Lead Growth Marketing Manager

About this role

Kit https://kit.com/ is an email-first operating system for creators who mean business. We help creators grow and monetize their audience with ease. For coaches, YouTubers, authors, podcasters, and other creatives, there isn't a better marketing hub to rely on to grow audiences, automate email marketing, and sell digital products — all within one platform.

More importantly, there isn't a team more committed to helping creators earn a living. We're on a mission to help creators earn $1 billion using our creator marketing platform. We have always been 100% independent and 100% remote.

We are proud to have built a product that our customers love, and we look for people who have enthusiasm and belief in our mission, vision, and values to join our team. We're also embracing AI thoughtfully — both in how we build and how we hire to ensure our team is adaptable, innovative, and ready for what's next.

THE ROLE

We're looking for a Lead Growth Marketing Manager to help Kit reach our 2026 business goals by optimizing our acquisition engine, improving LTV:CAC, growing brand awareness with the right audiences, and increasing high-quality inbound sales pipeline.

This is not a “build paid marketing from scratch” role. We already have working acquisition channels, a stronger brand foundation, and a clearer understanding of our target customers. The opportunity now is to sharpen the system: improve efficiency, scale what is working, develop better creative and audience strategies, strengthen measurement, and connect paid and brand investments to business impact.

You will own paid acquisition performance and play a key role in how Kit grows across both self-serve and sales-led motions. You’ll bring a strong point of view on channel strategy, creative testing, funnel optimization, measurement, and how AI can improve speed, personalization, and performance. You should be a self-starter who can drive outcomes independently while working closely with Creative, Product Marketing, Sales, Analytics, Lifecycle, Product, and external partners.

YOUR SUPPORT SYSTEM

You'll report to our Head of Marketing, Christina Lhi https://www.linkedin.com/in/christinalhi. You will be part of an 8-person team made-up of Affiliate Marketing Manager, Lifecycle Marketer, 2 Product Marketing Managers, Lead Content Marketing Manager, Creator Educator, and a Social Media Manager. You will work with Growth Product, Product Marketing, Sales, Rev Ops, Analytics, Designers, Engineering and agencies as strategic partners to achieve your targets.

WHAT YOU'LL DO

- First Week: Dive into our product, customers, 2026 business goals, current marketing performance, paid acquisition workflows, brand strategy, sales pipeline goals, and team operating rhythms. Take part in Get To Know You's (GTKYs) to meet our distributed team.

- First Month: Complete a performance and opportunity audit across paid acquisition, funnel conversion, creative performance, reporting, and sales pipeline contribution. Identify 3–5 high-impact opportunities to improve LTV:CAC, grow qualified inbound demand, and increase brand-aware traffic from our target audiences.

- First Six Months: Improve performance across existing paid channels, launch focused creative and audience tests, strengthen reporting from spend to revenue impact, partner with Creative and PMM on campaign messaging, and build an experimentation roadmap across ads, landing pages, and key funnel steps.

- First Year: Own meaningful improvements in acquisition efficiency, increase qualified inbound pipeline, contribute to stronger brand awareness in priority creator segments, and build a scalable performance marketing operating system that helps Kit grow profitably.

WHAT YOU’LL OWN

- LTV:CAC optimization: Improve the efficiency and quality of paid acquisition by aligning targeting, creative, channel mix, landing pages, and lifecycle handoffs to higher-value customers.

- Inbound sales pipeline: Grow qualified demand for our sales-led motion by identifying the right segments, offers, channels, and conversion paths.

- Paid acquisition performance: Own strategy, execution, testing, budget allocation, and outcomes across core paid channels.

- Creative performance: Partner closely with Creative and Product Marketing to develop, test, and iterate paid creative that reflects Kit’s brand while driving measurable results.

- Brand-aware demand: Help increase awareness and consideration among the creator segments most likely to become successful Kit customers.

- Measurement and reporting: Build clarity on what is working, where we should invest, and how marketing spend connects to MRR, pipeline, CAC, LTV, and payback.

WHAT WILL S.E.T. YOU UP FOR SUCCESS

Skills

- Paid acquisition strategy and execution across multiple channels, with experience optimizing mature or partially built programs rather than only launching from zero

- Strong understanding of LTV:CAC, CAC payback, cohort quality, pipeline contribution, and revenue-based performance measurement

- Creative testing and performance feedback loops across hooks, messaging, landing pages, offers, and audience segments

- Conversion rate optimization across landing pages, onboarding, lifecycle touchpoints, and multi-step funnels

- Ability to balance brand-building and performance marketing goals without treating them as separate or competing efforts

- Strong collaboration with Creative, Product Marketing, Sales, Analytics, Lifecycle, and Product teams

- AI tool implementation for campaign research, creative production, audience insights, personalization, experimentation, and reporting

- Budget management, forecasting, and prioritization in a profitable, resource-conscious company

Experiences

- 8–12+ years in growth marketing, demand generation, or performance marketing, ideally in B2B SaaS, PLG, hybrid PLG/SLG, creator economy, or prosumer/product-led businesses

- Proven success improving marketing effi

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