Kennywood - Marketing Director

About this role

Our story began 75 years ago when the Herschend family discovered wonder deep in an Ozark Mountain cave—and chose to share it with the world. Today, Herschend is the largest family-held themed attractions company, with over 40 leading attractions and immersive experiences that reach audiences worldwide.

While each brand offers something unique, all are united by a shared purpose: Bringing Families Closer Together by Creating Memories Worth Repeating® . Our passionate hosts make this purpose possible through everyday acts of love and service—what we call Heartspitality®—the intersection of heart and hospitality.

As an equal-opportunity employer, we strive to provide environments where every host, guest, and partner feel welcome, valued, and loved. We firmly believe that words and actions matter, which is why all individuals are to be treated equally and with respect.  Promotional Calendar: Design promotional calendar for ticket promotions. Execute ticket promotions on website/ecommerce, social media, email, and partner with media team for paid media execution

In-Park Events & Execution: Support in-park events and experience through in-park signage, event activations, and partnering with other Kennywood department leaders on overall event experience.

Digital Strategy: Oversee the content of official Kennywood digital channels, including the website, email marketing, and social media platforms (TikTok, Instagram, X, Facebook) to drive sales and brand affinity

Ad Campaigns: Partner with brand and advertising teams to execute Kennywood’s advertising and paid media campaigns.

Season Pass program management: Design and execute marketing campaigns to sell season passes, encourage visitation throughout the season, and renewal campaigns

Public Relations: Draft and distribute press releases, coordinate media coverage requests, and serve as a media contact.

We are currently looking for a:   Kennywood - Marketing Director

Roles & Responsibilities:  

Roles & Responsibilities : • Establish a holistic and integrated approach to marketing, sales, public relations, and promotions to grow Kennywood and Sandcastle’s attendance and revenue  

• Coordinate and oversee park marketing and media budgets, plans ,   and   promotional   activities to meet   a ttendance and   r evenue goals  

• Lead   activations   to achieve   ticket and Season Pass sales , attendance , ticketing revenue ,   and social media engagement   goals  

• Collaborate with stakeholders to develop annual plans   and budgets  

• Direct, mentor and develop the sales and marketing team  

• Oversee   owned channel s   for both parks, collaborate with   the   Park Support Center on Paid media plans  

• Develop a n   understanding of the local market with a focus on opportunities to grow business  

• C oordinate with agencies, Park Support Center, and   other   stakeholders to ensure fluidity of marketing plans and execution  

• Research, analyze and   monitor   financial,   technological   and demographic factors so that market opportunities may be capitalized on and the effects of competitive activity may be minimized  

• Execute weekly performance   reviews of the business ,   identifying   challenges ,   solutions   and opportunities  

• Represent Kennywood and Sandcastle with partners, sales clients, PR/earned media efforts and in the community    

• Lead and ensure proper marketing brand and standards are being   utilized   at the parks, including signage, printed materials, etc.  

• Support Kennywood and Sandcastle events and entertainment teams with planning and activating marketable consumer events/activations  

• Collaborate with other park departments to continually improve and deliver quality guest experiences to customers throughout all areas of operation  

• Participate in the Manager on Duty program, as needed  

Skills :

Communication:   Highly developed interpersonal,   verbal   and written communication skills, including customer service skills; ability to communicate clearly,   concisely   and persuasively with a wide range of diverse populations. Represent the Company well   internally and externally and convey a professional and positive image of the organization and business affiliates Leadership:   Sales Strategist with the ability to lead a regional team in attracting   new sales   groups and   maintaining   current groups Problem Solving/Analysis:    Define problems,   research   and collect data, draw valid   conclusions   and execute remedial strategies   in a timely manner Executive Presence:   Represent the Company well internally and externally; convey a professional and positive image of the organization and business affiliates  

Flexibility : Handle multiple priorities simultaneously;   maintain   a flexible work schedule to meet changing demands for multiple concurrent projects Computer Proficiency:   MS Office Suite (Excel, Word, Outlook, Access,   Powerpoint ), Experience with Salesforce CRM

Education and Experience:  

• Bachelor’s degree in Business , Sales and/or Marketing, Advertising,   Communications   or related discipline; Equivalent work experience   will be also be   considered  

• 7-10 years of progressive leadership and work experience in marketing   required  

• Previous   hospitality, amusement park, theme park, or waterpark experience preferred

Language:   Ability to read, write, and speak fluent English; Spanish or other bilingual language skills are a plus.  

Requirements : • Must be at least 18 years of age to   comply with   [State] Child Labor Laws  

• Ability to   frequently   work hours that extend beyond 9 AM to 5 PM during the operating season  

• Ability to   frequently   travel to local and domestic US park locations (up to 30% expected travel)  

• Must   possess   excellent customer service skills, with an ability to resolve questions, problems, issues, and concerns in a positive and professional manner  

• Must   possess   extensive knowledge in a wide

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