ICO Primary Care Retail Pharmacy & DTC Lead

About this role

We are   seeking   a dynamic and motivated leader to join Primary Care ICO Team to drive the Pharmacy Channel Strategy and Consumer/Patient Activation efforts. This role will be pivotal in developing and executing innovative strategies that maximise the pharmacy channel and activate the consumer, aiming to enhance product accessibility, improve patient outcomes, and   ultimately grow   market share.  

Key Responsibilities  

Pharmacy Channel Strategy Development:  

• Develop with key countries a retail pharmacy channel strategy and operational model.  

• Lead the development and execution of comprehensive pharmacy channel strategies, ensuring alignment with overall business   objectives .  

• Partner with countries to   establish   a retail pharmacy strategy based on different market archetypes and regulations and business potential.  

• Monitor and   analyze   industry trends, competitive landscape, and market dynamics to   identify   new opportunities for pharmacy channel growth.  

• Stay abreast of industry developments, regulatory changes, and market dynamics that may   impact   the retail and pharmacy landscape.    

Direct to Consumer (DTC) and Patient Activation:  

• Develop and implement patient-centric activation programs to improve uptake and improve outcomes.  

• Work closely with ICO Commercial Leads and Brand Marketing Leads to create compelling patient education, awareness, and support initiatives that resonate across diverse consumer segments.  

• Partner with   CoLab   and the CMO Media team to build on their   expertise   on successful public campaigns and deploy best practices.  

• Drive the development of programs promoting patient awareness and activation on vaccination, primary prevention, and other essential healthcare initiatives.    

Portfolio  

• Act as a key partner in shaping and operationalizing PROTECT   the vaccines operating model , ensuring   vaccine   portfolio priorities are effectively connected to market execution   and   XFT   priorities .    A ccelerat e   adoption of innovative   AI enabled   commercial capabilities.  

• Enable successful delivery of portfolio-wide initiatives by partnering with global, market, digital,   PPA   and   other   cross-functional teams, tracking progress, gathering market insights, sharing best practices, and driving alignment across key strategic programmes and operating model initiatives.    

General:  

• Collaborate cross-functionally with ICO Primary Care, Medical, Policy and Public affairs and Global Marketing to ensure strategic initiatives are executed effectively in the pharmacy and DTC space.  

• Integrate patient-focused digital strategies and AI tools that empower individuals in managing their health.  

• Work with cross functional team to ensure the integration of portfolio insights into pharmacy channel and DTC strategies.  

• Partner with CMO and Digital team to ensure consistent execution of strategies.  

• Work with our agency partners to create an omnichannel strategy for   leveraging   retail pharmacy and DTC opportunities to maximize business opportunities.  

• Collaborate with regulatory, compliance and legal teams to ensure all consumer and pharmacy-facing materials   comply with   industry standards and regulations.  

• Partner directly with the Primary Care Portfolio   Lead   to translate brand-level priorities across Paxlovid, Eliquis and   Vydura   into pharmacy channel and DTC activation plans, ensuring portfolio growth targets are reflected in channel execution.  

• Provide the Portfolio Lead with regular pharmacy channel and DTC performance insights and reporting to inform LE vs. Budget tracking, resource allocation, and portfolio-level decision-making.  

This description   indicates   the general nature and level of work expected. It is not designed to cover or   contain   a comprehensive listing of activities or responsibilities   required of   the incumbent. Incumbent may be asked to perform other duties as   required .    

Qualifications  

• Bachelor's degree in Pharmacy , Business, Marketing, or related field required; Advanced degree preferred.

• 8+ years pharmaceutical experience with knowledge of the industry and healthcare environment.  

• Understanding of the retail and pharmacy channel dynamics including purchasing processes, distribution models, and market dynamics.  

• Analytical mindset with the ability to   leverage   data and market insights to drive decision-making and   optimize   business performance.  

• Strong performance   track record : continuously   demonstrated   high performance,   teamwork   and ability to produce outstanding results.  

• Excellent communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams and external stakeholders.  

• Strong project management skills, with the ability to manage multiple priorities and deliver results within tight deadlines.  

• Experience in therapeutic areas relevant to our portfolio.  

Additional Job Information: Last Date to Apply: August 13, 2026 Work Location Assignment: Hybrid, 2.5 days per week   
The annual base salary for this position ranges from $176,600.00 to $294,300.00. In addition, this position is eligible for participation in Pfizer’s Global Performance Plan with a bonus target of 20.0% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life’s moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site – U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensat

Similar jobs

• Director, Specialty & Emerging Pharmacy Channels — GSK · Field Worker, United States
• Senior Product Manager, Direct-to-Patient (DTP/DTC) Marketing, Oncology — Gilead Sciences · Foster City, California, United States
• Director, Specialty Pharmacy and Payer Accounts — GSK · Field Worker, United States
• Director, Marketing (Rx and OTC) — Clicktherapeutics · New York, NY
• Associate Director, Direct-To-Consumer Innovation & Digital Health — BeiGene · Remote
• Cancer Care Pharmacy Clinical Manager — The University of Kansas Health System · Westwood, KS
• Senior Director, Pharmacy Commit — Vizient · Irving, TX 75062 Vizient Corporate HQ | Cape Girardeau, MO | Chicago, IL
• Pharmacy Market Forecasting & Trend Director — Smithrx · Remote