ISV Partnerships Manager

About this role

Backblaze is the object storage leader in the open cloud movement, fueling customer success with cloud storage built purposefully to unlock budgets, unburden administrators, and unleash innovators. Together with our partners, we’re helping customers break free from the restrictive, overpriced legacy solutions that hold them back, and blaze forward with the full power of the open cloud in their hands.

Founded in 2007, we scaled the business with less than $3 million in outside funding until 2021, when we did a traditional IPO on the Nasdaq stock exchange. Today, Backblaze generates over $100m in revenue and is the leading specialized storage cloud - managing over three billion gigabytes of data storage for 500K+ customers in 175+ countries, including businesses, developers, IT professionals, and individuals.

But while there is a lot to celebrate in our past, there is almost as much opportunity ahead of us. We are seeking an: ISV Partnerships Manager !

About the Role:

B2's fastest-growing adoption path in IT, M&E industries is ISV integration. When Veeam, Cohesity, Rubrik, or Iconik ships B2 as a validated storage endpoint, every customer they sell becomes a B2 customer without a single outbound motion. That is the flywheel.

This role owns the pillar of building B2 into the default storage layer for the ISV applications that serve IT infrastructure, Media & Entertainment, and AI/Data workflows. You will own the ISV partnership program from signed integration to co-sell to joint reference architecture — and you will extend DevRel (Flamethrower) into the ISV ecosystem to create technical pull.

The existing M&E integrator ecosystem (CHESA, Cinesys, Diversified, IMT, KCM) gives you an immediate warm base. These are active partners with Powered By Backblaze deployments and specific asks (cold storage tier, simplified coverage, programmatic MDF). You are inheriting a running program — your mandate is to scale it and add the next tier of ISV logos.

What You’ll Do:

Backup & Recovery ISV Tier

• Own the Veeam, Cohesity, and Rubrik partnerships end-to-end — from technical integration certification to co-sell activation to joint pipeline.

• Drive B2 into the validated storage endpoint documentation for each backup ISV. Every Veeam/Cohesity/Rubrik deployment should default to B2 as the cloud tier, at the same or better tier than AWS S3 or Wasabi.

• Work with Enablement to build ISV-specific sales plays: "B2 + Veeam immutable backup" and "B2 + Cohesity DataProtect" as repeatable deal structures as examples.

Media Asset Management & M&E ISV Tier

• Own the Iconik, Telestream, Cantemo, and MAM/DAM/PAM platform relationships — the software layer that sits above B2 in every M&E workflow.

• Accelerate the Diversified / Iconik / B2 "connected stack" into a formal co-sell motion. Rich Zabel's team at Diversified is converting Wasabi customers to B2 at renewal — you operationalize that.

• Address the cold storage ask from Diversified and Cinesys: develop a formal storage narrative and bring it to the ISV partners who are losing deals without it.

• Work with CHESA to extend Powered By Backblaze into their Acorn Cloud Services offering — and solve their coverage model complaint (assign one pod per top M&E partner).

Data & AI ISV Tier

• Own Dropbox, Databricks, Snowflake, Splunk, and Datadog integrations — B2 as the data lake / log archive tier for AI and analytics workflows.

• With (DevRel/Flamethrower, drive technical co-development: B2 as the S3-compatible data source for Databricks Unity Catalog, Snowflake External Tables, and Datadog Archive Storage.

• Identify 2–3 net-new AI-adjacent ISV integrations per quarter — specifically in the Physical AI and Surveillance verticals called out on the ecosystem roadmap.

Extend DevRel into the ISV Ecosystem

• "Extend Dev-Rel with ISVs" is the stated goal. This means: co-authoring integration guides, producing joint technical content, and running developer-facing webinars or workshops with ISV partners.

• Coordinate with Dev-Rel to ensure every ISV integration produces a publishable Flamethrower-grade technical asset — SDK documentation, integration guide, or reference architecture.

• Measure ISV health by integration depth, not just partner count: certified integration → co-sell activation → published joint reference arch → Tier-1 analyst coverage.

M&E Partner Program Operations

• Own the top M&E integrator relationships (CHESA, Cinesys, Diversified, IMT, KCM) and the program mechanics they need: programmatic MDF, deal registration at 25% margin, QBR cadence, and dedicated pod assignments.

• Resolve the coverage model complaints from CHESA and Diversified — one assigned AE/SE/CSM pod per top partner, enforced with Joey Myers (RevOps).

• Evaluate the next tier of M&E integrators: Mega Media, Bridge Digital, ASG — and determine add vs. hold based on revenue contribution and geographic coverage gaps.

FY2026 OKR Accountability

• Generate partner-sourced pipeline that contributes to the $20M TCV bookings OKR — specifically through ISV integrations.

• Deliver 2+ public co-branded reference architectures with ISV partners by end per quarter in FY 2026

• Achieve 3 public customer references from the M&E or data ISV tier per quarter starting FY 2027.

The Right Fit:

Required

• 10+ years in technology partnerships, ISV alliances, or developer ecosystem roles — cloud infrastructure, storage, backup/recovery, or data platforms.

• Existing relationships at 2+ of: Veeam, Cohesity, Rubrik, Databricks, Snowflake, Splunk, Datadog, Iconik, or a comparable ISV in the backup/data/MAM category.

• Experience running ISV partner programs end-to-end: integration certification, co-sell activation, joint GTM, and MDF governance.

• Technical fluency sufficient to guide integration architecture conversations — you understand S3-compatible APIs, object storage tiering, and how backup/recovery or data pipeline ISVs connect to cloud storage.

• Experience managing a

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