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Lead Commercialization

AT&T

Remote · Dallas, Texas | El Segundo, US$128k – $216k

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About this role

This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered

Overall Purpose Drive strategic planning, performance visibility, and cross-functional alignment for Converged GTM and Customer Strategies. Lead business planning, roadmap management, governance, and performance measurement processes that enable informed decision-making, improve execution, and accelerate customer value, growth, and retention outcomes.

Key Roles & Responsibilities Strategic Planning & Roadmap Management • Manage annual and quarterly business planning

• Develop and maintain integrated roadmaps that align initiatives to strategic priorities

• Facilitate governance forums, planning reviews, and strategic decision-making processes

• Align stakeholders around shared priorities, objectives, and success measures

Performance Visibility & Insights • Develop KPI frameworks, scorecards, and executive dashboards to monitor business performance

• Track initiative outcomes and business impact across retention, growth, and customer value strategies

• Synthesize performance insights, trends, risks, and opportunities into actionable recommendations

Cross-Functional Alignment • Coordinate planning, timing, dependencies, and reporting across Marketing, Analytics, Product, and Commercialization teams

• Partner across the organization to identify opportunities and risks impacting customer growth and retention

Executive Communications & Competitive Intelligence • Prepare executive communications, presentations, and recommendations

• Consolidate insights, performance results, and strategic priorities into clear leadership narratives

• Monitor retention-related market trends, competitive offers, customer value propositions, and emerging industry developments

• Translate market intelligence into strategic recommendations and business actions

Job Contribution

Experienced professional with deep knowledge of strategic planning, performance management, and cross-functional business operations. Leads complex initiatives with significant autonomy and influences business strategy through insights, planning, and executive decision support. Drives organizational alignment, improves visibility into business performance, and enables leadership decision-making. Collaborates with senior leaders and serves as a trusted partner across functions.

Preferred Qualifications • Bachelor's degree (BS/BA) preferred.

• 5+ years of related experience.

• Experience developing executive presentations, business plans, scorecards, and performance reporting.

• Demonstrated ability to influence cross-functional teams and lead through ambiguity.

• Strong analytical, communication, storytelling, and project management skills.

• Experience working with retention, marketing, analytics, or go-to-market organizations preferred.

Our Lead Commercialization earn between $128,400 - $215,800. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training. Joining our team comes with amazing perks and benefits: • Medical/Dental/Vision coverage • 401(k) plan • Tuition reimbursement program • Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays) • Paid Parental Leave • Paid Caregiver Leave • Additional sick leave beyond what state and local law require may be available but is unprotected • Adoption Reimbursement • Disability Benefits (short term and long term) • Life and Accidental Death Insurance • Supplemental benefit programs: critical illness/accident hospital indemnity/group legal • Employee Assistance Programs (EAP) • Extensive employee wellness programs • Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone   Relevant Material Job Duties for which Criminal History may have a direct adverse, and negative relationship potentially resulting in the withdrawal of the Conditional Offer of Employment Contact with Customers/Candidates/Clients  Safety Sensitivity (Vehicle/Tool/Machine Operation - if applicable) Handling/Proximity to Sensitive Information   

Our Lead Commercialization jobs earn between $143,800.00 - $215,800.00 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.
 Joining our team comes with amazing perks and benefits: • Medical/Dental/Vision coverage • 401(k) plan • Tuition reimbursement program • Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays) • Paid Parental Leave • Paid Caregiver Leave • Additional sick leave beyond what state and local law require may be available but is unprotected • Adoption Reimbursement • Disability Benefits (short term and long term) • Life and Accidental Death Insurance • Supplemental benefit programs: critical illness/accident hospital indemnity/group legal • Employee Assistance Programs (EAP) • Extensive employee wellness programs • Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone

Weekly Hours: 40 Time Type: Regular Location: Atlanta, Georgia, Dallas, Texas, El Segundo, California Salary Range: $143,800.00 - $215,800.00 AT&T and its subsidiaries are committed to equal employment opportunity. All hiring, promotion, and other employment decisions remain merit-based and free from discrimination on the basis of race, color, religion, religious creed, national origin, ancestry, age, sex, sexual orientation, gender, gender identity, gender expression, physical disability, mental disability, pregnancy, medical condition, genetic informati

Salary insight

The midpoint of this range ($172k) is about 27% above the median disclosed salary for Atlanta roles listed on ForgeApply ($135k across 691 jobs).

Based on live postings with disclosed pay on ForgeApply; refreshed daily. Not an estimate of this employer's offer.

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