Industry and Brand Leader

About this role

Job Description:

Industry and Brand Leader

Collaborate with Innovative 3Mers Around the World Choosing where to start and grow your career has a major impact on your professional and personal life, so it’s equally important you know that the company that you choose to work at, and its leaders, will support and guide you. With a wide variety of people, global locations, technologies and products, 3M is a place where you can collaborate with other curious, creative 3Mers.

This position provides an opportunity to transition from other private, public, government or military experience to a 3M career.

Your Skills and Expertise As a Industry and Brand Experience Leader, you will have the opportunity to tap into your curiosity and collaborate with some of the most innovative people around the world. Here, you will make an impact by:

Engagement Strategy: • Set a single engagement strategy across social media, influencer, industry events, and earned media, organized around defined buyer audiences

• Define how engagement work is measured and reported, connecting it to audience reach, preference, and downstream business outcomes

• Manage budget and investment recommendations across the four disciplines

• Partner with paid media, content, division marketing, and regional teams

Social and Influencer: • Build always-on social and community presence in the platforms where skilled trades, engineers, and operations leaders spend their time

• Develop creator and influencer partnerships with credible practitioner voices, and set the standards that keep those partnerships trade-credible

• Oversee organic social content planning, publishing, and community response across global channels

Industry Events and Trade Shows: • Own the industry event and trade show strategy: which shows earn investment, what each presence is designed to achieve, and how success is measured

• Lead activation planning and on-site execution so experiences are consistent across BG, divisions and regions

• Partner with Corporate, Business Group, Division and Area teams to map the event calendar in priority markets

Public Relations and Thought Leadership: • Lead earned media and thought leadership strategy, including named technical and scientific voices, so 3M expertise is visible in the industry conversation

• Prepare and support spokespeople for industry media, conference speaking, and technical publication

• Coordinate with Corporate Communications on messaging, approvals, and issues management

Team and Partner Leadership: • Lead, coach, and develop a team of social leads and activation specialists

• Manage agency partners and external creators, including scope, quality, timelines, and cost

• Build the capability and ways of working that let a small central team support six divisions and multiple regions

Your Skills and Expertise  To set you up for success in this role from day one, 3M requires (at a minimum) the following qualifications:

• Bachelor’s degree or higher (completed and verified prior to start)

• Ten (10) years combined experience in social media, influencer marketing, events, public relations, or integrated marketing experience in private, public, government or military environment

• Three (3) years of experience leading people or teams experience in private, public, government or military environment

Additional qualifications that could help you succeed even further in this role include one or more of the following:

• Experience in business-to-business marketing, ideally in industrial, manufacturing, construction, or a comparable technical category

• Experience marketing through an indirect or distributor-fulfilled route to market

• Experience building organic social and community presence for a brand, not only paid social distribution

• Experience running influencer or creator programs with technical or trade audiences

• Experience owning a trade show or industry event portfolio, including investment decisions and on-site activation

• Experience in public relations or executive thought leadership, including working with technical spokespeople

• Experience leading global work across multiple regions and languages

• Experience managing agency partners

• Ability to translate engagement activity into business terms for senior leadership

Work location: • This role follows an on-site working model, requiring the employee to work at least four days a week at the 3M Center in Maplewood, MN.

Travel: May include up to 20% domestic /International Relocation Assistance: May be authorized

Must be legally authorized to work in country of employment without sponsorship for employment visa status (e.g., H1B status).

Supporting Your Well-being   3M offers many programs to help you live your best life – both physically and financially. To ensure competitive pay and benefits, 3M regularly benchmarks with other companies that are comparable in size and scope. 

Chat with Max For assistance with searching through our current job openings or for more information about all things 3M, visit Max, our virtual recruiting assistant on 3M.com/careers.

Applicable to US Applicants Only:The expected compensation range for this position is $188,251 - $230,084, which includes base pay plus variable incentive pay, if eligible. This range represents a good faith estimate for this position. The specific compensation offered to a candidate may vary based on factors including, but not limited to, the candidate’s relevant knowledge, training, skills, work location, and/or experience. In addition, this position may be eligible for a range of benefits (e.g., Medical, Dental & Vision, Health Savings Accounts, Health Care & Dependent Care Flexible Spending Accounts, Disability Benefits, Life Insurance, Voluntary Benefits, Paid Absences and Retirement Benefits, etc.). Additional information is available at: https://www.3m.com/3M/en_US/careers-us/working-at-3m/benefits/.

Good Faith Posting Date Range 08/10/2026 To 09/09/20

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