ICA Marketing and Communications Manager - School of Art - College of Fine Arts

About this role

The Marketing and Communications Manager will lead communications, marketing, and audience-engagement efforts for the ICA Pittsburgh. Reporting directly to the Director of the ICA , this position will shape how the ICA presents its exhibitions, programs, artists, institutional identity, and impact to local, regional, national, and international audiences.

Your core responsibilities will include:

Communications Strategy and Institutional Voice • Work closely with the Director of the ICA and other staff to identify and fulfill the organization’s internal and external communications needs.

• Develop and implement an integrated communications and marketing strategy aligned with the ICA’s mission, artistic program, institutional priorities, and audience-development goals.

• Establish and maintain a distinctive, consistent, and accessible institutional voice across all communications platforms.

• Develop messaging and materials that introduce the new ICA Pittsburgh, communicate its role within the city’s cultural landscape, and build awareness among local, national, and international audiences.

• Maintain an organization-wide communications calendar encompassing exhibitions, public programs, announcements, partnerships, fundraising initiatives, and institutional milestones.

• Serve as a central point of contact for the review, coordination, and distribution of institutional communications.

Website and Digital Content • Manage and regularly update the ICA’s website, ensuring that information is current, accurate, accessible, and consistent with institutional messaging and visual standards.

• Write, edit, and publish exhibition descriptions, artist profiles, news stories, interviews, program announcements, institutional updates, and other editorial content.

• Coordinate website development, maintenance, and improvements, including managing external designers, developers, or contractors as needed.

• Work with staff to maintain an organized digital archive of exhibition information, artist materials, photography, video, press coverage, and other communications assets.

• Apply accessibility and search-engine optimization best practices to digital content.

Exhibition and Program Marketing • Develop and execute strategic marketing plans for the ICA’s exhibitions, public programs, performances, lectures, screenings, educational initiatives, publications, and special events.

• Produce or oversee the production of digital and print promotional materials, including invitations, posters, signage, advertisements, brochures, postcards, program guides, and exhibition-related collateral.

• Coordinate the distribution of promotional materials through digital platforms, community networks, cultural partners, media outlets, and other appropriate channels.

• Collaborate with artists, curators, designers, and program staff to translate artistic and curatorial concepts into compelling, audience-centered communications.

• Develop targeted outreach strategies designed to reach both established contemporary art audiences and communities that have historically been underrepresented in museum and gallery spaces.

Editorial and Email Communications • Plan, write, edit, and distribute the ICA’s regular email newsletter and other email campaigns.

• Develop editorial calendars that balance timely program promotion with deeper storytelling about artists, exhibitions, partnerships, and the ICA’s institutional development.

• Maintain and segment email lists to support targeted communications with visitors, artists, educators, students, donors, supporters, community partners, media contacts, and other stakeholders.

• Monitor email performance and refine content, frequency, and audience segmentation based on engagement data.

Social Media and Audience Engagement • Lead the strategy, management, and day-to-day content production for the ICA’s branded social media platforms.

• Develop original written, photographic, and video content that communicates the ICA’s programs, values, artists, and behind-the-scenes work.

• Maintain a social media calendar coordinated with exhibitions, public programs, press announcements, and institutional campaigns.

• Monitor and respond appropriately to public engagement across social platforms, helping to foster an informed and welcoming digital community.

• Track social media performance, audience growth, and engagement, using results to guide future strategy.

• Stay informed about evolving digital platforms, audience behaviors, and communications practices within the contemporary art and nonprofit sectors.

Media Relations and Publicity • Develop and maintain relationships with arts journalists, critics, editors, cultural publications, broadcast outlets, community media, and other relevant press contacts.

• Write and distribute press releases, media alerts, exhibition announcements, artist biographies, institutional background materials, and press kits.

• Respond to media inquiries and coordinate interviews, image requests, press previews, and other media opportunities.

• Work with the Director and relevant staff to identify stories that strengthen the ICA’s visibility and position within Pittsburgh and the broader contemporary art field.

• Track and archive press coverage and prepare periodic reports on media reach and impact.

• Support the Director in preparing institutional talking points, public statements, presentations, and other external communications.

Brand and Creative Production • Serve as a steward of the ICA’s visual identity, ensuring consistent application of brand standards across digital, print, environmental, and promotional materials.

• Manage relationships with graphic designers, photographers, videographers, printers, fabricators, media buyers, and other creative vendors.

• Oversee project schedules, estimates, approvals, production, and delivery for communications materials.

• Coordinate print production, including file preparation, proofing,

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