, track progress, and proactively communicate status updates to stakeholders. • Own commitments and deliver results with minimal escalation. • Maintain a detailed content and campaign calendar with appropriate timelines and deadlines.

Marketing Collaboration • Partner with Corporate Center Marketing to support integrated campaigns across paid, earned, social, and owned channels that drive brand awareness, engagement, and product adoption. • Ensure product-specific content aligns with enterprise brand guidelines and messaging platforms.

Market Insights & Reporting • Evaluate sales enablement materials and training programs for effectiveness and adoption; refine based on data and field insights. • Provide reporting on campaign performance, sales engagement, content utilization, and product adoption.

Education • Bachelor’s degree in Marketing, Business, Finance, or related field.

Work Experience • 5+ years of experience in product marketing or sales enablement within financial services industry or fintech B2B experience. • Experience in merchant service marketing preferred • Strong understanding of B2B financial solutions, especially in Commercial Banking. • Experience building sales enablement frameworks, training content, and product positioning assets strongly preferred.

People Leadership & Team Development • May directly manage and develop a Marketing Consultant, providing coaching, prioritization guidance, and day-to-day direction. • Establish clear goals, performance expectations, and development plans aligned to team and organizational priorities. • Foster a culture of ownership, accountability, and continuous improvement.

Skills & Competencies • Marketing Strategy Development: leverage well-crafted marketing briefs to

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