Landing Page & Funnel Strategist

About this role

About Lunar Solar Group:

Lunar Solar Group is a high-impact advertising agency that collaborates with consumer-focused brands to identify growth opportunities and implement disruptive marketing strategies. We combine digital marketing expertise and a suite of creative services to help brands scale. As a globally recognized growth consultancy, technology studio, and full-service digital marketing agency, we solve complex growth challenges and build brands through proprietary technology, innovative strategy, channel expertise, and flawless execution. Lunar has built a track record of excellence across various verticals, including durable goods, consumer packaged goods, and SaaS. While highlighting potential growth opportunities for clients, Lunar itself continues to expand rapidly.

Our Culture

We’re a fast-moving, highly collaborative team of senior strategists, creatives, and technologists who push the boundaries of what performance creative can achieve. We value ownership, rigor, curiosity, and the confidence to challenge assumptions—with data.

Working at Lunar means operating at a high bar. We celebrate wins, learn quickly from failures, and invest deeply in our people. Whether remote or hybrid, our team shows up as thoughtful partners to one another and trusted advisors to our clients.

ABOUT THE ROLE

We're looking for a Landing Page & Funnel Strategist to own the post-click experience across our client portfolio. This is everything that happens after someone clicks an ad: landing pages, offer strategy, and conversion rate optimization. At any given time, you'll be working across approximately 15 active ecommerce/DTC client accounts. This is a high-volume, fast-moving role that requires strong systems thinking, clear prioritization, and the ability to context-switch efficiently without losing quality.

You'll work extremely closely with our paid media buying and creative teams. You're not running ads, but you need to think like someone who does. This means understanding traffic quality, audience intent, and creative angles so you can build post-click experiences that convert.

All landing page builds and tests are done in CairnAI, our proprietary no-code landing page and funnel optimization tool. You will not be building inside Shopify storefronts directly. Instead, you'll use CairnAI to build, iterate, and test the full post-click funnel, from the initial landing page through to the product detail page, cart, and checkout. Experience with other no-code landing page builders (Replo, Unbounce, Shogun, etc.) is a strong indicator of your ability to ramp quickly.

WHAT YOU OWN

- Post-click funnel & landing page strategy: owning strategy for our entire ecommerce client base, working closely with paid media and creative teams

- Landing pages: building, testing, and iterating on post-click experiences across client accounts (product pages, advertorials, VSLs, quiz funnels, etc.)

- Full-funnel buildout: owning the end-to-end experience from landing page through PDP, cart, and checkout within CairnAI

- Offer strategy: designing and testing bundles, free gifts with purchase, pricing anchors, and other offer structures as CRO levers

- Testing roadmap: maintaining a structured experimentation pipeline across accounts, prioritized by impact and capacity, with clear hypotheses and documented learnings

- Reporting & analytics: tracking and reporting on test results and post-click funnel performance across accounts, and turning that data into clear takeaways for clients and internal teams

- Cross-functional collaboration: working closely with media buyers and creative teams to ensure ad messaging and post-click experience are tightly aligned across every client

- Client communication: presenting test results, offer recommendations, and roadmap priorities to client stakeholders

THE MULTI-CLIENT REALITY

This role is agency-side, meaning you're managing priorities, timelines, and testing cycles across a large ecommerce portfolio simultaneously. The right person for this role:

- Thrives in a high-volume environment and has experience managing work across multiple ecommerce clients or brands at once

- Has strong systems and organizational habits: you know how to build repeatable processes so quality doesn't degrade at scale

- Can triage effectively: you understand how to assess impact potential across accounts and allocate your time accordingly

- Communicates proactively with internal teams and is comfortable operating with a high degree of autonomy

REQUIREMENTS

- 3-5+ years of relevant experience in ecommerce growth, CRO, or performance marketing, ideally at an agency or across multiple DTC brands

- Direct offer strategy experience: designing or testing bundles, GWP, pricing anchors, or tiered pricing as conversion levers for ecommerce brands

- Hands-on experience partnering with paid media teams and thinking in terms of paid media funnels: traffic quality, audience intent, and creative angles feeding the post-click experience

- Direct landing page strategy experience: building and testing landing pages using tools such as Replo, Shogun, Unbounce, or similar

- Copywriting ability: you can write and edit high-converting page copy yourself without needing to brief it out every time

- Data-driven approach to testing and reporting: comfortable pulling, interpreting, and acting on performance data rather than relying on gut feel alone

- Proven experience working with ecommerce brands on Shopify

- Strong grasp of the full customer journey across all touchpoints, not just the click-to-checkout window

WHO YOU ARE

- You think in systems and understand that a great landing page is worthless if it's disconnected from the ad that sent someone there

- You are deeply collaborative and thrive working closely with media buyers and creative teams rather than in isolation

- You can hold 15-20 different client contexts in your head and move between them

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