Lead, Brand Strategy & Advertising

About this role

Become a part of our caring community   Humana’s CenterWell Marketing Organization is seeking a Lead, Brand Strategy & Advertising with agency experience to join the team working remote anywhere in the US. As the Lead, you will serve as the strategic center of excellence for CenterWell, helping define and advance the brand's positioning, messaging, and advertising strategy. This role translates customer insights, cultural trends, market dynamics, and business priorities into breakthrough brand strategies and integrated marketing initiatives that strengthen differentiation, deepen customer connection, and drive business performance.

Working across a broad set of stakeholders and agency partners, you will help shape how CenterWell is expressed across the customer experience, ensuring the brand remains relevant, distinctive, and positioned for growth. The role requires deep expertise, independent judgment, and cross-functional influence to solve complex business challenges and deliver meaningful impact.

Additionally, in this role you will partner closely with business leaders, Consumer Insights & Analytics, Creative & Content, Enterprise Media, Marketing Operations, and agency partners to develop and activate customer-centered brand and advertising strategies.

Key Role Functions Brand Strategy Leadership • Lead the development and evolution of CenterWell's brand positioning, architecture, and strategic narrative

• Translate customer insights, cultural trends, market dynamics, and competitive intelligence into breakthrough brand strategies

• Develop positioning, messaging frameworks, and strategic narratives that create differentiation and drive relevance

• Identify opportunities to strengthen the brand, address emerging market needs, and accelerate growth

• Serve as the strategic steward and voice of the CenterWell brand across the enterprise

Advertising & Creative Strategy • Lead integrated advertising strategy and campaign planning across key audiences and business priorities

• Partner with creative, media, and agency teams to develop distinctive campaigns, brand experiences, and storytelling that bring the CenterWell brand to life

• Guide the development of creative platforms, communications strategies, and brand narratives

• Ensure advertising investments align with brand strategy, customer needs, and business objectives

• Support major launches, initiatives, and go-to-market efforts through integrated strategic planning

Brand Measurement & Insights • Establish and evolve CenterWell's brand health measurement framework

• Partner with analytics teams to assess brand and campaign performance

• Translate research, data, and insights into actionable recommendations and future opportunities

• Develop executive-level reporting and performance updates for senior leaders

• Monitor emerging trends, competitive activity, and shifts in consumer behavior to inform strategy

Enterprise Brand Planning & Influence • Lead annual brand planning and strategic roadmap development

• Build strong partnerships with business leaders, marketing stakeholders, and agency partners

• Ensure alignment between brand priorities and enterprise growth objectives

• Serve as a trusted advisor on brand strategy, differentiation, market positioning, and customer engagement

• Champion best practices in brand strategy, integrated marketing, and customer-centered thinking

Use your skills to make an impact   Required Qualifications • 8+ years of experience in brand strategy, advertising, communications planning, account planning, or integrated marketing

• Experience within a leading advertising agency, brand consultancy, or strategy-focused environment

• Experience managing agency relationships and leading cross-functional initiatives

• Proven ability to develop brand positioning, messaging strategies, creative briefs, campaign strategies, and go-to-market plans

• Experience translating consumer insights, cultural trends, market research, and analytics into actionable business and marketing strategies

• Demonstrated success developing strategies across multiple brands, categories, audiences, or business challenges

• Experience partnering with creative teams and agency partners to bring strategic ideas to life

• Strong executive presence with the ability to influence stakeholders and senior leaders

• Demonstrated ability to navigate ambiguity, challenge conventional thinking, and drive strategic outcomes

Preferred Qualifications • Experience working across multiple categories, industries, or consumer-facing brands

• Experience leading brand transformation, repositioning, or high-growth brand initiatives

• Experience in healthcare, retail healthcare, insurance, or another regulated industry

• Experience presenting strategic recommendations and business cases to executive leadership teams

Additional Information This role will primarily operate on Eastern Standard Time business hours.

Work at Home Requirements: To ensure Home or Hybrid Home/Office employees’ ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria: At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is required; wireless, wired cable or DSL connection is suggested. In certain roles, the minimum recommended internet speed required by Humana may not be sufficient for business needs. Humana reserves the right to require associates to upgrade their internet service if necessary. Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information.   Travel: While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.  

Scheduled Weekly Hours

40 Pay Range The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geogr

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